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Fast Rising Sellers - Baby Products

June 14, 2025

A momentum-based seller growth analysis for the Baby Products category on Amazon.com. This report features top sellers with at least 100 listings and annual reviews, ranked by 30-day review velocity. It includes seller name, country, listing count, share of category listings, primary brand focus, brand concentration, and review-based growth signal.

Seller Name Country Listings Category % Primary Brand Brand % Growth (30d/90d)
TANOFAR CN 273 97% tanofar 100% +54%
HOMRITAR CN 173 94% homritar 100% +50%
moonybaby TW 118 55% moonybaby 54% +50%
AlbeeBaby US 104 94% chicco 26% +44%
YOURBABYSHOP US 219 51% franco 33% +42%
Foundations Childrens Products US 301 84% child craft 56% +41%
All Together Enterprises - 230 31% osocozy 34% +41%
aden + anais / HALO US 146 97% halo 51% +40%
PandaEar US 357 91% pandaear 100% +38%
Biloban CN 270 74% biloban 72% +36%
AccmorDirect CN 301 60% accmor 100% +36%
mushie USA US 148 86% mushie 74% +36%
Amaonm CN 126 69% am amaonm 100% +36%
Cumbor CN 155 93% cumbor 85% +36%
Tonpop CN 178 58% kainsy 100% +35%
GROWNSY Direct CN 101 68% grownsy 91% +35%
Momcozy Official Store HK 501 86% momcozy 100% +34%
Cute Castle CN 119 100% cute castle 100% +34%
Moonkie.store CN 322 89% moonkie 100% +34%
YIJIABAI CN 156 63% vicloon 64% +34%
KeaWorld SG 9,145 97% keababies 100% +34%
ruijia CN 124 94% yoofoss 100% +34%
Smart Sellers US 817 92% nuby 66% +33%
ECOSUSI DIRECT CN 155 62% mommore 94% +33%
The Diaper Bag US 104 90% dr. brown's 100% +33%
DecalMile CN 374 41% decalmile 100% +33%
Jollybows CN 301 97% jollybows 100% +33%
Damero INC CN 169 27% teamoy 82% +31%
PB&RH Inc CN 114 54% phoebus baby 55% +31%
Comfy Cubs US 1,438 71% comfy cubs 100% +30%
Esther House US 210 96% maymom 100% +30%
NCVI-XENBEI CN 101 96% ncvi 100% +30%
Wondever US CN 201 43% wondever 100% +30%
Indressme CN 119 59% goodpick 72% +30%
BLISSFUL LIFE INC US 328 83% blissful diary 100% +29%
Sweet Jojo Designs US 1,631 70% sweet jojo designs 97% +28%
Re-Play Products US 517 93% re-play 99% +25%
CayMfault CN 214 54% mfault 100% +25%
Lambs & Ivy US 419 84% lambs & ivy 81% +25%
WeeSprout US 129 86% weesprout 100% +23%
Lusso Gear US 128 72% lusso gear 100% +20%
Termichy CN 172 98% lulumoon 53% +19%
Decowall-US GB 219 75% decowall 96% +16%
kiddie world US 200 77% mam 27% +15%

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Axle®IT

At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.