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Category Brand Performance - Pet Supplies

May 20, 2025

A brand-level performance analysis for the Pet Supplies category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
Purina Pro Plan 26 $56.58 $303,482 8.1%
Fancy Feast 35 $20.99 $213,735 5.7%
Blue Buffalo 80 $28.33 $204,710 5.4%
Friskies 50 $22.53 $187,797 5.0%
Purina ONE 35 $32.10 $176,698 4.7%
PetSafe 69 $127.00 $157,588 4.2%
Seresto 3 $59.98 $138,415 3.7%
Hill's Science Diet 8 $57.17 $99,260 2.6%
Greenies 26 $22.62 $96,562 2.6%
Royal Canin 13 $55.65 $61,364 1.6%
Kaytee 218 $15.88 $60,387 1.6%
Temptations 13 $20.81 $44,913 1.2%
Jugbow 2 $40.99 $44,605 1.2%
Milk-Bone 31 $22.42 $43,459 1.2%
Virbac 22 $24.64 $43,358 1.2%
Durvet 81 $24.21 $42,403 1.1%
Advantage 14 $43.95 $41,147 1.1%
Beneful 9 $23.80 $40,863 1.1%
Iams Dry Dog Food 2 $46.98 $36,138 1.0%
Hartz 28 $16.14 $35,068 0.9%
Good 'n' Fun 6 $63.81 $33,418 0.9%
API 101 $20.83 $29,185 0.8%
ANGRY ORANGE 2 $18.46 $27,286 0.7%
Nylabone 173 $14.52 $26,366 0.7%
Litter Genie 4 $20.40 $25,957 0.7%
Fluval 78 $42.95 $25,505 0.7%
Chuckit! 66 $17.94 $25,154 0.7%
Purina 6 $36.71 $25,104 0.7%
Tidy Cats 15 $27.32 $23,327 0.6%
K9 Advantix 4 $51.84 $22,134 0.6%
Sheba 4 $17.05 $21,273 0.6%
Taste of the Wild 24 $39.91 $20,314 0.5%
Seachem 154 $18.58 $20,229 0.5%
Purina Cat Chow 7 $27.42 $20,004 0.5%
Iams Dry Cat Food 2 $36.98 $19,298 0.5%
POOPH 2 $59.23 $18,438 0.5%
Natural Balance 22 $35.51 $17,349 0.5%
Dr. Marty 16 $53.84 $16,950 0.5%
Nutro Core Dry Dog 6 $41.82 $16,417 0.4%
SportDOG 10 $162.58 $15,890 0.4%
Stella & Chewy's 7 $52.75 $15,882 0.4%
Farnam 63 $25.19 $15,777 0.4%
Vetericyn 24 $23.69 $15,592 0.4%
Stewart 7 $20.76 $15,530 0.4%
Nutro 10 $49.68 $15,491 0.4%
OraVet 1 $39.99 $15,381 0.4%
Zoo Med 373 $16.14 $15,376 0.4%
Pup-Peroni 12 $15.26 $14,021 0.4%
oneisall 1 $34.99 $13,458 0.4%
IAMS 3 $32.65 $13,453 0.4%
Garmin 9 $333.04 $13,263 0.4%
Cadet 46 $25.56 $12,916 0.3%
Zuke's 16 $16.81 $12,515 0.3%
Merrick 18 $44.81 $12,337 0.3%
Panacur 5 $20.27 $11,860 0.3%
Purina Busy 3 $10.24 $11,850 0.3%
HARRIS 1 $15.14 $11,646 0.3%
Greenies Pill Pockets 4 $8.56 $11,492 0.3%
Meow Mix 7 $15.80 $11,274 0.3%
Waggin' Train 3 $36.91 $10,805 0.3%
Nutri Bites 4 $24.04 $10,552 0.3%
The Honest Kitchen 10 $55.30 $10,479 0.3%
CANIDAE 11 $45.79 $10,252 0.3%
Vet's Best 7 $10.15 $10,027 0.3%
Aqueon 97 $31.06 $9,927 0.3%
Advantus 4 $47.31 $9,810 0.3%
Sheba Wet Food 4 $19.11 $9,742 0.3%
Arm & Hammer 31 $16.04 $9,660 0.3%
Chilino 1 $49.99 $9,613 0.3%
Whimzees 10 $41.44 $9,479 0.3%
hephboard 1 $29.95 $9,215 0.2%
ORIJEN 10 $30.07 $9,175 0.2%
Adams 19 $16.78 $9,149 0.2%
Hikari 102 $23.35 $8,863 0.2%
LOPSIC 1 $22.99 $8,842 0.2%
Pure Bundles 2 $23.38 $8,832 0.2%
KONG 80 $19.39 $8,588 0.2%
Glad 1 $22.25 $8,558 0.2%
Purina Tidy Cats 3 $22.05 $8,554 0.2%
Hill's 2 $64.95 $8,533 0.2%
ACANA 11 $63.50 $8,448 0.2%
Fromm 17 $29.16 $8,267 0.2%
VETIQ 8 $19.88 $8,146 0.2%
Pedigree 9 $26.96 $7,995 0.2%
Purina Fancy Feast 5 $23.35 $7,832 0.2%
Gamma2 5 $38.14 $7,586 0.2%
HomeoPet 11 $17.40 $7,482 0.2%
Odorcide 7 $17.36 $7,434 0.2%
AMERICAN KENNEL CLUB 1 $23.92 $7,360 0.2%
Starmark 41 $14.48 $7,161 0.2%
Oxbow 10 $15.48 $6,750 0.2%
DIAMOND NATURALS 8 $33.42 $6,695 0.2%
Andis 19 $25.20 $6,685 0.2%
Higgins 61 $30.27 $6,542 0.2%
Veterinary Formula 1 $8.50 $6,538 0.2%
Benebone 7 $15.25 $6,495 0.2%
Rachael Ray Nutrish 2 $23.54 $6,338 0.2%
Catit 25 $31.11 $6,309 0.2%
ARK NATURALS 20 $21.28 $6,243 0.2%
Multipet 109 $10.47 $6,042 0.2%
SureFeed 6 $41.65 $5,926 0.2%
BLUE WILDERNESS 4 $25.76 $5,861 0.2%
SAFE-GUARD 3 $72.47 $5,818 0.2%
SHOOFLY 8 $55.49 $5,699 0.2%
Purina Friskies 1 $29.48 $5,669 0.2%
Buddy Biscuits 7 $15.19 $5,649 0.2%
PureBites 40 $18.61 $5,594 0.1%
84 $41.39 $5,554 0.1%
SmartBones 1 $14.38 $5,531 0.1%
Greenies Feline 2 $8.23 $5,488 0.1%
Vitakraft 47 $10.51 $5,484 0.1%
OptixCare 5 $18.87 $5,401 0.1%
Pyranha 16 $41.90 $5,377 0.1%
N-Bone 7 $10.76 $5,343 0.1%
Zymox 1 $22.49 $5,190 0.1%
MidWest Homes for Pets 25 $31.07 $5,150 0.1%
Tetra 9 $19.55 $5,136 0.1%
SPOT 291 $10.44 $5,096 0.1%
Nutrish 1 $21.99 $5,075 0.1%
Harrison's Bird Foods 10 $26.95 $5,043 0.1%
Elanco 3 $34.47 $5,020 0.1%
Pretty Litter 1 $32.11 $4,940 0.1%
NutriSource 24 $27.92 $4,921 0.1%
Caledon Farms 5 $22.67 $4,919 0.1%
Zilla 97 $19.19 $4,911 0.1%
LAFEBER'S 18 $21.83 $4,741 0.1%
Eukanuba 3 $61.22 $4,709 0.1%
Absorbine 4 $21.42 $4,636 0.1%
DRONAR 1 $58.75 $4,519 0.1%
Jolly Pets 52 $17.17 $4,394 0.1%
Nupro 4 $41.81 $4,380 0.1%
Carefresh 4 $13.21 $4,312 0.1%
Musher's Secret 1 $15.99 $4,305 0.1%
Yeowww! 25 $11.67 $4,229 0.1%
Purina Beggin' 9 $19.45 $4,069 0.1%
Four Paws 59 $17.96 $4,059 0.1%
Comfort Zone 10 $19.54 $4,051 0.1%
9Lives 7 $18.07 $3,988 0.1%
Dogtra 50 $229.79 $3,984 0.1%
Fromm Family Foods 5 $63.45 $3,972 0.1%
Perimeter Technologies 11 $77.27 $3,967 0.1%
BLACK+DECKER 1 $12.88 $3,963 0.1%
FURminator 7 $27.88 $3,941 0.1%
Oral-Pro 1 $25.49 $3,922 0.1%
Minties 1 $16.87 $3,893 0.1%
Sulfodene 3 $11.38 $3,717 0.1%
LiveFresh 1 $31.83 $3,673 0.1%
Purina One 1 $31.58 $3,644 0.1%
Grannick's 10 $16.15 $3,633 0.1%
Golden Rewards 13 $29.06 $3,625 0.1%
Merial 2 $29.84 $3,579 0.1%
Checkups 2 $25.47 $3,571 0.1%
Nature's Recipe 4 $29.74 $3,556 0.1%
Bil-Jac 13 $21.28 $3,461 0.1%
Zesty Paws 3 $23.71 $3,407 0.1%
Weruva 2 $16.73 $3,297 0.1%
Pedigree Dry Food 1 $16.98 $3,265 0.1%
Rawz 12 $52.24 $3,264 0.1%
VICTOR 6 $34.95 $3,263 0.1%
Transpet 1 $83.99 $3,230 0.1%
PH Prevue Hendryx 150 $65.59 $3,185 0.1%
Top Fin 18 $15.47 $3,184 0.1%
Diamond Naturals 4 $39.49 $3,161 0.1%
Herm Sprenger 10 $48.75 $3,138 0.1%
VETRISCIENCE 3 $36.66 $3,042 0.1%
Fluker's 32 $9.76 $3,006 0.1%
CEVA Animal Health 3 $24.20 $2,979 0.1%
Probios 18 $24.89 $2,970 0.1%
Lixit 33 $15.44 $2,864 0.1%
Kentucky Performance Prod 4 $46.58 $2,849 0.1%
Vet One 12 $21.31 $2,814 0.1%
Fussie Cat 5 $41.91 $2,788 0.1%
Zignature 4 $43.90 $2,709 0.1%
DURVET 3 $27.39 $2,677 0.1%
Resolve 6 $22.80 $2,627 0.1%
World's Best Cat Litter 7 $27.98 $2,611 0.1%
Nature's Blend 2 $69.43 $2,590 0.1%
Sunseed 35 $12.98 $2,586 0.1%
Amazon Basics 1 $11.07 $2,555 0.1%
Savory Prime 63 $15.89 $2,539 0.1%
Wellness 6 $55.73 $2,522 0.1%
Intervet 3 $17.16 $2,518 0.1%
YFCACT 7 $57.64 $2,504 0.1%
Horsemen's Pride 19 $28.53 $2,415 0.1%
I AND LOVE AND YOU 9 $58.27 $2,413 0.1%
Bimectin 2 $31.07 $2,390 0.1%
I-DROP 1 $20.64 $2,382 0.1%
Vetality 4 $15.60 $2,341 0.1%
Oster 22 $56.89 $2,309 0.1%
SureFlap 14 $48.89 $2,301 0.1%
Boyd Enterprises 19 $27.64 $2,295 0.1%
Van Ness 44 $15.38 $2,291 0.1%
ANIMED 17 $28.78 $2,237 0.1%
Top Performance 93 $30.79 $2,177 0.1%
Steve's Real Food 3 $67.16 $2,169 0.1%
Merck 3 $176.49 $2,161 0.1%
SIMPLE GREEN 1 $13.97 $2,149 0.1%
Purina Litter 2 $24.49 $2,043 0.1%
Farmina Pet Foods 3 $34.15 $2,037 0.1%
Cashel 81 $37.32 $2,035 0.1%
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