The Category Brand Performance report reveals the competitive landscape of Amazon.com categories by analyzing brand-level market share. Using a 7-day average sales contribution as the core metric, we showcase how each brand performs relative to the broader market. The report includes key insights such as the number of ASINs per brand, average price, and average monthly sales. This enables brands and sellers to benchmark performance, monitor shifts in market dynamics, and identify leading or rising brands within their category.
Our Fast-Rising Sellers report highlights sellers rapidly gaining traction across Amazon.com categories. By analyzing short-term review velocity—measured by the proportion of reviews in the last 30 days relative to the past 90—we surface those sellers experiencing high momentum. The analysis includes key indicators such as seller country, listing count, category listing share, primary brand focus, and brand concentration. This enables brands and marketplaces to identify potential disruptors, emerging competitors, and growth opportunities in their niche.
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