Client Success Story
LuminaGlow's Victory Over Unauthorized Sellers with Axle Notice
Streamlining Brand Protection and MAP Compliance for a Leading Beauty Brand
See How We Did ItThe Challenge: Drowning in Unauthorized Activity.
LuminaGlow, a beloved beauty brand known for its premium skincare products, was facing a significant challenge on Amazon: **a proliferation of unauthorized third-party sellers**. These sellers were not only undercutting LuminaGlow's Minimum Advertised Price (MAP), but also offering products with questionable authenticity, damaging brand perception, and directly impacting their authorized retail partners.
Their small internal team struggled to:
- Manually identify and track new unauthorized sellers appearing daily.
- Consistently enforce MAP policies across a rapidly changing seller landscape.
- Draft and send legally sound cease and desist notices efficiently.
- Track the effectiveness of their enforcement efforts and follow up systematically.
This reactive approach led to significant revenue loss, brand dilution, and strained relationships with legitimate distributors.
The Axle Notice Solution: Automated Precision Enforcement.
AxleIT partnered with LuminaGlow to implement **Axle Notice**, our Streamlined Violation Enforcement solution. The goal was to provide an efficient, automated system for identifying, documenting, and acting upon marketplace violations, particularly focusing on unauthorized sellers and MAP compliance.
Key aspects of the implementation included:
- **Integration with Axle Alerts:** Automatically feeding real-time notifications of MAP violations and new unauthorized sellers directly into the enforcement workflow.
- **One-Click Notice Generation:** Enabling LuminaGlow to quickly generate legally robust, branded cease and desist letters.
- **Centralized Tracking & Follow-up:** A single dashboard to monitor the status of all sent notices, track responses, and automate follow-up actions.
- **Customizable Templates:** Allowing LuminaGlow to tailor messages for different violation types and severity levels.
Tangible Outcomes: LuminaGlow's Reclaimed Control and Revenue.
With Axle Notice, LuminaGlow transformed its brand protection from a reactive burden to a powerful, proactive defense mechanism. The measurable results were significant:
Reduction in MAP Violations
Achieved greater pricing consistency and protected perceived brand value.
Decrease in Unauthorized Seller Listings
Swiftly removed illicit sellers from their product pages.
Faster Resolution Time for Violations
Due to automated notice generation and efficient tracking.
Legal Messaging
Ensuring all communications were legally sound and on-brand.
Brand Reputation & Trust
By eliminating rogue sellers and ensuring authentic customer experiences.
Data for Audit & Strategy
Centralized records provided clear insights into enforcement effectiveness.
"Before Axle Notice, defending our brand felt like an endless game of whack-a-mole. Now, we're armed with precision. The ability to automatically detect violations and send professional notices with a click has been revolutionary. We've seen a dramatic decrease in unauthorized activity, allowing us to focus on growth, not just damage control."
Key Takeaways: Lessons for Every Brand.
- **Automation is key to scaling brand protection:** Manual enforcement is unsustainable in a dynamic marketplace.
- **Consistency builds credibility:** Uniform, professional notices reinforce your brand's commitment to compliance.
- **Data-driven enforcement is effective enforcement:** Leveraging real-time alerts and comprehensive tracking leads to measurable results.
- **Protecting IP and MAP is crucial for profitability:** Controlling who sells your products and at what price directly impacts revenue and perceived value.
Ready to Reclaim Control of Your Brand?
Discover how Axle Notice and the full AxleIT platform can transform your brand protection strategy.