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Category Brand Performance - Home & Kitchen

May 20, 2025

A brand-level performance analysis for the Home & Kitchen category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
Cuisinart 111 $95.19 $372,151 5.9%
Ninja 37 $148.87 $357,821 5.7%
Breville 32 $314.31 $305,126 4.9%
Keurig 38 $98.78 $298,868 4.8%
Bissell 33 $32.73 $244,915 3.9%
BLACK+DECKER 79 $51.46 $218,613 3.5%
OXO 271 $26.94 $214,339 3.4%
iRobot 15 $349.41 $160,661 2.6%
Shark 20 $206.53 $158,105 2.5%
Lasko 39 $55.95 $100,261 1.6%
Miele 44 $126.99 $84,358 1.3%
Presto 89 $46.67 $83,529 1.3%
Zojirushi 33 $136.42 $78,034 1.2%
NutriBullet 12 $78.16 $67,487 1.1%
Aprilaire 13 $326.30 $62,207 1.0%
De'Longhi 22 $181.40 $61,750 1.0%
Midea 2 $281.00 $59,653 1.0%
Dyson 37 $145.53 $58,559 0.9%
Vitamix 17 $336.45 $56,554 0.9%
Lodge 79 $35.44 $54,850 0.9%
LEGO 9 $115.59 $52,122 0.8%
Nespresso 22 $167.77 $50,570 0.8%
Honeywell 31 $57.53 $50,029 0.8%
Sterilite 74 $29.81 $48,724 0.8%
Emeril Lagasse 1 $209.99 $48,459 0.8%
EanOruus 1 $129.99 $44,997 0.7%
Whynter 14 $475.13 $43,033 0.7%
Willow Tree 88 $34.08 $42,086 0.7%
Nearly Natural 38 $60.04 $40,917 0.7%
BUNN 40 $55.19 $39,021 0.6%
Hamilton Beach 39 $58.63 $35,720 0.6%
Anova Culinary 10 $98.27 $34,925 0.6%
Emircey 2 $102.49 $33,882 0.5%
Command 67 $11.19 $32,521 0.5%
Elite Gourmet 35 $39.45 $31,841 0.5%
Jura 22 $37.46 $31,643 0.5%
BELLA 21 $42.12 $28,203 0.5%
Rubbermaid 84 $31.60 $27,733 0.4%
Chefman 21 $48.54 $27,631 0.4%
ZeroWater 6 $29.57 $26,981 0.4%
MBYULO 1 $139.99 $26,921 0.4%
Bath & Body Works 98 $17.43 $26,207 0.4%
Crock-Pot 25 $48.59 $26,169 0.4%
DampRid 10 $21.32 $25,380 0.4%
simplehuman 12 $77.73 $25,286 0.4%
STANLEY 33 $40.48 $24,926 0.4%
Instant Pot 16 $123.49 $24,858 0.4%
Nordic Ware 116 $27.02 $24,078 0.4%
Dirt Devil 14 $35.26 $23,488 0.4%
Vornado 31 $84.29 $23,317 0.4%
HENCKELS 53 $69.50 $23,132 0.4%
Farberware 33 $23.06 $22,865 0.4%
Mr. Coffee 28 $35.49 $22,209 0.4%
Panasonic 12 $197.09 $21,911 0.4%
DEWALT 2 $107.48 $20,994 0.3%
Nostalgia 42 $50.09 $20,720 0.3%
Sharp 16 $674.64 $20,525 0.3%
LG 11 $371.15 $20,495 0.3%
Brita 12 $32.61 $19,496 0.3%
Wagner 1 $120.00 $18,462 0.3%
Victorinox 82 $39.84 $18,387 0.3%
Ninestars 5 $51.45 $18,237 0.3%
NESCO 11 $68.37 $18,191 0.3%
VEAGASO 2 $134.98 $18,152 0.3%
Wüsthof 111 $163.01 $17,795 0.3%
Pyrex 66 $19.18 $17,667 0.3%
Aiusevo 2 $149.98 $17,613 0.3%
THERMOS 42 $36.97 $17,335 0.3%
Le Creuset 188 $150.40 $17,137 0.3%
FoodSaver 13 $48.99 $16,705 0.3%
Suncast 3 $52.79 $15,981 0.3%
Winco 452 $18.12 $15,948 0.3%
Owala 6 $35.45 $15,405 0.2%
Ailltopd 1 $399.99 $15,384 0.2%
Magic Bullet 4 $41.68 $15,030 0.2%
DONAMA 3 $36.65 $15,026 0.2%
bicepos 1 $129.99 $14,999 0.2%
KCLASO 1 $94.99 $14,614 0.2%
GoodCook 74 $7.64 $14,539 0.2%
Hoover 30 $54.35 $14,188 0.2%
Winsome 40 $65.21 $14,036 0.2%
LQZ 1 $119.99 $13,845 0.2%
YFXCVSL 1 $35.99 $13,842 0.2%
Furinno 93 $43.20 $13,109 0.2%
BSRCO 3 $38.66 $12,720 0.2%
Rev-A-Shelf 86 $182.69 $12,456 0.2%
Norpro 217 $10.48 $12,454 0.2%
Signature Design by Ashley 32 $151.61 $12,423 0.2%
Corelle 50 $44.27 $12,019 0.2%
McCULLOCH 2 $156.08 $12,006 0.2%
Melitta 42 $12.23 $11,920 0.2%
Yankee Candle 72 $18.21 $11,672 0.2%
Homvana 1 $29.98 $11,531 0.2%
Shun 61 $156.49 $11,443 0.2%
Technivorm Moccamaster 6 $273.77 $11,367 0.2%
GreenPan 40 $84.06 $11,352 0.2%
All-Clad 40 $98.32 $11,322 0.2%
T-fal 17 $54.53 $11,220 0.2%
ClosetMaid 24 $52.62 $10,903 0.2%
AROMA 11 $39.27 $10,742 0.2%
WECK 4 $26.19 $10,442 0.2%
VIPSUN 1 $88.99 $10,268 0.2%
XIEBro Life 1 $129.99 $9,999 0.2%
Holikme 2 $15.97 $9,979 0.2%
Hydro Flask 49 $26.34 $9,909 0.2%
Flash Furniture 67 $92.20 $9,755 0.2%
Jiffy Steamer 5 $241.21 $9,619 0.2%
Bialetti 14 $44.80 $9,422 0.2%
FULMINARE 1 $26.99 $9,343 0.1%
Marycele 1 $23.99 $9,227 0.1%
Kilgone 3 $272.82 $9,132 0.1%
Arctic Air 8 $34.43 $9,062 0.1%
ZWILLING 45 $96.67 $8,736 0.1%
DASH 13 $22.26 $8,590 0.1%
NutriBullet Select 1 $73.80 $8,515 0.1%
Casual Home 25 $63.12 $8,378 0.1%
Bodum 11 $23.17 $8,308 0.1%
WUNLY 1 $299.99 $8,077 0.1%
Marcato 14 $68.60 $8,043 0.1%
Elkay 5 $1,408.87 $7,903 0.1%
YETI 80 $50.20 $7,744 0.1%
Philips Kitchen Appliances 4 $58.46 $7,671 0.1%
Hessaire 4 $190.40 $7,660 0.1%
KRUPS 7 $56.40 $7,533 0.1%
GE 9 $158.36 $7,533 0.1%
Wilton 70 $12.21 $7,516 0.1%
Lenox 80 $52.38 $7,313 0.1%
MBTTODF 1 $190.00 $7,308 0.1%
ToLife 3 $66.66 $7,307 0.1%
BLACKSTONE 16 $30.02 $7,114 0.1%
Intex 9 $22.25 $7,097 0.1%
ECOSELF 1 $89.98 $6,922 0.1%
Whitmor 22 $19.58 $6,845 0.1%
Progressive International 21 $15.10 $6,770 0.1%
Lifetime 5 $70.62 $6,532 0.1%
Lavazza 2 $126.23 $6,383 0.1%
Kamenstein 4 $25.98 $6,360 0.1%
MZROT 1 $79.99 $6,153 0.1%
Tramontina 24 $43.52 $6,103 0.1%
Winix 3 $98.32 $6,038 0.1%
29 $18.75 $5,988 0.1%
FDM 1 $389.00 $5,985 0.1%
IRIS 10 $43.75 $5,874 0.1%
sodastream 12 $59.03 $5,863 0.1%
ProKeeper 12 $22.34 $5,854 0.1%
Chef Craft 132 $4.98 $5,849 0.1%
Kalita 11 $21.44 $5,798 0.1%
IKEA 22 $15.34 $5,792 0.1%
USA Pan 9 $22.31 $5,747 0.1%
Mind Reader 19 $31.81 $5,605 0.1%
Milwaukee 11 $77.69 $5,529 0.1%
RYOBI 5 $85.44 $5,507 0.1%
Poo-Pourri 6 $9.99 $5,496 0.1%
ROUUO 4 $31.33 $5,474 0.1%
EnviroCare 40 $12.24 $5,471 0.1%
PSIIDAN 3 $116.66 $5,461 0.1%
George Foreman 6 $49.06 $5,450 0.1%
OVENTE 2 $15.40 $5,446 0.1%
Enoz 9 $22.28 $5,381 0.1%
Anchor Hocking 39 $14.58 $5,372 0.1%
TYLER CANDLE COMPANY 12 $17.16 $5,366 0.1%
Sauder 8 $147.60 $5,354 0.1%
Calphalon 29 $91.55 $5,310 0.1%
Epicurean 8 $33.64 $5,255 0.1%
HEM 30 $7.10 $5,254 0.1%
Moccamaster 2 $21.45 $5,191 0.1%
Urnex 11 $15.08 $5,167 0.1%
If You Care 21 $12.35 $5,146 0.1%
HARIO 44 $24.80 $5,078 0.1%
EGYPTIAN BEDDING 1 $130.00 $5,000 0.1%
ZCWA 1 $129.99 $5,000 0.1%
zibroges 1 $42.99 $4,960 0.1%
JONYJ 1 $31.98 $4,920 0.1%
Akro-Mils 16 $61.17 $4,661 0.1%
Satya 20 $8.25 $4,521 0.1%
ROPVACNIC 1 $129.99 $4,500 0.1%
Funko 55 $13.84 $4,445 0.1%
Coway 1 $164.99 $4,442 0.1%
COZSINOOR 3 $29.49 $4,441 0.1%
Milcabe 1 $56.98 $4,383 0.1%
Waring 26 $482.37 $4,361 0.1%
SODAY 2 $59.76 $4,342 0.1%
Taylor 50 $16.77 $4,278 0.1%
Contigo 23 $22.31 $4,166 0.1%
VINCI 2 $78.49 $4,161 0.1%
Mr. Heater 3 $136.24 $4,151 0.1%
Simple Modern 1 $26.95 $4,146 0.1%
Zeroll 6 $19.65 $4,122 0.1%
iDesign 55 $11.08 $4,077 0.1%
Ember 2 $92.69 $4,059 0.1%
Libbey 30 $42.50 $4,040 0.1%
Smeg 27 $242.25 $4,007 0.1%
Aikoper 1 $25.98 $3,997 0.1%
Oster 21 $48.72 $3,993 0.1%
Umbra 27 $31.12 $3,988 0.1%
Brightown 2 $9.49 $3,981 0.1%
LEM 25 $186.60 $3,972 0.1%
DeLonghi America 1 $999.99 $3,846 0.1%
Blackstone 2 $140.74 $3,844 0.1%
SPRINGSPIRIT 1 $9.99 $3,842 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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