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Fast Rising Sellers - Baby Products

April 12, 2025

A momentum-based seller growth analysis for the Baby Products category on Amazon.com. This report features top sellers with at least 100 listings and annual reviews, ranked by 30-day review velocity. It includes seller name, country, listing count, share of category listings, primary brand focus, brand concentration, and review-based growth signal.

Seller Name Country Listings Category % Primary Brand Brand % Growth (30d/90d)
Termichy CN 172 98% lulumoon 51% +56%
Decowall-US GB 219 74% decowall 96% +50%
PB&RH Inc CN 114 54% phoebus baby 55% +50%
Jollybows CN 301 97% jollybows 100% +49%
moonybaby TW 118 53% moonybaby 51% +48%
Sweet Jojo Designs US 1,631 71% sweet jojo designs 97% +47%
TANOFAR CN 273 98% tanofar 100% +46%
Amaonm CN 126 68% am amaonm 100% +44%
Lusso Gear US 128 60% lusso gear 100% +43%
Fun2BKids US 319 67% delta children 98% +41%
KeaWorld SG 8,307 96% keababies 100% +41%
OIAHOMY CN 128 56% oiahomy 100% +39%
WeeSprout US 129 87% weesprout 100% +38%
Esther House US 210 96% maymom 100% +38%
NCVI-XENBEI CN 101 96% ncvi 100% +37%
Comfy Cubs US 1,464 76% comfy cubs 100% +36%
YOURBABYSHOP US 235 57% franco 24% +36%
Momcozy Official Store HK 463 85% momcozy 99% +36%
PandaEar US 357 92% pandaear 100% +36%
Foundations Childrens Products US 312 84% child craft 59% +35%
Lambs & Ivy US 487 84% lambs & ivy 81% +34%
AccmorDirect CN 301 59% accmor 100% +34%
ruijia CN 124 95% yoofoss 100% +33%
Blissful Diary US 328 84% blissful diary 100% +32%
Biloban CN 505 75% biloban 74% +32%
Tonpop CN 178 52% kainsy 100% +32%
Damero INC CN 169 27% teamoy 81% +32%
CayMfault CN 214 54% mfault 100% +32%
aden + anais / HALO US 170 97% halo 50% +32%
Indressme CN 113 55% goodpick 72% +31%
Smart Sellers US 512 92% nuby 70% +30%
Re-Play Products US 517 86% re-play 100% +29%
mushie USA US 148 87% mushie 74% +28%
All Together Enterprises - 237 31% osocozy 36% +28%
HOMRITAR CN 173 95% homritar 100% +27%
GROWNSY Direct CN 117 51% grownsy 87% +27%
kiddie world US 273 85% nuk 45% +24%
Moonkie.store CN 139 85% moonkie 100% +22%

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Axle®IT

At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.