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Category Brand Performance - Appliances

June 14, 2025

A brand-level performance analysis for the Appliances category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
GE 48 $297.71 $181,495 36.5%
Samsung 306 $84.78 $76,347 15.4%
LG 127 $107.13 $67,864 13.6%
Frigidaire 446 $66.56 $39,352 7.9%
SAMSUNG 54 $112.92 $25,187 5.1%
Profile 1 $519.00 $19,962 4.0%
Bosch 91 $56.83 $9,230 1.9%
Whirlpool 397 $43.42 $9,134 1.8%
Broan-NuTone 78 $254.29 $7,274 1.5%
Westland 6 $265.38 $5,635 1.1%
Kenmore 6 $68.60 $4,729 1.0%
Electrolux 72 $47.55 $3,812 0.8%
Aprilaire 13 $34.42 $3,573 0.7%
ERP 60 $31.55 $2,506 0.5%
Deflecto 27 $16.29 $1,968 0.4%
Fisher & Paykel 2 $452.26 $1,731 0.3%
Enagic 1 $105.00 $1,615 0.3%
Whynter 19 $453.32 $1,613 0.3%
De'Longhi 7 $18.01 $1,596 0.3%
Dometic 10 $403.86 $1,435 0.3%
Igloo 1 $89.99 $1,384 0.3%
Danby 2 $318.57 $1,225 0.2%
Aqua-Pure 3 $237.89 $1,158 0.2%
Cuno 1 $72.00 $1,108 0.2%
SPICIXE 1 $28.00 $1,077 0.2%
AIRCARE 6 $21.32 $1,076 0.2%
Homenjoy 1 $26.99 $1,038 0.2%
Midea 7 $1,220.90 $1,006 0.2%
Iceman 1 $86.89 $1,003 0.2%
Miele 1 $81.34 $939 0.2%
Dundas Jafine 41 $16.23 $928 0.2%
Manitowoc 53 $188.51 $916 0.2%
Camp Chef 1 $32.58 $877 0.2%
Fluke 1 $429.55 $826 0.2%
FANTECH 2 $247.99 $808 0.2%
Vornado 2 $12.71 $740 0.1%
BestAir 45 $19.95 $740 0.1%
Essick Air 3 $25.78 $739 0.1%
Mintu 18 $60.85 $635 0.1%
Finish 1 $15.47 $595 0.1%
TYMXGHF 1 $50.98 $588 0.1%
Bryant Electric 3 $24.09 $571 0.1%
Hoshizaki 24 $967.62 $548 0.1%
Honeywell 42 $109.14 $535 0.1%
Scotsman 37 $747.75 $496 0.1%
LG Electronics 9 $19.14 $451 0.1%
Honeywell Home 2 $39.06 $430 0.1%
Lambro 51 $17.21 $420 0.1%
Hessaire 2 $36.16 $416 0.1%
Supco 81 $39.03 $363 0.1%
Builder's Best 12 $23.89 $351 0.1%
Carrier 11 $335.11 $343 0.1%
ShopJimmy 1 $88.13 $339 0.1%
Eastman 12 $17.46 $309 0.1%
WABCO 1 $78.56 $302 0.1%
HDX 3 $73.42 $285 0.1%
20 $33.38 $254 0.1%
Broan 72 $55.20 $252 0.1%

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Axle®IT

At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.