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Category Brand Performance - Pet Supplies

June 14, 2025

A brand-level performance analysis for the Pet Supplies category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
Purina Pro Plan 33 $59.43 $378,858 9.5%
Blue Buffalo 73 $31.86 $246,142 6.2%
Fancy Feast 43 $22.75 $227,750 5.7%
Purina ONE 44 $32.01 $221,968 5.6%
Hill's Science Diet 18 $49.70 $179,893 4.5%
Friskies 45 $22.02 $157,647 4.0%
PetSafe 68 $127.51 $155,306 3.9%
Seresto 3 $59.44 $114,850 2.9%
Greenies 20 $25.30 $98,585 2.5%
Royal Canin 13 $57.25 $70,880 1.8%
Advantage 12 $46.09 $60,830 1.5%
IAMS 8 $33.09 $53,444 1.3%
Kaytee 212 $16.57 $50,867 1.3%
Tidy Cats 16 $26.48 $49,048 1.2%
Durvet 77 $25.21 $43,624 1.1%
Jugbow 2 $40.99 $43,067 1.1%
Milk-Bone 17 $19.96 $36,366 0.9%
Temptations 9 $15.87 $36,170 0.9%
Good'n'Fun 1 $133.90 $36,050 0.9%
Purina 2 $50.10 $36,000 0.9%
Chuckit! 69 $17.80 $32,341 0.8%
Beneful 7 $24.11 $32,040 0.8%
Hartz 20 $15.55 $31,333 0.8%
Virbac 19 $24.80 $31,022 0.8%
Litter Genie 5 $21.31 $29,802 0.8%
K9 Advantix 6 $48.71 $29,799 0.7%
Odorcide 9 $18.83 $28,506 0.7%
ANGRY ORANGE 2 $18.46 $27,286 0.7%
API 94 $21.16 $26,843 0.7%
Nylabone 156 $14.66 $25,334 0.6%
Taste of the Wild 24 $40.04 $23,659 0.6%
Farnam 59 $25.50 $23,485 0.6%
Good 'n' Fun 4 $39.76 $22,210 0.6%
Seachem 154 $17.99 $21,517 0.5%
Fluval 72 $38.09 $20,821 0.5%
Zuke's 14 $15.35 $19,089 0.5%
Dr. Marty 15 $54.09 $18,686 0.5%
BLUE WILDERNESS 5 $31.07 $18,510 0.5%
POOPH 2 $59.23 $18,438 0.5%
Vetericyn 24 $23.74 $17,315 0.4%
Natural Balance 20 $33.33 $17,311 0.4%
Fresh Step 5 $17.99 $17,014 0.4%
Nutro 7 $56.70 $16,975 0.4%
Nutro Core Dry Dog 6 $41.82 $16,337 0.4%
SportDOG 11 $174.32 $15,755 0.4%
Iams Dry Cat Food 1 $39.98 $15,377 0.4%
ACANA 13 $60.03 $15,302 0.4%
Stewart 7 $19.93 $14,808 0.4%
Zoo Med 323 $15.69 $14,623 0.4%
Garmin 9 $327.60 $14,609 0.4%
Merrick 25 $42.48 $14,025 0.4%
Cadet 45 $25.10 $13,832 0.3%
KONG 78 $19.01 $13,757 0.3%
Pup-Peroni 13 $17.35 $13,717 0.3%
DIAMOND NATURALS 9 $34.76 $13,521 0.3%
oneisall 1 $34.99 $13,458 0.3%
Purina Cat Chow 7 $35.29 $13,051 0.3%
Nutri Bites 4 $25.85 $12,738 0.3%
Purina Friskies 2 $28.98 $11,672 0.3%
Hikari 100 $20.85 $11,659 0.3%
CANIDAE 12 $48.54 $11,052 0.3%
NutriSource 35 $36.33 $10,661 0.3%
Panacur 5 $20.06 $10,393 0.3%
Vet's Best 5 $10.31 $10,086 0.3%
Sheba Wet Food 4 $14.80 $9,906 0.2%
Advantus 4 $45.32 $9,701 0.2%
Fromm 22 $29.79 $9,423 0.2%
Aqueon 91 $28.07 $9,403 0.2%
HomeoPet 13 $17.95 $9,116 0.2%
Adams 20 $16.22 $9,041 0.2%
ORIJEN 12 $28.22 $9,007 0.2%
LOPSIC 1 $22.99 $8,842 0.2%
Sheba 5 $22.33 $8,731 0.2%
Meow Mix 6 $15.26 $8,658 0.2%
Glad 1 $22.25 $8,558 0.2%
Purina Tidy Cats 4 $27.53 $8,554 0.2%
Merial 3 $99.88 $8,475 0.2%
VETIQ 7 $21.09 $8,277 0.2%
Stella & Chewy's 6 $45.63 $8,244 0.2%
Pedigree 7 $31.56 $8,195 0.2%
76 $34.27 $8,157 0.2%
Buddy Biscuits 6 $7.72 $8,111 0.2%
Zymox 1 $22.49 $7,785 0.2%
Greenies Pill Pockets 3 $8.11 $7,677 0.2%
Purina Busy 3 $10.25 $7,656 0.2%
Higgins 61 $30.07 $7,612 0.2%
Whimzees 7 $24.88 $7,496 0.2%
SAFE-GUARD 6 $40.55 $7,329 0.2%
Arm & Hammer 27 $15.93 $7,269 0.2%
Benebone 8 $14.89 $7,024 0.2%
Veterinary Formula 1 $8.50 $6,538 0.2%
Rachael Ray Nutrish 2 $23.54 $6,338 0.2%
SureFeed 6 $43.35 $6,315 0.2%
Greenies Feline 3 $7.31 $6,120 0.2%
Gamma2 7 $28.94 $5,935 0.1%
OptixCare 5 $18.68 $5,924 0.1%
HARRIS 1 $14.99 $5,765 0.1%
Multipet 100 $10.48 $5,709 0.1%
SHOOFLY 9 $55.77 $5,599 0.1%
Caledon Farms 5 $15.26 $5,533 0.1%
SmartBones 1 $14.38 $5,531 0.1%
Pyranha 14 $45.39 $5,509 0.1%
Andis 17 $37.21 $5,425 0.1%
N-Bone 6 $11.48 $5,297 0.1%
Jolly Pets 45 $18.10 $5,056 0.1%
Absorbine 4 $21.39 $4,990 0.1%
Comfort Zone 11 $21.26 $4,825 0.1%
Pretty Litter 1 $31.10 $4,785 0.1%
Purina Beggin' 11 $20.08 $4,768 0.1%
Nupro 5 $38.67 $4,715 0.1%
JONNY CAT 7 $16.64 $4,579 0.1%
Starmark 37 $14.35 $4,545 0.1%
Miracle Care 7 $13.37 $4,534 0.1%
Zilla 87 $18.65 $4,524 0.1%
SPOT 266 $10.41 $4,520 0.1%
Purina Fancy Feast 1 $12.96 $4,486 0.1%
Grannick's 12 $16.60 $4,351 0.1%
Carefresh 3 $18.41 $4,249 0.1%
Elanco 3 $35.51 $4,190 0.1%
PureBites 33 $18.83 $4,118 0.1%
Vitakraft 39 $11.93 $4,108 0.1%
Catit 16 $40.56 $4,043 0.1%
ARK NATURALS 12 $22.20 $4,028 0.1%
Nature Gnaws 2 $45.96 $4,000 0.1%
Weruva 2 $18.24 $3,996 0.1%
Perimeter Technologies 11 $77.29 $3,992 0.1%
Vet One 13 $21.21 $3,985 0.1%
Ahwhg 1 $19.99 $3,844 0.1%
Oral-Pro 1 $24.97 $3,842 0.1%
Harrison's Bird Foods 8 $26.72 $3,839 0.1%
Yeowww! 30 $11.09 $3,817 0.1%
Nutrish 1 $16.48 $3,803 0.1%
Bonide 3 $23.06 $3,767 0.1%
Sulfodene 3 $11.38 $3,717 0.1%
Eukanuba 2 $83.99 $3,692 0.1%
Four Paws 53 $18.83 $3,685 0.1%
Herm Sprenger 11 $47.40 $3,652 0.1%
Top Fin 18 $15.41 $3,547 0.1%
PH Prevue Hendryx 116 $74.32 $3,540 0.1%
Zesty Paws 4 $24.56 $3,535 0.1%
Dogtra 42 $223.43 $3,532 0.1%
Diamond Naturals 4 $39.49 $3,511 0.1%
Nature's Recipe 3 $29.65 $3,499 0.1%
9Lives 8 $17.17 $3,495 0.1%
Vetality 5 $15.19 $3,440 0.1%
Checkups 2 $24.50 $3,346 0.1%
Golden Rewards 11 $31.85 $3,316 0.1%
Savory Prime 60 $15.53 $3,306 0.1%
ZuPreem 8 $22.59 $3,246 0.1%
Minties 1 $16.87 $3,244 0.1%
Lixit 31 $13.73 $3,233 0.1%
Transpet 1 $83.99 $3,230 0.1%
VICTOR 4 $44.31 $3,201 0.1%
FURminator 5 $25.26 $3,191 0.1%
Tetra 7 $12.49 $3,154 0.1%
Waggin' Train 4 $33.82 $3,117 0.1%
Victoper 1 $26.98 $3,113 0.1%
FAFAFROG 1 $39.99 $3,076 0.1%
Rawz 9 $54.11 $2,975 0.1%
Fluker's 28 $10.27 $2,868 0.1%
Oster 22 $62.56 $2,865 0.1%
Bimectin 2 $36.57 $2,813 0.1%
NaturVet 5 $22.88 $2,810 0.1%
CEVA Animal Health 2 $24.81 $2,810 0.1%
Bil-Jac 11 $20.55 $2,806 0.1%
Purina Beyond 1 $24.16 $2,788 0.1%
New Age Pet 27 $150.15 $2,746 0.1%
Nature's Blend 2 $69.40 $2,669 0.1%
Wellness 7 $45.50 $2,647 0.1%
Resolve 5 $22.76 $2,627 0.1%
I AND LOVE AND YOU 8 $63.21 $2,616 0.1%
KIRKLAND 11 $43.22 $2,605 0.1%
Purina Litter 3 $21.71 $2,584 0.1%
Petmate 13 $20.93 $2,554 0.1%
LAFEBER'S 15 $17.73 $2,553 0.1%
Amazon Basics 1 $11.06 $2,552 0.1%
Probios 15 $25.52 $2,522 0.1%
Intervet 3 $17.16 $2,518 0.1%
Redbarn Pet Products 18 $28.95 $2,497 0.1%
COLE'S THE BETTER WILD BIRD FEED 6 $18.78 $2,476 0.1%
The Company of Animals 7 $15.92 $2,410 0.1%
YFCACT 4 $74.74 $2,403 0.1%
I-DROP 1 $20.64 $2,382 0.1%
Ultra Oil Skin & Coat Supplement 2 $40.17 $2,348 0.1%
Boyd Enterprises 18 $27.66 $2,348 0.1%
Marshall Pet Products 23 $23.08 $2,313 0.1%
Cashel 83 $33.80 $2,263 0.1%
Merck 3 $176.49 $2,222 0.1%
Giociv 1 $14.43 $2,220 0.1%
MidWest Homes for Pets 18 $31.62 $2,217 0.1%
Steve's Real Food 3 $67.12 $2,168 0.1%
Heiro 3 $140.96 $2,157 0.1%
SIMPLE GREEN 1 $13.97 $2,149 0.1%
Kentucky Performance Prod 3 $48.82 $2,104 0.1%
RoudyBush 7 $22.93 $2,088 0.1%
Parenda 1 $53.12 $2,043 0.1%
Van Ness 37 $16.11 $2,038 0.1%
ANIMED 20 $27.91 $2,012 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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