Axle Tracker: ASIN Intelligence & Product Risk Management.
Keep track of your most strategic ASINs and focus your attention where it matters most to drive growth and protect your presence on Amazon.
Focused Monitoring
Proactive Risk Detection
Performance Optimization
Enhanced Brand Protection
Axle Tracker: A Strategic Solution for ASIN Intelligence and Product Risk Management.
The pace of commerce on marketplaces like Amazon is accelerating—along with the complexity of managing brands, sellers, and compliance. To stay ahead, businesses need more than passive monitoring. They need precision. Enter Axle Tracker: an advanced product and seller tracking solution that allows brands to focus their attention where it matters most.
In this article, we’ll explore how Axle Tracker helps brands strategically monitor their most important products (ASINs), detect violations, prioritize threats, and gain actionable insights to optimize performance and protect market presence.
What is Axle Tracker? Your Precision Monitoring Hub.
Focused Control Over Your Marketplace Presence.
Axle Tracker is a powerful tool within AxleIT’s eCommerce Intelligence platform that enables users to monitor key products across marketplaces with granular control. Whether you're protecting your own brand or analyzing competitors, Axle Tracker equips you with the tools to stay proactive.
At its core, Axle Tracker allows you to:
- Monitor your most strategic ASINs
- Identify violations, pricing trends, and Buy Box activity
- Assign custom alerts for unauthorized sellers or MAP violations
- Reallocate tracking slots to shift focus based on your changing priorities
Axle Tracker helps brands move from reactive defense to strategic offense—giving you the clarity to act fast and smart in a chaotic environment.
How Does Axle Tracker Work? Simple Setup, Powerful Results.
Getting started with Axle Tracker is designed for efficiency and comprehensiveness. Once configured, our system automatically begins pulling live data to provide you with continuous intelligence.
1. Load Products of Interest
Upload a list of ASINs manually or via CSV/Excel, especially useful for large-scale tracking of your product portfolio.
2. Define Product Ownership
Specify if each ASIN is your own brand's product or a competitor's, tailoring monitoring to your objectives.
3. Specify Tracking Reason
Indicate the primary reason for tracking (e.g., MAP enforcement, market intelligence, competitive analysis).
4. Authorize Sellers & Your Role
List all authorized sellers for your products and indicate if your brand is also a direct seller (S.O.R.).
5. Customize Alert Preferences
Choose the specific types of alerts you wish to receive, from price changes to new unauthorized seller activity.
6. Automated Data Collection
Once configured, Axle Tracker automatically begins pulling live data on listings, offers, sellers, pricing, and sales.
Each offer is meticulously analyzed and scored using Axle Score, our proprietary algorithm that assesses product-level violations and risks. Products and sellers are then ranked by violation volume and risk level, allowing your team to zero in on the most critical threats first.
Why Axle Tracker is Essential to Your eCommerce Strategy.
Tracking everything is neither scalable nor strategic. Axle Tracker flips the script—helping you allocate your attention where it matters most for maximum business impact.
Prioritized Product Risk
Axle Tracker transforms a large field of noise into an actionable list of threats by evaluating:
- Total number of violations
- The severity of risk by product (Axle Score)
- Infringing sellers ranked by the risk level of the products they violate
This allows your team to focus only on what will have the biggest business impact.
Strategic Insights at the Product Level
For each product you track, you’ll get rich insights across key performance and compliance metrics, including:
- Buy Box Win %
- Competitive Offer Ratio
- MAP & pricing violations
- Amazon vs. 3P price gaps
- Monthly sales & market share
Interactive filters by category, brand, date, and more allow you to compare across products and identify patterns that influence performance.
Compare Products & Optimize Strategy
Go beyond compliance. Use Axle Tracker to compare your products head-to-head and uncover opportunities for:
- Better pricing strategy
- Buy Box optimization
- Competitor benchmarking
- Sales growth acceleration
This insight is especially valuable for brand managers and resellers looking to prioritize SKUs with the most upside—or the most exposure.
Why Prioritization Matters: Smart Allocation of Resources.
With limited resources, brands need to be smart about where they invest time. Axle Tracker provides the intelligence to make these crucial decisions:
Detect the Riskiest Product Violations First
Identify high-impact issues immediately, preventing significant brand damage or revenue loss.
Respond Faster to High-Risk Sellers
Take swift action against persistent infringers, minimizing their negative impact on your marketplace.
Adapt Your Monitoring Strategy in Real-Time
Adjust which ASINs you track based on dynamic market conditions and strategic shifts.
By focusing on ASINs and sellers that represent the highest threat or opportunity, you improve response time, reduce revenue leakage, and send a clear signal: your brand is watching, and it's protected.
What’s Next: Your Strategic Command Center.
As marketplace dynamics shift, Axle Tracker gives you the intelligence to stay in control. Whether you’re protecting a single brand or managing hundreds of ASINs, this tool becomes your strategic command center—helping you act quickly, protect brand integrity, and drive growth.
When it comes to modern brand protection and optimization, Axle Tracker isn't just a feature—it's your advantage.
Ready to Outsmart the Chaos?
Start tracking your most strategic ASINs with Axle Tracker and gain clarity, control, and competitive edge.