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Category Brand Performance - Appliances

May 20, 2025

A brand-level performance analysis for the Appliances category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
GE	60	$213.54	$183,474	41.2%
LG	119	$155.80	$77,914	17.5%
Frigidaire	461	$66.92	$38,892	8.7%
SAMSUNG	291	$97.74	$33,484	7.5%
Profile	1	$519.00	$19,962	4.5%
Broan-NuTone	105	$229.09	$11,902	2.7%
Whirlpool	399	$44.08	$8,995	2.0%
Bosch	83	$56.41	$8,316	1.9%
Westland	6	$265.19	$5,635	1.3%
Kenmore	5	$78.16	$3,960	0.9%
Aprilaire	12	$36.29	$3,348	0.8%
ERP	58	$31.20	$3,154	0.7%
Samsung	77	$55.95	$2,812	0.6%
Deflecto	29	$15.83	$2,067	0.5%
Fisher & Paykel	4	$261.21	$1,731	0.4%
Enagic	1	$108.99	$1,677	0.4%
FANTECH	2	$242.28	$1,615	0.4%
De'Longhi	10	$21.92	$1,535	0.3%
Vornado	2	$12.99	$1,449	0.3%
Dometic	9	$340.03	$1,435	0.3%
BestAir	49	$20.69	$1,354	0.3%
	24	$31.92	$1,315	0.3%
Whynter	16	$476.91	$1,234	0.3%
Danby	2	$318.57	$1,225	0.3%
Igloo	2	$92.49	$1,221	0.3%
AIRCARE	5	$22.36	$1,186	0.3%
SPICIXE	1	$30.00	$1,154	0.3%
Cuno	2	$160.00	$1,108	0.2%
Protec	2	$6.49	$1,055	0.2%
Homenjoy	1	$26.99	$1,038	0.2%
Essick Air	3	$26.38	$996	0.2%
Electrolux	71	$47.28	$990	0.2%
Manitowoc	59	$182.89	$958	0.2%
Miele	1	$81.34	$939	0.2%
Dundas Jafine	44	$15.89	$898	0.2%
Honeywell	42	$109.59	$839	0.2%
Fluke	1	$430.55	$828	0.2%
Camp Chef	1	$37.99	$731	0.2%
Bryant Electric	3	$27.70	$696	0.2%
Iceman	1	$79.49	$611	0.1%
Hoshizaki	26	$1,172.23	$548	0.1%
Supco	76	$37.92	$463	0.1%
Finish	1	$16.99	$457	0.1%
Mintu	9	$53.66	$418	0.1%
TYMXGHF	1	$51.98	$400	0.1%
Lambro	51	$17.91	$391	0.1%
LG Electronics	9	$18.45	$374	0.1%
Midea	8	$1,196.46	$351	0.1%
NORCOLD INC	64	$237.94	$342	0.1%
ShopJimmy	1	$88.13	$339	0.1%
Carrier	11	$325.63	$329	0.1%
Honeywell Home	2	$39.06	$322	0.1%
Builder's Best	12	$23.48	$310	0.1%
WABCO	1	$79.39	$305	0.1%
Scotsman	36	$704.58	$283	0.1%
HDX	3	$71.25	$273	0.1%
Eastman	12	$18.54	$247	0.1%
Leviton	9	$8.96	$246	0.1%
Pitco	49	$114.15	$242	0.1%
Robertshaw	40	$75.15	$224	0.1%
Nutone	3	$24.12	$223	0.1%

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Category Brand Performance - Appliances

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