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Fast Rising Sellers - Beauty & Personal Care

May 20, 2025

A momentum-based seller growth analysis for the Beauty & Personal Care category on Amazon.com. This report features top sellers with at least 100 listings and annual reviews, ranked by 30-day review velocity. It includes seller name, country, listing count, share of category listings, primary brand focus, brand concentration, and review-based growth signal.

Seller Name Country Listings Category % Primary Brand Brand % Growth (30d/90d)
Xiahium Brand Shop 97484016 CN 17,878 92% xiahium 87% +75%
Naisuu US 1,110,951 72% victoria's secret 23% +61%
WeBuyDirect US 1,171 67% revlon 24% +58%
closeoutsp US 1,305 56% disguise 30% +58%
BEAUTYAXIS US 4,268 96% bobbi boss 26% +57%
Grand Parfums II US 3,074 81% grand parfums 77% +50%
GJTIM CN 1,714 56% gjtim 100% +50%
Big Boy Beauty Supplies US 1,149 100% goomee 36% +49%
Kasa Style US 1,057 76% revlon 16% +48%
Vestles CN 8,042 100% lurrose 100% +47%
TENBAO CN 2,075 62% levlo 100% +46%
★★★★★Fujiuia Deals Jewelry CN 18,567 62% fujiuia 77% +46%
DealonUS BG 4,972 63% playmobil 36% +45%
FourSeasonsBeauty US 914 98% versace 38% +45%
BlueDog Marketplace US 127,516 56% zara 23% +44%
Ftrade CN 1,368 98% glamermaid 98% +44%
MBX Corp US 912 99% i dew care 41% +44%
Wilco Trading US 945 29% fun express 69% +42%
ElS Fragrances US 7,589 88% versace 50% +42%
Qwik Goods US 812 52% goody 30% +42%
The'House Shop' US 1,167 28% rada 27% +41%
Cary's Store, LLC US 77,220 91% covergirl 21% +41%
BeautyEncounter US 1,753 97% versace 22% +41%
LUZEN DIRECT CN 1,458 29% luzen 100% +40%
SuperStar1 US 836 74% maybelline 27% +40%
Elandy Shop CN 857 49% elandy 55% +40%
Diya Mall US 1,559 51% kiss 30% +40%
OVEEO US 2,608 46% dove 18% +40%
EB-Beauty US 6,594 98% outre 35% +39%
KATZ BEAUTY CENTRAL LLC US 819 90% mac 35% +39%
Beauty Savings US 1,372 98% revlon 51% +39%
Villa Fragante US 803 96% lattafa 30% +39%
GifteXpress US 1,768 97% armaf 15% +39%
BE REBELLION USA IN 1,490 62% tupperware 33% +38%
Seizee US 1,172 29% wincraft 22% +38%
YOOLIFE Living CN 878 54% yoolife 100% +38%
Sanida Beauty Supply US 2,491 97% orly 24% +38%
StyleRule US 6,154 95% pupa milano 19% +38%
lasenersm CN 7,890 22% lasenersm 100% +38%
Ralphie Stores LLC US 2,704 46% nike 26% +38%
HZGZOO CN 2,043 41% bdpwss 100% +38%
Hair Style 21 US 7,065 99% outre 33% +37%
Pathway Products LLC US 1,841 59% nature's bounty 31% +37%
Accessories 123 US 3,033 47% motique accessories 66% +37%
ASTROLE CN 852 55% astrqle 33% +37%
perfumesandrea US 2,683 96% lattafa 14% +37%
LovelySkin Inc US 831 99% jane iredale 40% +37%
Sunny Beauty CN 1,572 100% sunny hair 84% +36%
perastore US 919 96% ca perfume 57% +36%
Your Beauty Bank US 845 96% fenty beauty 18% +36%
nailsupplystore US 1,717 98% wave gel 49% +36%
GOODIES FOR GENIUS US 2,812 96% demeter 28% +36%
SUNDANCE Beauty US 4,564 84% kiss 28% +35%
SALLY♥BEAUTY US 810 98% ion 44% +35%
S-beauty US 5,497 99% sensationnel 38% +35%
Yes Cart Inc US 3,117 47% dove 21% +35%
The PerfumeMall US 987 98% versace 34% +35%
Bell Street Wear US 50,085 67% augusta sportswear 64% +35%
beetles Gel Polish US 2,020 100% beetles gel polish 100% +35%
PerfumeStudio US 1,225 45% perfume studio 72% +35%
Homes Haven US 826 48% dr teal's 25% +35%
A1 Great Deals US 945 97% sally hansen 39% +35%
Podget Ventures US 1,302 71% chanel 29% +35%
Myreliablemart US 8,009 87% cantu 21% +34%
SellLogic US 6,587 66% blistex 16% +34%
BSD Fragrances US 1,521 42% hanky panky 17% +34%
Wisermerchant US 19,241 55% cantu 12% +34%
AKOAK CN 3,484 34% akoak 83% +34%
Fragrances & Cosmetics US 1,069 98% lattafa 29% +33%
Pedu US 18,439 17% shimano 17% +33%
btyWEST US 3,251 97% lechat 22% +33%
Moresoo US CN 2,143 100% moresoo 100% +33%
Boddigan US 2,059 56% nike 22% +33%
Runature CN 1,964 100% runature 100% +33%
Amazing Pride US 1,749 49% adore 15% +33%
Front Row Group US 1,552 65% morphe 19% +33%
BuyWigAndHair US 20,127 94% sensationnel 26% +33%
OTCRx4u US 15,654 49% aura cacia 35% +33%
HAVE A GREAT DAY! US 4,503 46% botanical beauty 61% +33%
PeBeauty CA 1,859 99% makartt 100% +33%
VerSure US 10,464 46% oxo 16% +33%
Teensery CN 2,992 27% teensery 100% +33%
BAGSMART DIRECT CN 980 51% bagsmart 100% +33%
SBT Supply US 955 97% manic panic 24% +32%
Joes Beauty US 1,997 99% sensationnel 57% +32%
Kitsch LLC US 1,107 78% kitsch 100% +32%
The Final Touch LLC US 7,816 45% maybelline 22% +32%
Pick-A-Fragrance US 5,295 87% bath & body works 76% +32%
GAOY Store CN 2,893 100% gaoy 100% +32%
FRONT ROW US 1,257 62% xymogen 21% +32%
Maple Prime US 4,080 98% versace 18% +32%
Witz. US 1,486 51% torani 19% +32%
Dependon CN 813 21% tucnoeu 100% +32%
Glamstore US GB 868 86% armaf 16% +32%
Cloud-Kart Inc. US 5,884 53% crayola 19% +32%
Carbon Beauty US 991 94% ilia 23% +32%
Vitabox US 6,619 67% revlon 20% +31%
E-Health & Beauty US 1,701 50% kiss 31% +31%
Main Rx Farmacia Inc US 880 92% lattafa 35% +31%
Fast 'N Fresh™ US 1,093 83% chanel 22% +31%
rigle US 840 97% ardell 18% +31%
MELODYSUSIE Direct US 2,886 100% melodysusie 100% +31%
G.S. Sales15 US 1,569 59% revlon 37% +31%
ienjoybeauty US 2,580 93% salerm 23% +31%
Mommy Dezarn's Miscellaneous US 2,453 96% generic 28% +31%
PerfumesWorld US 1,488 97% perry ellis 14% +31%
THINGTHANK US 1,340 67% bath & body works 57% +31%
G2TUP-US CN 1,224 36% g2tup 100% +31%
Intense Oud US 782 93% lattafa 20% +30%
eCosmetics Official US 3,087 84% sanctuary 20% +30%
Full Shine Hair CN 1,768 100% full shine 87% +30%
Beauticom US 3,519 91% pana 67% +30%
Bamfive-a CN 10,664 41% sonew 100% +30%
Buyersdirect11 US 8,820 41% dove 22% +30%
SAVI BEAUTY CN 2,154 100% saviland 100% +30%
Ideal nails CN 1,139 100% modelones 100% +30%
Saviland CN 854 99% saviland 100% +30%
Wiki Deals US 1,211 43% energizer 16% +30%
Krishna DAAS US 2,424 62% fruit of the earth 23% +30%
MaxWigs Store US 14,823 89% hair u wear 23% +30%
AR FIRST AID BG 4,186 62% playmobil 43% +30%
Eclectic Lady, Inc US 3,939 59% eclectic lady 100% +30%
LMS Wholesale US 9,776 58% conair 25% +29%
salmue CN 13,616 22% zjchao 96% +29%
Vita Place US 1,206 54% kiss 24% +29%
Perfumes & Beauty Supply US 1,074 99% carolina herrera 13% +29%
Philadelphia Trading Company US 901 52% nature's bounty 26% +29%
Beauty N Magic US 7,528 76% revlon 18% +29%
Alucy CN 14,923 37% hurrise 82% +29%
FitSand CN 2,033 33% fitsand 83% +29%
Beaute Shoppe US 1,857 38% newray 31% +28%
IVY Beauty US 1,617 87% red by kiss 38% +28%
I Buy Direct US 27,950 53% aura cacia 28% +28%
overstockdrugstore US 8,157 32% betty crocker 18% +28%
Cosmetic Solutions - 1,479 97% difeel 43% +28%
US-WCGXKO CN 1,897 75% wcgxko 100% +28%
Mega Fountain US 1,082 85% bath & body works 71% +28%
Perfume Harmony US 1,062,637 83% lattafa 22% +28%
Topline Pro LLC US 8,173 63% spice magic the taste of magic 18% +28%
FGP US 903 95% g.b.s 76% +28%
Pharmapacks_ US 19,786 53% dove 16% +28%
Auth-Brand® US 1,705 52% ravensburger 33% +27%
MediaMarkt Store GB 1,027,879 31% nike 19% +27%
Monkfish India IN 1,065 72% mamaearth 33% +27%
Beauty Supply 4less US 1,144 99% m hair designs 61% +27%
Color Beauty US 3,095 96% mane concept 30% +27%
Unique Gifts US 908 96% covergirl 24% +27%
Style_Collection US 9,593 92% bigen 14% +27%
Maya Beauty US 1,501 84% annie 31% +26%
Genesis Love US 948 95% mia secret 55% +26%
R.K. FRAGRANCES, INC. US 782 98% lattafa 22% +26%
RK EXPRESS US 843 100% chapstick 40% +26%
LSFC BG 1,668 83% nivea 27% +26%
-Supreme Sales- US 1,083 66% garnier 16% +26%
BEAUTY PLUS US 896 99% revlon 52% +26%
PiNE TREE HOUSE US 1,574 55% bath & body works 57% +25%
eBEAUTY WAREHOUSE US 999 93% studio limited 39% +25%
Fragrances4ever US 850 98% lattafa 27% +25%
ericotry CN 787 52% ericotry 76% +25%
MoBetterDeals US 163,618 95% mobetter fragrance oils 98% +25%
Hayley's Haven US 1,708 58% bath & body works 75% +24%
Shaver Outlet, Inc. US 950 95% remington 38% +24%
mollensiuer CN 2,660 34% mollensiuer 100% +24%
The Candy/Cosmetic Depot - 1,051,811 88% revlon 24% +24%
T Innovation·HX CN 42,487 55% beavorty 100% +24%
LaaVoo CN 1,629 100% laavoo 100% +24%
HBA Prime Group US 1,042 59% nature's bounty 25% +24%
Hypnotic US 784 64% paul mitchell 50% +24%
NAFURNO US CN 6,262 32% dioche 70% +24%
Skyline Market Solutions US 2,317 42% e.l.f. 26% +23%
BoxBeauty US 28,001 91% dream world 24% +23%
Closeouts For Less US 930 30% sally hansen 34% +23%
S,Shop US 3,952 98% yper 29% +23%
Kodys Mercantile US 819 59% bath & body works 90% +23%
Accompany JY CN 53,154 35% healeved 91% +23%
Rotekt CN 11,783 41% brrnoo 67% +23%
Franklin General Store US 16,448 85% hair u wear 22% +22%
Vertigo eu CN 10,738 47% dioche 75% +22%
fresh-store IE 966 58% mavala 22% +22%
HHG INC US 861 56% revlon 45% +22%
CLUB DIVA BEAUTY US 2,761 78% bath & body works 36% +22%
Auctilliance CA 1,312 95% radiant colors 32% +22%
California Distribution Inc US 2,702 76% covergirl 18% +22%
YoneLay US 796 98% ardell 61% +22%
Beauty-Ways US 1,035 95% waxness 41% +21%
Ozroad US 26,080 92% bath & body works 31% +21%
OneStopShopping222 US 1,074 63% botanical beauty 64% +20%
YSA_Distributors US 972 58% covergirl 25% +20%
Semme-eu CN 9,538 30% semme 81% +19%
Game Gal US 1,306 95% sally hansen 28% +19%
Beauty Paragon Canada CA 2,441 95% orly 53% +18%
Sinbuy-EU CN 12,303 39% filfeel 100% +18%
MyBestBuyDeals IN 5,816 37% patanjali 22% +17%
Rumo Depot US 2,118 88% versace 23% +16%
SWEETSHION CN 1,855 76% sweetshion 99% +6%
USA7 DEALS! US 1,518 44% revlon 22% -0%
Lurella Makeup US 909 71% lurella 81% -0%
Categories

Appliances

Automotive

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Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

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Industrial & Scientific

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At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.

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