Marketplace Insights Hub

Track Market Movers. Benchmark Your Brand. Stay Ahead.

Category Brand Performance - Pet Supplies

April 12, 2025

A brand-level performance analysis for the Pet Supplies category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
Fancy Feast 39 $20.63 $252,096 8.8%
Purina Pro Plan 27 $54.55 $243,816 8.5%
PetSafe 56 $109.30 $169,173 5.9%
Friskies 38 $20.41 $164,578 5.8%
Blue Buffalo 59 $30.28 $88,083 3.1%
Greenies 24 $24.42 $81,298 2.8%
Royal Canin 11 $63.96 $68,762 2.4%
Milk-Bone 28 $20.72 $58,845 2.1%
Iams Dry Dog Food 5 $37.18 $57,280 2.0%
Jugbow 2 $43.49 $55,372 1.9%
Seresto 3 $47.98 $55,362 1.9%
Temptations 13 $18.34 $52,035 1.8%
Tidy Cats 13 $26.18 $45,846 1.6%
Purina ONE 10 $27.60 $41,557 1.5%
Hill's Science Diet 6 $43.35 $37,148 1.3%
Advantage 13 $37.76 $36,126 1.3%
Durvet 70 $22.22 $34,203 1.2%
Kaytee 121 $14.65 $29,214 1.0%
Litter Genie 4 $24.29 $27,737 1.0%
Hartz 34 $16.17 $27,427 1.0%
Virbac 15 $24.29 $27,038 0.9%
Nylabone 125 $15.97 $26,305 0.9%
Wisdom 1 $80.00 $24,615 0.9%
Purina 6 $36.48 $24,243 0.8%
SportDOG 11 $151.71 $18,439 0.6%
API 71 $21.93 $17,734 0.6%
Garmin 9 $313.02 $17,551 0.6%
Dr. Marty 16 $58.25 $17,509 0.6%
Beneful 8 $20.20 $17,454 0.6%
Fresh Step 8 $20.31 $17,365 0.6%
Seachem 126 $16.39 $17,163 0.6%
K9 Advantix 4 $52.48 $17,011 0.6%
Purina Friskies 1 $43.99 $16,919 0.6%
Chuckit! 52 $18.25 $16,306 0.6%
Fluval 49 $42.93 $16,027 0.6%
OraVet 1 $39.99 $15,381 0.5%
Purina Fancy Feast 4 $12.88 $15,232 0.5%
Good 'n' Fun 3 $18.97 $14,264 0.5%
Purina Cat Chow 7 $33.61 $14,118 0.5%
Pedigree 12 $25.46 $13,273 0.5%
Nutro Core Dry Dog 4 $34.48 $13,111 0.5%
Zoo Med 373 $15.26 $12,010 0.4%
Panacur 5 $19.91 $11,544 0.4%
Ahwhg 1 $29.99 $11,535 0.4%
Cadet 34 $25.70 $11,263 0.4%
Taste of the Wild 19 $40.55 $11,161 0.4%
Natural Balance 16 $35.83 $10,970 0.4%
DIAMOND NATURALS 8 $44.53 $10,931 0.4%
Eukanuba 3 $67.99 $10,845 0.4%
Hikari 106 $20.88 $10,442 0.4%
Nutro 10 $41.18 $10,192 0.4%
Nutri Bites 4 $24.72 $10,059 0.4%
Arm & Hammer 32 $15.30 $9,928 0.3%
Fromm 19 $38.65 $9,803 0.3%
ORIJEN 6 $44.46 $9,418 0.3%
Vetericyn 21 $23.27 $9,192 0.3%
Sheba Wet Food 2 $20.27 $9,140 0.3%
Buddy Biscuits 8 $16.22 $9,134 0.3%
Zuke's 11 $17.82 $8,853 0.3%
Stella & Chewy's 6 $50.26 $8,310 0.3%
NutriSource 23 $31.28 $8,201 0.3%
KONG 79 $18.89 $8,110 0.3%
Meow Mix 9 $16.79 $7,963 0.3%
LOPSIC 1 $22.99 $7,958 0.3%
Iams 3 $28.65 $7,911 0.3%
VETIQ 7 $20.75 $7,887 0.3%
SAFE-GUARD 2 $99.75 $7,673 0.3%
Elanco 4 $104.43 $7,668 0.3%
Merrick 9 $46.00 $7,652 0.3%
Aqueon 64 $29.18 $7,448 0.3%
Odorcide 7 $17.36 $7,419 0.3%
The Honest Kitchen 7 $55.00 $6,890 0.2%
Beggin' Strips 5 $15.02 $6,837 0.2%
Whimzees 4 $24.89 $6,825 0.2%
Andis 16 $24.21 $6,716 0.2%
Farnam 40 $19.91 $6,642 0.2%
HARRIS 1 $17.14 $6,592 0.2%
SureFeed 5 $47.96 $6,332 0.2%
Multipet 91 $10.01 $6,188 0.2%
Adams 17 $19.88 $6,113 0.2%
ACANA 5 $70.19 $6,007 0.2%
Starmark 28 $14.21 $5,765 0.2%
Reef Buster 1 $37.25 $5,731 0.2%
SmartBones 2 $15.89 $5,527 0.2%
70 $51.00 $5,494 0.2%
Tetra 8 $22.02 $5,466 0.2%
MidWest Homes for Pets 14 $31.64 $5,380 0.2%
Nutrish 1 $21.99 $5,075 0.2%
Pure Bundles 1 $32.50 $5,000 0.2%
Stewart 6 $14.61 $4,886 0.2%
SPOT 242 $10.20 $4,776 0.2%
Higgins 55 $27.90 $4,749 0.2%
Greenies Pill Pockets 2 $8.22 $4,690 0.2%
Four Paws 43 $18.03 $4,568 0.2%
HomeoPet 6 $17.99 $4,567 0.2%
Jolly Pets 40 $18.07 $4,566 0.2%
New Age Pet 32 $150.52 $4,537 0.2%
Pup-Peroni 11 $20.11 $4,485 0.2%
Oxbow 7 $14.86 $4,451 0.2%
LAFEBER'S 17 $19.59 $4,380 0.2%
Comfort Zone 8 $23.60 $4,363 0.2%
Kibbles 'n Bits 2 $27.97 $4,303 0.2%
Greenies Feline 1 $10.98 $4,223 0.1%
Benebone 3 $14.69 $4,020 0.1%
Hill's 2 $51.20 $3,938 0.1%
Harrison's Bird Foods 6 $37.02 $3,897 0.1%
Golden Rewards 12 $30.76 $3,765 0.1%
Pet Botanics 2 $18.33 $3,724 0.1%
PureBites 26 $22.24 $3,670 0.1%
Sulfodene 3 $11.38 $3,665 0.1%
Checkups 2 $29.97 $3,617 0.1%
Merial 2 $29.84 $3,579 0.1%
OptixCare 5 $18.29 $3,529 0.1%
Grannick's 10 $15.65 $3,495 0.1%
Pretty Litter 1 $29.99 $3,460 0.1%
Bil-Jac 12 $20.20 $3,459 0.1%
Herm Sprenger 7 $43.12 $3,399 0.1%
Hill's Pet Nutrition 1 $87.90 $3,381 0.1%
Ceva 5 $20.38 $3,373 0.1%
NUTRO ULTRA 1 $86.99 $3,346 0.1%
Sheba 5 $16.47 $3,330 0.1%
Veterinary Formula 1 $8.50 $3,269 0.1%
Transpet 1 $83.99 $3,230 0.1%
PH Prevue Hendryx 151 $66.64 $3,145 0.1%
Vitakraft 21 $11.18 $3,139 0.1%
Marshall Pet Products 20 $18.91 $3,121 0.1%
Dogtra 37 $210.25 $3,085 0.1%
LiveFresh 1 $39.99 $3,076 0.1%
Barkle 1 $39.90 $3,069 0.1%
Zesty Paws 2 $26.57 $3,056 0.1%
Pyranha 16 $42.54 $2,978 0.1%
Nupro 4 $35.55 $2,969 0.1%
NaturVet 5 $30.56 $2,917 0.1%
Catit 14 $33.02 $2,900 0.1%
Waggin' Train 1 $14.97 $2,879 0.1%
SureFlap 10 $75.57 $2,799 0.1%
Zilla 68 $18.50 $2,784 0.1%
Rachael Ray Nutrish 1 $23.54 $2,716 0.1%
ARK NATURALS 15 $16.64 $2,670 0.1%
Perimeter Technologies 9 $72.13 $2,668 0.1%
Oster 20 $60.23 $2,655 0.1%
Bimectin 1 $68.01 $2,616 0.1%
Zymox 1 $22.49 $2,595 0.1%
Fromm Family Foods 4 $63.17 $2,562 0.1%
KIRKLAND 21 $52.18 $2,485 0.1%
Savory Prime 57 $16.79 $2,463 0.1%
Yeowww! 10 $9.29 $2,447 0.1%
Redbarn Pet Products 16 $30.64 $2,270 0.1%
BLUE WILDERNESS 3 $24.85 $2,249 0.1%
FIAHNG 4 $26.53 $2,245 0.1%
FURminator 8 $25.96 $2,232 0.1%
Oral-Pro 1 $28.49 $2,192 0.1%
Steve's Real Food 3 $67.34 $2,176 0.1%
Van Ness 35 $14.01 $2,117 0.1%
Purina Busy 1 $18.17 $2,097 0.1%
Top Performance 71 $31.00 $2,085 0.1%
RoudyBush 5 $19.57 $2,078 0.1%
For-Bid 1 $18.00 $2,077 0.1%
VETRISCIENCE 1 $53.80 $2,069 0.1%
ZuPreem 9 $25.50 $2,066 0.1%
Parenda 1 $53.58 $2,061 0.1%
N-Bone 3 $13.65 $2,060 0.1%
Boyd Enterprises 18 $26.67 $2,060 0.1%
Purina Litter 2 $24.72 $2,044 0.1%
Fluker's 25 $8.72 $2,042 0.1%
Top Fin 14 $16.42 $2,040 0.1%
KENTUCKY PERFORMANCE PROD 2 $32.19 $1,994 0.1%
Amazon Basics 1 $12.83 $1,974 0.1%
Open Farm 8 $39.99 $1,968 0.1%
Supreme Petfoods 15 $14.22 $1,965 0.1%
ZippyPaws 121 $12.83 $1,960 0.1%
Generic 22 $27.29 $1,952 0.1%
Applaws 13 $31.10 $1,951 0.1%
Bissell 4 $11.71 $1,941 0.1%
HMone 1 $24.99 $1,922 0.1%
OxiClean 1 $4.98 $1,915 0.1%
Zignature 1 $82.99 $1,915 0.1%
Panacur C Canine Dewormer 1 $47.52 $1,828 0.1%
ProDen PlaqueOff 2 $41.57 $1,696 0.1%
Wellness 8 $37.20 $1,693 0.1%
Wonderbelly 1 $10.99 $1,691 0.1%
ANIMED 17 $27.92 $1,673 0.1%
Fussie Cat 4 $48.36 $1,671 0.1%
OUT! 4 $9.79 $1,636 0.1%
Petmate 6 $19.79 $1,630 0.1%
Fieldcrest Farms 15 $16.49 $1,629 0.1%
I AND LOVE AND YOU 8 $65.84 $1,612 0.1%
COLE'S THE BETTER WILD BIRD FEED 7 $19.35 $1,584 0.1%
Pork Chomps 5 $16.83 $1,544 0.1%
Probios 14 $20.22 $1,543 0.1%
Lixit 23 $15.47 $1,536 0.1%
Danner 12 $93.93 $1,482 0.1%
Diggin' Your Dog 1 $12.72 $1,468 0.1%
FLEXI 40 $21.66 $1,465 0.1%
Vet's Best 6 $10.79 $1,444 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

logo

Axle®IT

At Axle IT, our mission is to empower brands and resellers with data-driven insights and strategic tools that drive success in the competitive e-commerce marketplace. We help businesses protect and grow their brands on Amazon by providing actionable analytics, optimizing performance, and offering comprehensive solutions that turn marketplace challenges into opportunities for growth. Through innovation, intuitive dashboards, and advanced features, we strive to help our clients make informed decisions, maximize visibility, and stay ahead of the competition.

SOLUTIONS
For Brands
Market Insights
Shelf Strategy
Brand Protection
For Sellers
Data-Driven Actions
Keyword Search Strategy
Product Competitiveness
TOOLS
Axle Score
Axle Notice
Axle Alerts
Axle Tracker
Axle Searches
Axle Insights
COMPANY
About
Careers
F.A.Q.
RESOURCES
Free Analytics
Case Studies
Contact