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Fast Rising Sellers - Toys & Games

May 20, 2025

A momentum-based seller growth analysis for the Toys & Games category on Amazon.com. This report features top sellers with at least 100 listings and annual reviews, ranked by 30-day review velocity. It includes seller name, country, listing count, share of category listings, primary brand focus, brand concentration, and review-based growth signal.

Seller Name Country Listings Category % Primary Brand Brand % Growth (30d/90d)
Empire of the Senses US 2,609 94% star wars 45% +56%
Card Addiction (Ship from USA) US 15,823 98% magic the gathering 88% +51%
Retail Sources LLC US 2,227 59% hot wheels 28% +50%
AUUBAO CN 2,100 45% aubao 99% +48%
Jigsaw Express US 1,846 100% sunsout 93% +46%
Outback Toystore US 2,788 59% case ih 19% +46%
First In Kites & Toys US 2,659 75% aurora 24% +46%
mjentertainment US 2,179 32% lego 22% +45%
Dan123yal Toys+ US 1,344 91% pokemon 86% +45%
99Diecast US 6,103 90% hot wheels 83% +44%
ARRCat CN 1,128 100% brcatwpark 64% +44%
KatchOn™ Store AE 7,060 49% katchon 100% +44%
CrazyRacer CN 1,738 97% eptnnaso 95% +43%
BargainRanger US 2,828 77% mattel 20% +43%
Knockout Novelties US 1,842 66% rhode island novelty 29% +43%
MultiMonster Deals US 4,619 92% yu-gi-oh! 80% +42%
THE LAST VOYAGE US 4,984 57% hot wheels 62% +42%
tokyoexport JP 1,667 26% banpresto 31% +41%
Super Special Awesome Cards US 15,633 97% yu-gi-oh! 85% +41%
CLOSET COLLECTIBLES US 2,052 87% hot wheels 66% +41%
We-R-Toys™ US 4,817 84% barbie 30% +41%
Byron's_Attic US 1,155 56% funko 46% +40%
STICR US 4,310 50% dmc 26% +40%
Tina Art Inc US 1,091 66% bandai spirits 21% +40%
ShareGoo-US CN 3,767 97% share goo 98% +40%
Bigsavings US 2,425 66% unique 61% +40%
Boca Deals US 8,610 20% dorman 20% +39%
GameTimeTCG US 22,939 97% yu-gi-oh! 71% +39%
brinleys bargains GB 1,280 24% diamine 17% +39%
GalacticToys & Games US 2,625 56% bandai spirits 31% +39%
Cron.FigureJapan※Plz check Deliver date bef order※ JP 10,280 86% tamashii nations 38% +38%
Poggers US 2,501 68% lego 39% +38%
Atharva Brands US 3,709 29% papo 23% +37%
HiPlay CN 1,899 100% hiplay 100% +37%
212 Degrees US 1,664 91% hot wheels 59% +37%
Sea leap Technology CN 1,555 95% sea jump 100% +37%
Lucky's Card Shop US 1,102 94% pokemon 67% +37%
Mozlly US 7,872 74% dollibu 67% +37%
Strike Zone Online US 5,029 96% magic the gathering 65% +36%
Coolest Commodities US 2,341 89% wizkids 33% +36%
Anroop CN 18,719 20% toyandona 99% +36%
Dollar Hobbyz US 7,865 90% traxxas 70% +36%
Sports Zone Toys & Comics US 1,497 77% traxxas 45% +36%
Dru-us CN 9,159 39% drfeify 50% +36%
starcitybooks1 US 2,973 32% games workshop 31% +36%
Pintoo Corporation TW 2,980 98% pintoo 82% +36%
ToyWiz US 28,559 87% funko 47% +35%
Toys and Brick Attic US 1,356 97% lego 96% +35%
Your Party Delivered US 23,919 36% amscan 48% +35%
MHBY US 4,184 36% aevvv 96% +35%
BigCityCards US 1,808 88% yu-gi-oh! 79% +35%
TTD_Cards US 27,124 87% pokemon 85% +35%
Stay At Home Dads, We Know Games!!! US 1,898 34% bicycle 25% +35%
Zugar Land US 1,371 58% zugar land 65% +35%
Chilly Trading Co US 1,157 65% hot wheels 40% +34%
Journeys End Games US 24,059 97% magic the gathering 86% +34%
Northwest Card Games US 3,284 94% pokemon 99% +34%
Toystop US 1,574 91% funko 87% +34%
The_CornerShop US 1,997 81% aurora 50% +34%
UC-THINGS-UWANT US 12,980 98% yu-gi-oh! 89% +33%
The House of Staunton US 2,691 49% the house of staunton 69% +33%
CMDStore CA 2,554 99% mcfarlane toys 24% +33%
TCGeneration US 2,407 96% yu-gi-oh! 73% +33%
Best Junction Price US 2,205 21% wilton 22% +33%
MsSportsfan US 2,121 85% hot wheels 71% +33%
FTOYS US 1,740 87% funko 91% +33%
AKToyCollectibles US 1,693 91% banpresto 30% +33%
Ozone Toys US 13,826 92% funko 50% +33%
Noble Knight Games, Inc. US 46,272 54% reaper miniatures 19% +33%
CarsN'Stuff3.0 US 23,084 78% hot wheels 37% +33%
TPA STORE US 1,364 82% hot wheels 60% +33%
Champion - Gaming US 4,748 55% games workshop 34% +33%
Joyibuy CN 1,745 38% joysog 100% +33%
Blazing Dealz! LLC US 3,201 50% fun express 29% +32%
GJG audio USA JP 1,364 26% tamiya 20% +32%
Decade West US 4,232 47% disney 42% +32%
Japan E-trade Online JP 2,009 74% tamiya 20% +32%
Zack's Edu Castle US 1,818 45% rhode island novelty 18% +32%
HopMeUp US 29,964 84% traxxas 30% +32%
MyPuzzle LLC US 4,623 100% mypuzzle.com 100% +32%
LOKOK LLC US 1,672 54% wizkids 37% +32%
Empire Games SC US 4,306 73% games workshop 35% +32%
liv4deals US 2,527 40% hot wheels 24% +32%
S&A Distribution US 1,365 48% adidas 24% +32%
Vgoodhobby CN 1,173 97% vgoohobby 99% +32%
Rockymart US 1,152 58% rhode island novelty 34% +31%
RC Express US 15,909 77% hot racing 30% +31%
A-Z Warehouse Deals US 12,743 73% reaper miniatures 28% +31%
TBG Cards & Games US 7,854 89% yu-gi-oh! 88% +31%
Hobby Etc | Authorized ✅ US 20,306 81% team associated 19% +31%
Brian's Toys US 60,419 92% funko 50% +31%
LegitMTG US 2,857 92% magic the gathering 56% +31%
Spark Deals US 14,365 86% traxxas 21% +31%
RCBoyz US 13,518 82% traxxas 21% +31%
Goblin King Games US 4,781 56% funko 43% +31%
MasterPieces, Inc. US 1,462 56% masterpieces 84% +31%
Big Balloon Store US 1,617 93% anagram 59% +30%
ThePolishBookstore-com PL 81,501 51% clementoni 15% +30%
IzzyBeez CA 12,639 88% mega brands 30% +30%
Fun-Express US 24,881 40% fun express 99% +30%
Marco's Emporium US 5,282 56% department 56 24% +30%
E-first CN 4,365 92% fremego 96% +30%
reVend US 2,320 72% funko 59% +30%
E-toysWorld US 1,213 79% hot wheels 63% +30%
Modellbahn Ott Hobbies, Inc. US 26,757 51% vallejo 21% +30%
River Colony Trading US 2,345 41% scs direct 29% +30%
LITKO Game Accessories US 1,462 96% litko 99% +30%
The Lion King 3 US 1,231 57% funko 73% +30%
Rapid Warehousing US 36,712 69% traxxas 30% +29%
Owl Central US 11,020 94% magic the gathering 66% +29%
FlashingBlinkyLights, Inc. US 1,427 45% flashingblinkylights 100% +29%
Pappy's Toy Shop US 1,215 87% hot wheels 41% +29%
BlackLotusGo Games US 11,322 98% magic the gathering 50% +29%
JoyinDirect US 3,293 51% joyin 45% +29%
AltaRail US 25,208 74% losi 16% +29%
Core TCG US 17,939 96% yu-gi-oh! 90% +29%
J & M COLLECTIBLES US 2,145 54% ultimate guard 23% +29%
Go For a Profit US 1,630 28% lego 24% +29%
MTGbiz US 1,170 76% games workshop 59% +29%
Melody Jane Dolls House GB 4,439 98% melody jane dolls houses 93% +29%
GUARANTEED SATISFACTION US 2,102 86% hot wheels 47% +29%
Fat Brain Toys US 1,418 82% fat brain toys 38% +29%
KINGDOM OF TOYS US 1,224 94% star wars 25% +29%
PartyWoo Balloons CN 6,265 61% partywoo 100% +28%
Collectors Expedition US 3,651 92% pokemon 39% +28%
INNOVA GAMES US 3,267 97% pokemon 96% +28%
HealthyTrader US 13,503 42% warlord games 35% +28%
TLS Hobbies US 3,257 89% funko 93% +28%
Toynk Toys US 21,314 39% toynk 16% +28%
Kawaii-World US 6,917 60% great eastern entertainment 31% +28%
YoYoSam's Skill Toy Superstore US 1,570 87% zeekio 38% +28%
Quality Cards LLC US 8,598 94% yu-gi-oh! 89% +28%
Super Games Inc. US 41,400 95% magic the gathering 48% +27%
buy-sell-hobbyist US 19,113 94% yu-gi-oh! 90% +27%
Non_StopGaming US 1,990 97% pokemon 67% +27%
eagle_toys US 1,255 91% hot wheels 50% +27%
Quality Distribution Co GB 54,840 53% games workshop 63% +27%
Underworld Cards & Games US 4,302 97% yu-gi-oh! 91% +27%
ClassicVariety US 1,950 29% amscan 30% +27%
AllStarToys US 1,110 59% motormax 24% +27%
Respectable Modern Collectible US 4,929 87% funko 86% +26%
Diecast Models Wholesale US 7,284 64% jada toys 23% +26%
Karson Diecast Co. US 2,306 56% diecast masters 22% +26%
Rare & Cute Collection US 7,882 46% carter's 32% +26%
Anti-Social Seller Club US 1,655 93% funko 85% +26%
GameHavenNC US 4,703 81% hot wheels 58% +26%
Balloon shop GB 3,403 66% toyland 89% +26%
Horizon Hobby US 16,150 83% e-flite 18% +26%
Little Big Wars US 3,797 71% games workshop 24% +26%
Jireh Sale's US 2,338 44% barbie 21% +26%
Phantasm Gaming US 8,058 96% yu-gi-oh! 65% +26%
RC Visions US 3,167 88% traxxas 54% +26%
Vanderbilts Websales US 5,737 42% amscan 56% +25%
Get RC US 2,822 80% arrma 29% +25%
Senheeu CN 12,234 41% dilwe 42% +25%
Weightlifters Anonymous US 4,146 96% magic the gathering 59% +25%
BOBBYRC LLC US 2,240 89% traxxas 54% +25%
Pops Toy Shop US 1,593 79% funko 75% +25%
FMT Store US 1,125 69% jada toys 40% +25%
SSA Cards US 17,941 97% pokemon 73% +25%
GKWorld US 12,219 61% hot wheels 56% +24%
Art Creativity US 1,864 84% artcreativity 94% +24%
BetterShopping4You US 5,878 92% yu-gi-oh! 60% +24%
ToKaLand US 1,275 90% hot wheels 70% +24%
The Shumi Company US 1,751 80% funko 44% +24%
Tuckers Toy Shop US 3,467 65% aurora 34% +24%
Crenstone US 4,973 53% disney 46% +23%
Loot Hive US 2,960 48% hot wheels 44% +23%
Outlander Toys US 2,619 93% pop 28% +23%
douglashjohnson US 1,350 66% united states postal service 77% +23%
OneUpTCG US 8,590 96% yu-gi-oh! 58% +23%
Collectables Etc US 2,006 47% pokemon 72% +22%
Doppiooo GB 1,801 33% playmobil 35% +22%
MEGACARDS!!! US 8,708 82% pokemon 52% +22%
K & R TOYS US 10,364 89% hot wheels 75% +22%
AJ-Toys US 1,353 91% funko 95% +22%
serious_gaming US 4,134 94% yu-gi-oh! 78% +21%
COOLSTUFFINC US 1,480 98% magic the gathering 84% +20%
The Wasteland Gaming US 52,029 96% magic the gathering 55% +20%
MTG Mint Card Ltd. HK 25,419 81% magic: the gathering singles 42% +20%
PlayToWinGames US 13,367 98% yu-gi-oh! 91% +19%
Roseviolet GB 25,795 40% games workshop 48% +18%
BBToyStore US 4,787 93% funko 25% +18%
Atlanta Hobby US 3,101 84% traxxas 51% +17%
Game Nerdz Outlet US 7,120 80% games workshop 27% +17%
Born Hungry Collective US 2,690 45% crystalcommerce 44% +16%
Oleander Outpost US 2,500 96% aurora 96% +16%
Jumpsuit Empire US 2,041 55% star wars 19% +16%
Loot Cave US 1,293 85% funko 40% +16%
Sunset Retail US 26,934 82% traxxas 26% +16%
CollectorsPlayingCards US 1,602 98% mjm 53% +14%
Card Market Business US 1,593 99% pokemon 97% +14%
Tilly Tyme US 1,187 76% lego 39% +14%
Treasures Gifted US 1,209 63% treasures gifted 100% +10%
Gaming Card Shop US 1,760 98% konami 33% +10%
Whole Premium Store US 7,804 22% raybestos 19% -0%
Stellar-Sales US 6,670 83% lego 100% -0%
Zoom Party US 5,684 100% beistle 100% -0%
TrendNSave CA 5,651 78% playmobil 17% -0%
Chicago Knife Works US 4,589 100% dji 100% -0%
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Toys & Games

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At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.

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