Know Your Risk. Take Confident Action.
Optimize Every Listing.
Axle’s Actionable Listing Risk Scoring provides intelligent, dynamic insights into your Amazon product health, pinpointing critical issues and guiding you to high-impact solutions.
Instant Listing Health Check
Prioritize Critical Issues
Optimize Resource Allocation
Drive Confident Decisions
What is Axle Score? Your Listing's Health Report.
In today's competitive e-commerce landscape, protecting your brand and maximizing sales depends on quickly identifying and addressing underperforming or risky listings. That's where Axle Score comes in.
At its core, Axle Score is a smart, dynamic scoring system applied to every product listing across your Amazon catalog. It continuously evaluates performance across multiple critical dimensions – including pricing, Buy Box status, seller reputation, and compliance issues – to surface precisely those listings that require immediate action.
Whether you manage a few key products or an extensive portfolio, Axle Score empowers you to instantly pinpoint weak spots, close performance gaps, and focus your efforts on strategies that will genuinely move the needle for your brand.
How Axle Score Works: Turning Data into Actionable Insights.
Axle Score aggregates and intelligently weighs key product-level KPIs, transforming complex raw data into a single, comprehensive, and actionable score for each of your ASINs. It highlights crucial "attention signals" by analyzing:
Price Positioning
Identifies if your listing's price is significantly higher than the lowest offer, flagging potential MAP violations or lost competitiveness.
Seller Ratings & Reviews
Assesses the marketplace credibility and potential risk associated with all sellers on your listing.
Buy Box Status
Determines if your listing holds or is effectively competing for the coveted Buy Box.
Fulfillment Details
Evaluates factors like FBA, Prime eligibility, and the presence of Amazon-sold offers.
Estimated Sales Potential
Ensures that your highest-impact listings receive top priority for review and action.
Dynamic Scoring
Each listing receives a dynamic score that reflects its real-time competitiveness and overall performance.
Strong listings are validated, while underperformers or high-risk listings are immediately flagged, often with guidance on where to focus your corrective actions first.
Overcome Your E-commerce Challenges with Axle Score.
Are these challenges familiar to your brand on Amazon? Axle Score provides direct solutions:
Difficulty Enforcing MAP Policies?
Identify precisely which listings are violating your Minimum Advertised Price with clear, data-backed scores.
Struggling to Combat Unauthorized Sellers?
Pinpoint unauthorized sellers based on their impact on listing health and risk score, enabling targeted enforcement.
Loss of Control Over Your Listings?
Gain immediate visibility into listing changes, content hijacks, and competitive threats that impact your brand.
Overwhelmed by Data, Unsure Where to Act?
Axle Score cuts through the noise, telling you exactly which issues to prioritize based on their severity and business impact.
Why Axle Score is Essential for Your Brand's Success.
Accelerate Performance, Automate Insights.
Axle Score goes far beyond basic reports. It automates your performance review with unparalleled precision, helping your brand:
- Detect issues before they hurt sales or visibility.
- React faster to marketplace shifts.
- Align teams around a unified, data-driven view of listing health.
- Categorize & prioritize violations efficiently.
By clearly identifying which listings demand your attention most – based on both performance gaps and brand risk – Axle Score ensures your efforts are always strategic, effective, and directly contribute to your brand's growth and protection.
What Will Actionable Listing Risk Scoring Deliver For Your Brand?
Dynamic Listing Health Scores
Real-time, comprehensive assessment of every product's health and risk level.
Clear, Prioritized Action Lists
A concise roadmap detailing which ASINs to focus on and specific steps to improve performance.
AI-Powered Insights into Performance
Understand the why behind an ASIN's score, identifying root causes and hidden opportunities.
Automated Alerts for Score Changes
Instant notifications when a listing's risk level significantly changes.
Reduced Time on Manual Audits
Automate health checks, freeing up valuable team resources for strategic execution.
Improved Compliance & Fewer Unauthorized Sellers
Directly identify and address policy violations and illicit activity.
Powering Your Optimization with Intelligent Features.
Comprehensive KPI Evaluation
Analyzes pricing, Buy Box ownership, seller ratings, content integrity, and sales potential.
AI-Powered Risk Assessment
Utilizes advanced algorithms to intelligently weigh factors and generate precise risk scores.
Natural Language Insights
Provides human-friendly explanations for scores and actionable suggestions for improvement.
Customizable Risk Thresholds
Define and adjust parameters to classify listings as high, medium, or low risk for your brand.
Visual Dashboards & Trend Tracking
Intuitive interfaces to monitor listing health over time and identify performance trends.
Integration with Workflows
Seamlessly connect identified violations to enforcement actions, such as automated notice generation.
Seamlessly Integrated with the Axle Platform.
Axle Score works in harmony with our other powerful tools to provide a complete brand protection and optimization solution:
Complements Axle Alerts
When Axle Alerts detects a price change or a new unauthorized seller, Axle Score immediately assesses the impact on your listing's health.
Informs Axle Notice
Use the risk levels identified by Axle Score to prioritize which unauthorized sellers or MAP violators receive formal notices via Axle Notice.
Enhances Axle Insights
Axle Insights provides natural-language explanations for your Axle Scores, detailing why a score is high or low and suggesting next steps.
"Before Axle Score, we spent hours just trying to figure out which listings were a problem. Now, it's instant. We can focus on fixing issues, not just finding them. It's transformed our brand protection strategy."
Stop Guessing. Start Growing. Take Control of Your Amazon Listings.
Empower your team with crystal-clear insights and confident decisions. Axle Score is your essential guide to navigating the complexities of Amazon, protecting your brand, and seizing every opportunity.