Client Success Story
GearUp Athletics' Strategic Focus with Axle Tracker
Optimizing ASIN Management for Peak Performance and Profitability
See How We Did ItThe Challenge: Lost in a Sea of ASINs.
GearUp Athletics, a rapidly growing sports equipment brand, managed a vast catalog of thousands of ASINs on Amazon. While their sales were healthy, their e-commerce team was struggling with a fundamental problem: **resource allocation**. It was nearly impossible to identify, with objective data, which specific ASINs required immediate attention for optimization, brand protection, or competitive response.
They frequently faced:
- Unclear prioritization of optimization efforts across their extensive product portfolio.
- Difficulty in quickly spotting underperforming or high-risk listings.
- Missed opportunities to capitalize on top-performing products or emerging trends.
- Inefficient use of time and budget on low-impact ASINs.
This lack of granular, actionable insights meant their efforts were often diffused, leading to suboptimal performance and a constant sense of playing catch-up.
The Axle Tracker Solution: Pinpointing Every Opportunity.
AxleIT partnered with GearUp Athletics to implement **Axle Tracker**, a solution within our Prioritized ASIN Management offering. Axle Tracker provided GearUp with dynamic, intelligent scoring for every ASIN in their catalog, along with clear, prioritized action lists.
Key aspects of the implementation included:
- **Automated ASIN Health Scoring (Axle Score):** Continuously evaluating each product's performance across critical KPIs (pricing, Buy Box, seller ratings, content, sales potential).
- **Intelligent Prioritization:** Automatically flagging high-risk or high-opportunity ASINs, indicating where immediate attention was needed.
- **Actionable Recommendations:** Providing specific, AI-driven suggestions on how to improve each ASIN's score and performance.
- **Cross-functional Visibility:** Unifying sales, marketing, and operations around a single, objective view of product health.
Tangible Outcomes: GearUp Athletics' Optimized Portfolio.
With Axle Tracker, GearUp Athletics transformed its approach to ASIN management, achieving remarkable improvements in efficiency and profitability:
Increase in Revenue from Top 100 ASINs
By focusing optimization efforts on high-impact products.
Reduction in Time Spent on Manual Listing Audits
Automated scoring freed up their team for strategic work.
Improvement in Average ASIN Health Score
Across their entire managed catalog, reflecting better overall optimization.
Identification of Unauthorized Seller ASINs
Enabling faster enforcement and protecting pricing integrity.
Visibility into Content & Buy Box Issues
Allowing for rapid corrective actions on critical listing elements.
Growth in Key Product Lines
By focusing optimization where it mattered most for competitive advantage.
"Managing our thousands of ASINs used to be a daunting task, and we often felt like we were just guessing where to put our efforts. Axle Tracker changed everything. It gives us instant clarity on our entire portfolio's health and tells us exactly which ASINs need our attention, and why. Our team is now incredibly efficient, and we've seen a tangible uplift in sales and profitability from focusing on the right areas."
Key Takeaways: Lessons for Every E-commerce Brand.
- **Prioritization is paramount for large catalogs:** Don't waste resources on low-impact tasks; focus on what moves the needle.
- **Objective ASIN health metrics drive efficiency:** Replace guesswork with data-driven insights to guide your team's efforts.
- **Early detection of issues saves revenue:** Rapid identification of underperforming or risky ASINs allows for proactive correction.
- **Empower your team with clear actionability:** Provide tools that not only identify problems but also suggest precise solutions.
Ready to Optimize Your ASIN Portfolio with Precision?
Discover how Axle Tracker and the full AxleIT platform can transform your e-commerce operations.