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Fast Rising Sellers - Beauty & Personal Care

April 12, 2025

A momentum-based seller growth analysis for the Beauty & Personal Care category on Amazon.com. This report features top sellers with at least 100 listings and annual reviews, ranked by 30-day review velocity. It includes seller name, country, listing count, share of category listings, primary brand focus, brand concentration, and review-based growth signal.

Seller Name Country Listings Category % Primary Brand Brand % Growth (30d/90d)
Skyline Market Solutions US 2,586 42% e.l.f. 25% +65%
Shop PGD US 1,751 97% mac 72% +54%
Perfume Harmony US 1,062,637 83% lattafa 21% +53%
nailsupplystore US 1,717 98% wave gel 51% +52%
Ftrade CN 1,368 98% glamermaid 98% +50%
PerfumeStudio US 1,225 45% perfume studio 74% +50%
HBA Prime Group US 1,193 65% nature's bounty 22% +50%
Big Boy Beauty Supplies US 1,149 100% goomee 36% +49%
Auctilliance CA 1,312 89% hildbrandt 34% +48%
Eh Store USA US 788 78% maybelline 21% +48%
Vestles CN 8,042 100% lurrose 100% +47%
Moresoo US CN 2,143 100% moresoo 100% +47%
Rumo Depot US 1,670 93% versace 26% +46%
Auth-Brand® US 1,812 59% mac 31% +46%
BuyWigAndHair US 20,244 94% sensationnel 26% +46%
LMS Wholesale US 9,776 55% conair 21% +46%
Teensery CN 2,992 27% teensery 100% +46%
btyWEST US 3,251 98% lechat 22% +45%
Beauty Supply 4less US 846 99% m hair designs 59% +45%
Podget Ventures US 1,373 68% chanel 36% +45%
Game Gal US 1,228 94% sally hansen 31% +44%
LSFC BG 1,501 85% nivea 27% +44%
JWICOS CN 1,064 55% jwicos 100% +43%
HHG INC US 869 56% revlon 41% +43%
EB-Beauty US 6,594 97% outre 34% +43%
Ozroad US 26,080 96% bath & body works 29% +42%
Grand Parfums II US 3,074 49% grand parfums 90% +42%
Glamstore US GB 938 85% woodwick 14% +42%
ElS Fragrances US 7,589 88% versace 50% +42%
Beaute Shoppe US 1,777 38% newray 33% +42%
MaxWigs Store US 14,823 89% hair u wear 23% +41%
PiNE TREE HOUSE US 1,574 54% bath & body works 55% +41%
WeBuyDirect US 1,319 67% revlon 22% +41%
Philadelphia Trading Company US 880 53% nature's bounty 31% +41%
YoneLay US 785 98% ardell 60% +40%
Semme-eu CN 9,538 33% semme 78% +40%
Elandy Shop CN 857 50% elandy 54% +40%
Fast 'N Fresh™ US 1,172 84% chanel 24% +40%
BEAUTY PLUS US 958 99% revlon 52% +40%
S,Shop US 4,064 98% yper 28% +39%
Shaver Outlet, Inc. US 950 94% remington 36% +39%
Buyersdirect11 US 8,820 50% dove 27% +39%
Designwaves US 5,053 41% aura cacia 25% +39%
GiftMart US 2,927 69% judaica 41% +39%
StyleRule US 6,393 95% pupa milano 19% +39%
mollensiuer CN 2,660 29% mollensiuer 100% +39%
Balanced Natural US 5,876 43% aura cacia 24% +39%
Cary's Store, LLC US 77,220 87% revlon 24% +39%
GifteXpress US 1,768 97% armaf 15% +39%
SALLY♥BEAUTY US 840 98% ion 44% +39%
Hayley's Haven US 1,655 57% bath & body works 74% +38%
Larkin Supply US 794 30% intex 19% +38%
FOTAP CN 1,712 37% fotap 100% +38%
Beauty-Ways US 1,035 95% waxness 40% +38%
Cloud-Kart Inc. US 5,884 50% scunci 20% +38%
Franklin General Store US 16,448 85% hair u wear 22% +37%
Beauticom US 3,623 91% pana 66% +37%
Topline Pro LLC US 8,173 65% spice magic the taste of magic 14% +36%
Pick-A-Fragrance US 5,257 87% bath & body works 75% +36%
Front Row Group US 1,558 63% powerstep 17% +36%
Kodys Mercantile US 838 59% bath & body works 91% +36%
Myreliablemart US 8,081 87% cantu 19% +36%
Kitsch LLC US 1,037 77% kitsch 100% +36%
Beauty Savings US 1,457 99% revlon 52% +36%
Wiki Deals US 1,195 44% arm & hammer 16% +36%
Beauty N Magic US 8,291 78% maybelline 20% +36%
Reputable Distributors US 1,413 45% adidas 43% +36%
FRONT ROW US 1,268 61% xymogen 21% +36%
Vita Place US 1,206 54% kiss 27% +36%
ienjoybeauty US 2,373 94% salerm 22% +35%
LovelySkin Inc US 911 99% jane iredale 37% +35%
S-beauty US 5,596 98% sensationnel 37% +35%
Amazing Pride US 1,800 49% adore 15% +35%
Hair Style 21 US 7,788 98% outre 32% +35%
MELODYSUSIE Direct US 2,886 100% melodysusie 100% +35%
Cosmetic Solutions - 1,492 98% difeel 44% +35%
Carbon Beauty US 1,021 94% ilia 23% +35%
Sunnyside Stores US 2,619 48% nike 22% +35%
-Supreme Sales- US 1,196 66% garnier 16% +35%
Vitabox US 6,917 66% maybelline 20% +34%
HAVE A GREAT DAY! US 4,500 45% botanical beauty 56% +34%
Sunny Beauty CN 1,572 100% sunny hair 85% +34%
Monkfish India IN 1,200 72% mamaearth 32% +34%
Deals Buzz Health US 899 82% rimmel 19% +34%
AKOAK CN 3,484 33% akoak 90% +34%
Krishna DAAS US 2,424 57% fruit of the earth 25% +34%
Pharmapacks_ US 20,467 53% dove 18% +34%
DealonUS BG 5,014 62% playmobil 34% +34%
BAGSMART DIRECT CN 980 53% bagsmart 100% +34%
Wisermerchant US 20,431 53% nature's bounty 15% +34%
Closeouts For Less US 930 34% sally hansen 40% +34%
rigle US 872 98% ardell 21% +34%
Genesis Love US 940 97% mia secret 51% +34%
VerSure US 10,568 47% stonewall kitchen 13% +34%
OTCRx4u US 15,950 49% aura cacia 33% +33%
GAOY Store CN 2,893 100% gaoy 100% +33%
Yes Cart Inc US 3,097 47% dove 21% +33%
Mommy Dezarn's Miscellaneous US 2,708 93% generic 38% +33%
GOODIES FOR GENIUS US 2,667 96% demeter 27% +33%
LMT Arbitrage Co US 1,426 72% revlon 16% +33%
Perfumes & Beauty Supply US 1,091 99% carolina herrera 14% +33%
YSA_Distributors US 1,031 60% covergirl 24% +33%
FGP US 903 95% g.b.s 76% +33%
The'House Shop' US 1,143 26% rada 27% +33%
Accompany JY CN 53,154 37% healeved 90% +32%
Natural Nutrient US 11,914 41% calexotics 20% +32%
PeBeauty CA 1,859 100% makartt 100% +32%
MAXIMUS DEALS US 816 34% smart design 15% +32%
Beauty Paragon Canada CA 2,441 95% orly 58% +32%
fresh-store IE 911 56% mavala 25% +32%
R.K. FRAGRANCES, INC. US 792 98% lattafa 22% +32%
Witz. US 1,370 51% torani 20% +32%
Name Brand Overstock US 2,586 74% covergirl 15% +32%
MoBetterDeals US 163,618 96% mobetter fragrance oils 97% +32%
Style_Collection US 9,657 91% bigen 14% +32%
THINGTHANK US 1,279 66% generic 49% +32%
Fragrances & Cosmetics US 1,031 99% lattafa 28% +32%
perfumesandrea US 2,682 97% carolina herrera 13% +32%
Saviland CN 854 99% saviland 100% +32%
Kasa Style US 911 68% burt's bees 18% +32%
Pathway Products LLC US 1,667 62% nature's bounty 24% +31%
Rotekt CN 11,783 41% brrnoo 66% +31%
Maya Beauty US 1,425 84% annie 34% +31%
beetles Gel Polish US 2,020 100% beetles gel polish 100% +31%
IVY Beauty US 1,622 88% red by kiss 38% +31%
MBX Corp US 925 99% i dew care 35% +31%
I Buy Direct US 27,876 54% aura cacia 28% +31%
HZGZOO CN 2,043 41% bdpwss 100% +31%
Unique Gifts US 976 88% revlon 43% +31%
SBT Supply US 951 97% manic panic 26% +31%
Maple Prime US 1,571 98% versace 16% +30%
Color Beauty US 3,038 96% mane concept 28% +30%
Jumpsuit Empire US 2,041 50% mac 22% +30%
California Distribution Inc US 2,911 77% covergirl 19% +30%
Runature CN 1,964 100% runature 100% +30%
US-WCGXKO CN 1,897 77% wcgxko 100% +30%
Ideal nails CN 1,139 100% modelones 100% +30%
lasenersm CN 7,890 25% lasenersm 100% +30%
BeautyEncounter US 1,843 98% versace 23% +30%
Mega Fountain US 1,110 85% bath & body works 70% +30%
A1 Great Deals US 945 97% sally hansen 41% +30%
salmue CN 13,616 23% zjchao 95% +30%
BSD Fragrances US 1,571 42% hanky panky 17% +30%
BoxBeauty US 28,001 91% nyx professional makeup 23% +29%
ASTROLE CN 852 57% astrqle 32% +29%
Fragrances4ever US 852 98% lattafa 28% +28%
Homes Haven US 793 49% dr teal's 25% +28%
Full Shine Hair CN 1,768 100% full shine 87% +28%
SellLogic US 6,676 65% blistex 16% +28%
The Candy/Cosmetic Depot - 1,051,811 86% revlon 32% +28%
Alucy CN 14,923 38% hurrise 80% +28%
E-Health & Beauty US 1,678 52% kiss 33% +28%
Seizee US 1,077 30% wincraft 25% +28%
SAVI BEAUTY CN 2,154 100% saviland 100% +28%
OVEEO US 2,609 44% dove 20% +27%
Oscar's Distribution US 1,029 51% sally hansen 16% +27%
KATZ BEAUTY CENTRAL LLC US 853 91% mac 30% +27%
G.S. Sales15 US 1,662 58% revlon 38% +26%
RK EXPRESS US 843 100% chapstick 40% +26%
CLUB DIVA BEAUTY US 2,955 78% bath & body works 34% +26%
FourSeasonsBeauty US 983 98% versace 38% +26%
ericotry CN 787 50% ericotry 75% +26%
eBEAUTY WAREHOUSE US 1,026 94% studio limited 41% +26%
Villa Fragante US 803 97% lattafa 31% +26%
The PerfumeMall US 1,066 98% versace 37% +26%
Intense Oud US 875 93% lattafa 21% +26%
Accessories 123 US 3,033 47% motique accessories 66% +25%
Bamfive-a CN 10,664 43% sonew 100% +25%
GJTIM CN 1,714 57% gjtim 100% +25%
PerfumesWorld US 1,509 98% demeter 13% +25%
★★★★★♛Fujiuia♛ CN 18,567 52% fujiuia 77% +25%
Diya Mall US 1,574 52% kiss 31% +24%
FitSand CN 2,033 36% fitsand 89% +24%
Eclectic Lady, Inc US 3,939 59% eclectic lady 100% +24%
Vertigo eu CN 10,738 51% dioche 71% +24%
LaaVoo CN 1,629 100% laavoo 100% +24%
Sanida Beauty Supply US 2,548 98% orly 24% +23%
SuperStar1 US 820 68% maybelline 29% +23%
BlueDog Marketplace US 127,516 59% zara 26% +23%
G2TUP-US CN 1,224 38% g2tup 100% +22%
NAFURNO US CN 6,262 33% dioche 73% +22%
AR FIRST AID BG 3,549 64% playmobil 42% +22%
MyBestBuyDeals IN 6,528 38% generic 22% +22%
YOOLIFE Living CN 878 54% yoolife 100% +21%
TENBAO CN 2,075 65% levlo 100% +21%
Hypnotic US 798 63% paul mitchell 49% +21%
OneStopShopping222 US 1,074 63% botanical beauty 64% +20%
eCosmetics Official US 3,276 84% sanctuary 19% +19%
K&R Deals US 817 28% ganz 22% +19%
SUNDANCE Beauty US 4,556 84% kiss 28% +18%
Xiahium Brand Shop 97484016 CN 17,878 93% xiahium 85% +14%
westlake US 50,940 100% westlake art 100% +10%
Lurella Makeup US 909 71% lurella 79% +9%
Reflection Buy Store US 1,213 90% versace 18% +1%
BEAUTYAXIS US 4,268 88% bobbi boss 25% -0%
USA7 DEALS! US 1,518 44% revlon 22% -0%
UltraCosmetics US 1,101 47% arches & halos 17% -0%
Yifen-US CN 810 100% jmeowio 100% -0%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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