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Category Brand Performance - Appliances

April 12, 2025

A brand-level performance analysis for the Appliances category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
GE	107	$224.22	$178,650	35.6%
SAMSUNG	579	$100.47	$103,311	20.6%
LG	159	$216.82	$65,960	13.1%
Broan-NuTone	163	$189.10	$23,452	4.7%
Profile	1	$519.00	$15,969	3.2%
Frigidaire	582	$69.69	$13,432	2.7%
Whirlpool	617	$47.99	$11,068	2.2%
Whynter	33	$469.25	$8,484	1.7%
Bosch	152	$59.74	$8,369	1.7%
Aprilaire	12	$29.09	$7,939	1.6%
Kenmore	8	$73.13	$4,671	0.9%
Danby	35	$671.97	$3,252	0.6%
Honeywell	45	$117.50	$2,939	0.6%
ERP	79	$31.59	$2,927	0.6%
AIRCARE	8	$21.96	$2,851	0.6%
Westland	9	$407.10	$2,678	0.5%
Homenjoy	1	$59.99	$2,307	0.5%
Holikme	1	$29.95	$2,304	0.5%
BestAir	50	$21.28	$2,219	0.4%
Vornado	2	$12.99	$1,998	0.4%
De'Longhi	12	$19.96	$1,713	0.3%
SPT	61	$320.14	$1,671	0.3%
Deflecto	26	$17.20	$1,481	0.3%
ARCTIC CHEF	1	$365.00	$1,404	0.3%
Enagic	1	$120.00	$1,385	0.3%
Protec	3	$7.09	$1,370	0.3%
	35	$187.38	$1,341	0.3%
Electrolux	99	$49.08	$1,324	0.3%
Aqua-Pure	4	$162.00	$1,310	0.3%
Easton	3	$299.99	$1,154	0.2%
SPICIXE	1	$28.49	$1,096	0.2%
Thermador	2	$77.68	$1,031	0.2%
FANTECH	2	$262.08	$960	0.2%
Miele	1	$79.68	$919	0.2%
Dundas Jafine	44	$15.48	$870	0.2%
Ice-O-Matic	34	$473.24	$869	0.2%
Fluke	1	$431.70	$830	0.2%
Manitowoc	63	$229.00	$822	0.2%
Essick Air	2	$29.74	$632	0.1%
Igloo	2	$87.49	$615	0.1%
Mintu	55	$63.66	$613	0.1%
JOBABA	1	$29.99	$577	0.1%
TYMXGHF	1	$47.98	$554	0.1%
RPS PRODUCTS	8	$16.43	$516	0.1%
Carrier	11	$286.68	$514	0.1%
LG Electronics	10	$19.74	$511	0.1%
Bryant Electric	5	$25.44	$508	0.1%
Le Creuset	8	$23.76	$495	0.1%
Jenn-Air	1	$254.95	$490	0.1%
Midea	7	$942.00	$466	0.1%
Camp Chef	1	$37.99	$438	0.1%
Supco	74	$33.13	$408	0.1%
Lambro	57	$17.66	$387	0.1%
True	18	$69.96	$385	0.1%
ShopJimmy	1	$88.13	$339	0.1%
Kenmore Elite	2	$35.00	$308	0.1%
OXO	1	$19.97	$307	0.1%
Eastman	12	$19.16	$303	0.1%
Builder's Best	15	$21.82	$287	0.1%
Ilsa	1	$22.96	$265	0.1%
Scotsman	41	$886.67	$261	0.1%
NORCOLD INC	61	$241.06	$255	0.1%

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Category Brand Performance - Appliances

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