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Fast Rising Sellers - Toys & Games

April 12, 2025

A momentum-based seller growth analysis for the Toys & Games category on Amazon.com. This report features top sellers with at least 100 listings and annual reviews, ranked by 30-day review velocity. It includes seller name, country, listing count, share of category listings, primary brand focus, brand concentration, and review-based growth signal.

Seller Name Country Listings Category % Primary Brand Brand % Growth (30d/90d)
Toystop US 1,527 91% funko 85% +75%
PlayToWinGames US 13,367 98% yu-gi-oh! 86% +59%
Game Nerdz Outlet US 6,104 83% games workshop 28% +52%
Roseviolet GB 25,795 40% games workshop 48% +52%
RCBoyz US 13,734 82% traxxas 21% +49%
TTD_Cards US 27,124 88% pokemon 86% +49%
Chilly Trading Co US 1,189 63% hot wheels 39% +47%
Rapid Warehousing US 36,587 67% traxxas 30% +47%
CarsN'Stuff3.0 US 22,544 81% hot wheels 36% +46%
Empire Games SC US 4,470 74% games workshop 35% +46%
E-first CN 3,839 92% fremego 94% +45%
Melody Jane Dolls House GB 4,439 94% melody jane dolls houses 91% +44%
Byron's_Attic US 1,155 64% funko 55% +44%
One-Punch-Collectibles US 1,302 98% pokemon 49% +44%
ToyWiz US 28,869 89% funko 48% +44%
RC Express US 15,909 75% hot racing 24% +44%
serious_gaming US 4,134 94% yu-gi-oh! 71% +44%
Treasures Gifted US 1,209 67% treasures gifted 100% +43%
TCGeneration US 2,613 96% yu-gi-oh! 72% +42%
PartyWoo Balloons CN 6,265 61% partywoo 100% +42%
Collectors Expedition US 3,578 92% pokemon 41% +42%
Zugar Land US 1,475 57% zugar land 65% +41%
ToKaLand US 1,281 87% hot wheels 72% +41%
buy-sell-hobbyist US 19,113 95% yu-gi-oh! 90% +41%
Sports Zone Toys & Comics US 1,295 78% traxxas 46% +41%
99Diecast US 6,011 88% hot wheels 81% +40%
Get RC US 2,822 76% arrma 26% +40%
Markdown Mania US 19,172 21% amscan 75% +40%
Collectables Etc US 1,930 46% pokemon 73% +40%
LOKOK LLC US 1,457 48% wizkids 30% +40%
Goblin King Games US 4,903 57% funko 43% +40%
brinleys bargains GB 1,171 27% games workshop 24% +39%
Northwest Card Games US 3,284 93% pokemon 99% +39%
Art Creativity US 1,901 84% artcreativity 95% +39%
BargainRanger US 2,736 76% mattel 22% +38%
Doppiooo GB 1,874 30% playmobil 32% +38%
Brian's Toys US 60,419 93% funko 46% +38%
GJG audio USA JP 1,416 27% tamiya 24% +38%
Vgoodhobby CN 1,173 97% vgoohobby 99% +38%
LegitMTG US 2,850 92% magic the gathering 52% +38%
HiPlay CN 1,899 95% hiplay 100% +38%
Hobby Etc | Authorized ✅ US 20,108 79% hot racing 20% +37%
Boca Deals US 7,219 23% otterbox 21% +37%
Anroop CN 18,719 28% toyandona 99% +37%
CLOSET COLLECTIBLES US 1,771 88% hot wheels 66% +37%
The Wasteland Gaming US 52,029 95% magic the gathering 52% +37%
Bigsavings US 2,559 62% unique 52% +37%
Mixed Bag Media US 4,142 17% otterbox 25% +36%
liv4deals US 2,508 40% hot wheels 25% +36%
mjentertainment US 2,077 27% lego 20% +36%
Coolest Commodities US 2,145 88% wizkids 27% +36%
TBG Cards & Games US 7,854 88% yu-gi-oh! 89% +36%
Balloon shop GB 3,403 64% toyland 89% +36%
Noble Knight Games, Inc. US 45,153 54% reaper miniatures 17% +36%
BBToyStore US 5,524 93% funko 28% +36%
Avezano Backdrop CN 1,239 70% avezano 99% +36%
Vanderbilts Websales US 5,737 39% amscan 65% +36%
Wowzzer US 1,500 35% panini 28% +36%
ShareGoo-US CN 3,767 97% share goo 98% +35%
MEGACARDS!!! US 7,783 81% pokemon 50% +35%
Phantasm Gaming US 8,058 96% yu-gi-oh! 69% +35%
J & M COLLECTIBLES US 2,160 56% ultimate guard 22% +35%
Zack's Edu Castle US 1,884 45% rhode island novelty 18% +35%
ClassicVariety US 1,993 27% amscan 40% +35%
AUUBAO CN 1,951 49% aubao 100% +35%
Core TCG US 17,845 96% yu-gi-oh! 90% +35%
BigCityCards US 1,747 86% yu-gi-oh! 75% +35%
Non_StopGaming US 1,800 96% pokemon 60% +35%
MsSportsfan US 2,121 80% hot wheels 74% +35%
Joyibuy CN 1,745 35% joysog 100% +35%
AltaRail US 26,677 71% losi 14% +35%
A-Z Warehouse Deals US 12,223 75% reaper miniatures 28% +35%
Quality Cards LLC US 8,598 93% yu-gi-oh! 88% +35%
Decade West US 3,826 48% disney 42% +35%
CrazyRacer CN 1,738 97% eptnnaso 94% +34%
Big Balloon Store US 1,738 93% anagram 64% +34%
Japan E-trade Online JP 2,318 72% tamiya 24% +34%
BlackLotusGo Games US 11,322 97% magic the gathering 47% +34%
Jireh Sale's US 2,323 42% barbie 20% +34%
Dan123yal Toys+ US 1,344 92% pokemon 85% +34%
Dollar Hobbyz US 7,865 90% traxxas 70% +34%
MultiMonster Deals US 4,619 92% yu-gi-oh! 78% +34%
Born Hungry Collective US 2,690 66% pokemon 52% +34%
GameTimeTCG US 22,939 97% yu-gi-oh! 67% +34%
Worldwide Nutrition US 5,317 37% worldwide nutrition 41% +34%
Fun-Express US 24,794 38% fun express 99% +34%
Tuckers Toy Shop US 3,660 63% amscan 34% +34%
Dru-us CN 9,159 43% dilwe 54% +33%
GameHavenNC US 3,835 79% hot wheels 56% +33%
HopMeUp US 31,312 84% traxxas 28% +33%
Karson Diecast Co. US 2,306 58% diecast masters 17% +33%
Owl Central US 11,268 90% magic the gathering 61% +32%
Mike's House of Collectibles US 2,975 62% hallmark 28% +32%
E-toysWorld US 1,216 80% hot wheels 54% +32%
Super Games Inc. US 41,400 96% yu-gi-oh! 43% +32%
Modellbahn Ott Hobbies, Inc. US 25,888 45% woodland scenics 25% +32%
MTGbiz US 1,196 77% games workshop 62% +32%
STICR US 3,705 55% dmc 29% +31%
Weightlifters Anonymous US 4,146 95% magic the gathering 55% +31%
Sunset Retail US 26,934 79% traxxas 25% +31%
JoyinDirect US 3,536 52% joyin 48% +30%
Outback Toystore US 2,719 58% case ih 22% +30%
Strike Zone Online US 5,029 97% magic the gathering 67% +30%
Loot Cave US 1,347 87% funko 40% +30%
Spark Deals US 15,126 82% traxxas 20% +30%
Rare & Cute Collection US 7,882 46% carter's 31% +30%
Diecast Models Wholesale US 7,435 68% jada toys 26% +30%
KatchOn™ Store AE 7,060 48% katchon 100% +30%
FTOYS US 1,740 88% funko 91% +30%
Go For a Profit US 1,467 28% lego 23% +30%
BetterShopping4You US 6,027 92% yu-gi-oh! 60% +30%
Crenstone US 4,565 52% disney 46% +30%
Loot Hive US 2,886 48% hot wheels 40% +30%
GKWorld US 12,219 62% hot wheels 56% +30%
Ozone Toys US 9,399 92% funko 44% +29%
Outlander Toys US 2,823 94% pop 29% +29%
BOBBYRC LLC US 2,240 89% traxxas 54% +29%
K & R TOYS US 10,300 88% hot wheels 75% +29%
CLARKtoys US 1,376 49% funko 60% +29%
The_CornerShop US 1,998 77% aurora 46% +29%
MasterPieces, Inc. US 1,462 59% masterpieces 85% +29%
Pappy's Toy Shop US 1,215 85% hot wheels 56% +29%
INNOVA GAMES US 3,267 97% pokemon 96% +29%
Card Addiction (Ship from USA) US 15,823 98% magic the gathering 83% +29%
Respectable Modern Collectible US 4,851 91% funko 91% +29%
TPA STORE US 1,341 84% hot wheels 55% +29%
HealthyTrader US 13,503 42% warlord games 35% +28%
Little Big Wars US 3,578 71% games workshop 30% +28%
YoYoSam's Skill Toy Superstore US 1,611 87% zeekio 37% +28%
Atharva Brands US 3,340 29% papo 20% +28%
eagle_toys US 1,315 91% hot wheels 50% +28%
GalacticToys & Games US 2,531 57% bandai spirits 30% +28%
River Colony Trading US 2,424 42% scs direct 31% +28%
Pops Toy Shop US 1,727 81% funko 76% +28%
We-R-Toys™ US 4,560 84% barbie 25% +27%
COOLSTUFFINC US 1,480 98% magic the gathering 81% +27%
First In Kites & Toys US 2,777 73% aurora 24% +27%
douglashjohnson US 1,350 51% united states postal service 77% +27%
starcitybooks1 US 2,702 28% games workshop 31% +27%
Fat Brain Toys US 1,381 77% fat brain toys 37% +27%
Quality Distribution Co GB 54,840 55% games workshop 67% +27%
Toys and Brick Attic US 1,271 96% lego 97% +27%
OneUpTCG US 8,590 96% yu-gi-oh! 60% +27%
Anti-Social Seller Club US 1,724 93% funko 86% +27%
Underworld Cards & Games US 4,302 97% yu-gi-oh! 91% +27%
AKToyCollectibles US 1,667 89% banpresto 27% +27%
Super Special Awesome Cards US 15,633 96% yu-gi-oh! 85% +26%
Marco's Emporium US 5,573 56% department 56 22% +26%
Mozlly US 6,941 72% dollibu 65% +26%
ThePolishBookstore-com PL 81,501 40% papo 15% +26%
GUARANTEED SATISFACTION US 2,102 86% hot wheels 44% +26%
The Shumi Company US 1,809 80% funko 43% +26%
The Lion King 3 US 1,305 59% funko 74% +26%
Blazing Dealz! LLC US 3,228 50% fun express 32% +26%
RC Visions US 3,167 88% traxxas 54% +26%
Senheeu CN 12,234 41% dilwe 42% +25%
Limolin LLC US 6,613 39% lug 20% +25%
Champion - Gaming US 4,618 56% games workshop 34% +25%
TLS Hobbies US 3,283 92% funko 94% +25%
Retail Sources LLC US 1,667 45% hot wheels 21% +25%
Toynk Toys US 21,287 39% silver buffalo 17% +25%
Model Empire Inc. US 2,737 49% tamiya 20% +24%
212 Degrees US 1,629 91% hot wheels 55% +24%
Rockymart US 1,152 60% rhode island novelty 32% +24%
SSA Cards US 17,941 97% pokemon 72% +24%
FlashingBlinkyLights, Inc. US 1,427 46% flashingblinkylights 100% +24%
Best Junction Price US 2,251 21% wilton 22% +23%
Gaming Card Shop US 1,760 97% bandai 31% +23%
IzzyBeez CA 12,639 90% mega brands 29% +23%
Pintoo Corporation TW 2,980 99% pintoo 84% +23%
Atlanta Hobby US 2,997 83% traxxas 49% +23%
Ele Toys, LLC US 2,584 92% mattel 41% +23%
JMD Retail US 2,198 69% funko 59% +23%
reVend US 2,350 82% funko 67% +22%
CMDStore CA 2,440 96% mcfarlane toys 27% +22%
Stay At Home Dads, We Know Games!!! US 1,898 33% bicycle 24% +22%
S&A Distribution US 1,187 59% mattel 30% +22%
Kawaii-World US 7,089 63% funko 30% +22%
Knockout Novelties US 2,079 67% rhode island novelty 26% +21%
Card Market Business US 1,593 99% pokemon 97% +21%
Oleander Outpost US 2,500 98% aurora 98% +20%
MyPuzzle LLC US 4,623 100% mypuzzle.com 100% +20%
THE LAST VOYAGE US 4,718 59% hot wheels 62% +18%
Horizon Hobby US 19,312 83% e-flite 19% +18%
NARUTO Japan JP 12,537 70% tamashii nations 19% +17%
The House of Staunton US 2,691 47% the house of staunton 73% +17%
Empire of the Senses US 2,535 94% star wars 40% +17%
LITKO Game Accessories US 1,462 96% litko 100% +16%
MTG Mint Card Ltd. HK 25,419 80% magic: the gathering singles 42% +15%
Mars Distributors, Inc. US 2,315 43% disney 47% +15%
AJ-Toys US 1,416 91% funko 95% +15%
Cron.FigureJapan※Plz check Deliver date bef order※ JP 10,468 85% tamashii nations 28% +15%
CollectorsPlayingCards US 1,602 98% mjm 53% +14%
Madhouse Toys US 1,498 87% funko 40% +14%
Jigsaw Express US 1,846 100% sunsout 94% +12%
BOBBLESOnly US 8,422 49% national bobblehead hall of fame and museum 43% +10%
TrendNSave CA 5,651 79% playmobil 19% +9%
MHBY US 2,275 38% aevvv 96% +7%
Stellar-Sales US 6,670 83% lego 100% -0%
Chicago Knife Works US 4,589 100% dji 100% -0%
Categories

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Health & Personal Care

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Industrial & Scientific

Musical Instruments

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Tools & Home Improvement

Toys & Games

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At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.

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