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Fast Rising Sellers - Beauty & Personal Care

June 14, 2025

A momentum-based seller growth analysis for the Beauty & Personal Care category on Amazon.com. This report features top sellers with at least 100 listings and annual reviews, ranked by 30-day review velocity. It includes seller name, country, listing count, share of category listings, primary brand focus, brand concentration, and review-based growth signal.

Seller Name Country Listings Category % Primary Brand Brand % Growth (30d/90d)
Vertigo eu CN 1,407 45% dioche 77% +62%
AmzDealsUSA US 925 73% l'oreal paris 29% +58%
Perfume Harmony US 2,072 81% lattafa 20% +54%
wennalife HK 2,678 100% wennalife 100% +53%
ASTROLE CN 852 56% astrqle 31% +51%
salmue CN 13,616 20% zjchao 96% +50%
Big Boy Beauty Supplies US 1,149 100% goomee 36% +49%
Rumo Depot US 2,693 89% versace 25% +49%
K&R Deals US 825 31% ganz 17% +48%
Vestles CN 8,042 100% lurrose 100% +47%
FMPC US 1,154 99% carolina herrera 15% +47%
Ex R Us US 814 79% zara 52% +46%
Cary's Store, LLC US 77,220 91% l'oreal paris 19% +46%
WeBuyDirect US 1,151 66% revlon 24% +46%
Kasa Style US 1,044 75% revlon 17% +46%
NAFURNO US CN 2,403 33% dioche 72% +46%
Eclectic Lady, Inc US 3,939 67% eclectic lady 100% +44%
Akloos US 3,745 26% maybelline 23% +44%
lasenersm CN 7,890 25% lasenersm 100% +44%
Beauty-Ways US 962 95% waxness 43% +44%
Buyersdirect11 US 8,820 40% dove 20% +44%
MBX Corp US 917 99% kaja 39% +44%
DooresHair CN 2,914 100% doores 100% +44%
perfumesandrea US 2,692 96% lattafa 14% +43%
StyleRule US 7,239 95% pupa milano 21% +42%
BeautyEncounter US 1,752 98% versace 21% +42%
ElS Fragrances US 7,589 88% versace 50% +42%
Beauty Paragon Canada CA 2,441 100% sta-sof-fro 38% +42%
SaynBeauty US 928 97% igk 20% +41%
PerfumesWorld US 1,432 97% perry ellis 15% +41%
closeoutsp US 1,305 52% disguise 37% +41%
G2TUP-US CN 1,224 37% g2tup 100% +40%
SuperOrdinary US 1,091 56% haute diggity dog 20% +40%
Pathway Products LLC US 1,876 59% nature's bounty 30% +40%
Rotekt CN 11,783 40% brrnoo 68% +40%
E-Health & Beauty US 1,895 50% kiss 30% +39%
nailsupplystore US 1,765 98% wave gel 50% +39%
Homes Haven US 884 51% dr teal's 25% +39%
Main Rx Farmacia Inc US 897 92% lattafa 34% +39%
mollensiuer CN 2,660 28% mollensiuer 100% +39%
Sanida Beauty Supply US 2,491 96% orly 25% +39%
Accompany JY CN 53,154 36% healeved 91% +39%
Xiahium Brand Shop 97484016 CN 17,878 92% xiahium 86% +39%
GifteXpress US 1,768 97% armaf 15% +39%
SALLY♥BEAUTY US 1,279 98% ion 44% +39%
R.K. FRAGRANCES, INC. US 820 97% lattafa 22% +39%
Rachel's Closeouts US 865 55% rachel's closeouts 51% +38%
ZenPack US 1,030 25% krylon 18% +38%
UNICE CN 864 99% unice 100% +38%
SUNDANCE Beauty US 4,371 84% kiss 26% +38%
Mega Fountain US 1,191 84% bath & body works 71% +38%
GJTIM CN 1,714 54% gjtim 100% +38%
BSLLC USA US 969 99% lattafa 24% +38%
Maya Beauty US 1,523 83% annie 32% +38%
Wilco Trading US 984 29% fun express 66% +38%
★★★★★Fujiuia Deals Jewelry CN 18,567 95% fujiunia 52% +38%
Full Shine Hair CN 3,323 100% full shine 87% +38%
LSFC BG 1,791 83% nivea 23% +38%
MyBestBuyDeals IN 5,719 37% patanjali 23% +38%
Unique Gifts US 908 96% covergirl 23% +38%
The Candy/Cosmetic Depot - 1,749 89% revlon 23% +37%
I Buy Direct US 26,085 52% aura cacia 28% +37%
THINGTHANK US 1,340 69% generic 52% +37%
A1 Great Deals US 838 97% sally hansen 36% +37%
Grand Parfums II US 3,074 77% grand parfums 73% +36%
G.S. Sales15 US 1,562 51% avon 17% +36%
S,Shop US 3,908 98% yper 30% +36%
beetles Gel Polish US 2,020 100% beetles gel polish 100% +36%
S-beauty US 5,497 99% sensationnel 37% +36%
Kaizen8 US 2,299 24% smilemakers 22% +36%
Hayley's Haven US 1,708 57% bath & body works 73% +36%
Genesis Love US 921 98% mia secret 53% +36%
Pick-A-Fragrance US 5,364 88% bath & body works 77% +36%
Witz. US 1,936 52% torani 18% +36%
Kodys Mercantile US 837 57% bath & body works 90% +36%
Style_Collection US 9,828 91% bigen 14% +36%
Wiki Deals US 1,327 45% energizer 15% +36%
Monkfish India IN 1,211 71% mamaearth 32% +36%
-Supreme Sales- US 1,121 68% l'oreal paris 15% +36%
Joes Beauty US 1,920 99% sensationnel 57% +36%
PeBeauty CA 1,859 100% makartt 100% +36%
LovelySkin Inc US 1,256 99% jane iredale 38% +36%
Fragrances & Cosmetics US 1,187 98% lattafa 27% +36%
OTCRx4u US 13,074 50% aura cacia 34% +35%
HAVE A GREAT DAY! US 4,527 46% botanical beauty 62% +35%
Yes Cart Inc US 3,174 49% l'oreal paris 26% +35%
SAVI BEAUTY CN 2,154 100% saviland 100% +35%
VerSure US 10,860 47% walden farms 14% +35%
GAOY Store CN 2,893 100% gaoy 100% +35%
CLUB DIVA BEAUTY US 2,803 77% bath & body works 35% +35%
SBT Supply US 950 97% manic panic 23% +35%
The'House Shop' US 1,353 28% rada 27% +34%
Carbon Beauty US 1,721 93% ilia 23% +34%
DealonUS BG 6,031 62% playmobil 32% +34%
Ideal nails CN 1,139 99% modelones 100% +34%
Accessories 123 US 3,033 49% motique accessories 68% +34%
Kitsch LLC US 1,107 78% kitsch 100% +34%
Amazing Pride US 2,096 48% adore 16% +34%
evpct CN 1,475 100% evpct 100% +34%
Vita Place US 1,248 53% kiss 21% +34%
Shaver Outlet, Inc. US 914 94% remington 36% +34%
Saviland CN 854 98% saviland 100% +34%
BEAUTYAXIS US 4,268 97% bobbi boss 25% +33%
LiLi Beauty CN 1,517 100% tdance 100% +33%
Beauty Supply 4less US 1,144 99% m hair designs 60% +33%
eBEAUTY WAREHOUSE US 975 93% studio limited 37% +33%
EB-Beauty US 6,594 98% outre 36% +33%
rigle US 1,343 97% ardell 17% +33%
CJs Store 1 US 3,183 45% nike 25% +33%
BAGSMART DIRECT CN 980 45% bagsmart 100% +33%
Fragrances4ever US 933 98% lattafa 26% +33%
MAXIMUS DEALS US 884 31% glade 18% +33%
fresh-store IE 976 58% mavala 19% +33%
Hypnotic US 794 65% paul mitchell 50% +33%
btyWEST US 3,068 97% lechat 24% +32%
Diya Mall US 1,787 52% kiss 30% +32%
FRONT ROW US 1,583 62% xymogen 21% +32%
Your Beauty Bank US 836 97% fenty beauty 25% +32%
Beaute Shoppe US 1,812 38% newray 33% +32%
Beauticom US 3,489 92% pana 65% +32%
MELODYSUSIE Direct US 2,886 99% melodysusie 100% +32%
Front Row Group US 2,128 64% morphe 20% +32%
Your Beauty Master US 1,607 95% ardell 46% +32%
Sunny Beauty CN 3,614 100% sunny hair 83% +32%
eCosmetics Official US 3,123 85% sanctuary 18% +32%
SellLogic US 6,935 65% indera 15% +32%
Hair Style 21 US 7,065 99% outre 34% +32%
AKOAK CN 3,484 36% akoak 81% +31%
Vitabox US 7,915 66% revlon 19% +31%
MaxWigs Store US 14,823 89% hair u wear 21% +31%
MoBetterDeals US 163,618 95% mobetter fragrance oils 98% +31%
Dependon CN 813 20% tucnoeu 100% +31%
perastore US 2,238 96% ca perfume 58% +31%
Cosmetic Solutions - 1,508 98% difeel 42% +31%
FourSeasonsBeauty US 1,010 97% versace 35% +31%
Hei Jing CN 881 23% lloussak 100% +31%
BSD Fragrances US 2,131 44% hanky panky 23% +31%
Moresoo US CN 2,801 100% moresoo 100% +30%
BuyWigAndHair US 20,225 94% sensationnel 26% +30%
The PerfumeMall US 1,063 98% versace 35% +30%
FGP US 903 94% g.b.s 80% +30%
IVY Beauty US 3,797 85% red by kiss 37% +30%
Philadelphia Trading Company US 828 55% nyx professional makeup 18% +30%
ienjoybeauty US 2,681 93% salerm 22% +30%
overstockdrugstore US 8,050 34% covergirl 19% +29%
BoxBeauty US 4,982 91% dream world 23% +29%
Intense Oud US 1,013 93% lattafa 22% +29%
MediaMarkt Store GB 1,093 33% nike 17% +29%
Color Beauty US 3,053 96% mane concept 28% +28%
Sunnah Market US 790 65% al-rehab 54% +28%
Teensery CN 2,992 27% teensery 100% +28%
FitSand CN 2,033 39% fitsand 87% +28%
PiNE TREE HOUSE US 1,574 57% bath & body works 52% +28%
The Beauty Box US 976 86% jason wu 26% +28%
Pharmapacks_ US 9,165 57% nature's bounty 14% +28%
Wisermerchant US 19,025 56% l'oreal paris 27% +28%
Perfumes & Beauty Supply US 1,057 98% carolina herrera 13% +28%
YOOLIFE Living CN 878 53% yoolife 100% +27%
Beauty N Magic US 10,363 76% l'oreal paris 20% +27%
HBA Prime Group US 965 60% nature's bounty 27% +27%
Boddigan US 2,222 56% mac 23% +27%
RK EXPRESS US 843 100% chapstick 40% +26%
T Innovation·HX CN 42,487 53% beavorty 100% +26%
Myreliablemart US 8,835 87% cantu 18% +26%
Seizee US 1,229 29% funko 19% +26%
TENBAO CN 2,075 63% levlo 100% +26%
GOODIES FOR GENIUS US 2,610 96% demeter 29% +26%
Fast 'N Fresh™ US 1,209 87% chanel 22% +26%
Semme-eu CN 9,538 30% semme 82% +25%
BE REBELLION USA IN 4,688 60% tupperware 35% +25%
Dealz&Stealz4You US 842 60% pilot 21% +25%
Auth-Brand® US 1,566 49% ravensburger 33% +25%
Beauty Savings US 1,365 99% revlon 51% +25%
Glamstore US GB 1,123 88% armaf 17% +25%
BEAUTY PLUS US 901 98% revlon 50% +24%
Maple Prime US 4,693 98% versace 17% +24%
OVEEO US 2,823 47% dove 17% +24%
LaaVoo CN 1,629 100% laavoo 100% +24%
Skyline Market Solutions US 2,689 43% e.l.f. 27% +23%
Luxury Health and Beauty US 879 94% moira 45% +23%
Game Gal US 1,306 94% sally hansen 27% +23%
Elandy Shop CN 857 50% elandy 54% +22%
YoneLay US 796 98% ardell 60% +22%
California Distribution Inc US 3,267 75% covergirl 18% +22%
Alucy CN 14,923 37% hurrise 83% +21%
AR FIRST AID BG 4,983 55% playmobil 37% +21%
KATZ BEAUTY CENTRAL LLC US 795 91% mac 30% +21%
Ftrade CN 1,368 98% glamermaid 98% +21%
OneStopShopping222 US 1,074 63% botanical beauty 64% +20%
Sinbuy-EU CN 12,303 19% filfeel 100% +19%
US-WCGXKO CN 1,897 75% wcgxko 100% +18%
SWEETSHION CN 1,855 100% sweetshion 100% +17%
YSA_Distributors US 1,001 56% covergirl 25% +17%
Bamfive-a CN 10,664 40% sonew 100% +11%
Bell Street Wear US 1,809 95% demeter 29% +11%
Franklin General Store US 16,448 84% hair u wear 21% +9%
USA7 DEALS! US 1,518 44% revlon 22% -0%
Lurella Makeup US 909 71% lurella 81% -0%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.

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