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Category Brand Performance - Musical Instruments

June 14, 2025

A brand-level performance analysis for the Musical Instruments category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
Shure	146	$470.02	$82,929	10.3%
JBL	24	$591.45	$58,594	7.3%
Rode	80	$186.71	$44,593	5.5%
Bose	5	$929.00	$34,938	4.3%
DJI	3	$149.32	$29,797	3.7%
YAMAHA	99	$503.63	$28,552	3.5%
BOSS	130	$233.78	$25,465	3.2%
Fender	740	$276.13	$23,941	3.0%
Audio-Technica	111	$235.13	$20,846	2.6%
Zoom	55	$253.86	$20,371	2.5%
Pioneer DJ	43	$788.69	$19,563	2.4%
Yamaha	141	$464.08	$19,209	2.4%
Alesis	8	$280.60	$16,706	2.1%
D'Addario	278	$31.19	$15,075	1.9%
Logitech for Creators	3	$150.66	$15,074	1.9%
HyperX	5	$80.38	$13,152	1.6%
AlphaTheta	6	$1,184.00	$12,783	1.6%
Elgato	3	$156.66	$12,499	1.5%
PQRQP	1	$39.98	$12,302	1.5%
Roland	92	$590.56	$12,289	1.5%
Behringer	42	$328.70	$9,550	1.2%
Ernie Ball	170	$26.82	$8,727	1.1%
Tascam	17	$329.31	$8,602	1.1%
Focusrite	13	$429.93	$8,242	1.0%
Numark	7	$301.81	$7,490	0.9%
Sennheiser Pro Audio	40	$596.55	$7,317	0.9%
SENNHEISER	26	$372.48	$6,474	0.8%
Hercules	77	$97.00	$5,835	0.7%
MusicNomad	52	$20.91	$5,771	0.7%
Universal Audio	45	$883.16	$5,658	0.7%
Vandoren	152	$80.14	$5,600	0.7%
JIM DUNLOP	198	$48.39	$5,413	0.7%
SNARK	15	$23.34	$5,405	0.7%
MOTU	5	$540.57	$5,234	0.6%
Samson	87	$178.02	$4,835	0.6%
ARTURIA	32	$466.91	$4,807	0.6%
Ortofon	59	$186.75	$4,293	0.5%
Casio	25	$448.99	$4,242	0.5%
Elixir	17	$21.59	$3,844	0.5%
Mackie	72	$291.61	$3,775	0.5%
Pyle	11	$26.82	$3,629	0.4%
M-Audio	7	$124.05	$3,415	0.4%
Sony	18	$430.29	$3,304	0.4%
Audio Control	1	$85.00	$3,269	0.4%
PreSonus	37	$529.49	$3,208	0.4%
Evans	115	$51.91	$3,190	0.4%
Solid State Logic	4	$582.49	$3,000	0.4%
Radial Engineering	69	$279.44	$2,942	0.4%
Electro-Voice	60	$682.50	$2,879	0.4%
AudioControl	2	$92.00	$2,831	0.4%
MOYLEAF	1	$69.99	$2,692	0.3%
MXR	57	$128.13	$2,638	0.3%
Vic Firth	173	$23.61	$2,527	0.3%
Denon DJ	2	$1,749.00	$2,498	0.3%
Fishman	26	$258.82	$2,470	0.3%
Hohner	13	$712.52	$2,362	0.3%
Ibanez	171	$447.36	$2,309	0.3%
Strymon	22	$294.45	$2,281	0.3%
Manhasset	7	$28.34	$2,279	0.3%
Hercules DJ	8	$147.67	$2,239	0.3%
Planet Waves	109	$27.49	$2,229	0.3%
CHAUVET DJ	142	$313.64	$2,204	0.3%
Peterson	6	$248.01	$2,124	0.3%
Thomastik-Infeld	75	$80.24	$1,980	0.2%
Dunlop	84	$18.29	$1,911	0.2%
Gator	43	$146.43	$1,904	0.2%
Furman	11	$244.32	$1,882	0.2%
Jim Dunlop	136	$24.30	$1,850	0.2%
TC Electronic	9	$131.23	$1,830	0.2%
K&M	35	$62.13	$1,757	0.2%
Gibraltar	172	$74.01	$1,738	0.2%
RØDE Microphones	5	$225.29	$1,700	0.2%
MARTIN	83	$374.86	$1,660	0.2%
Latin Percussion	280	$165.98	$1,498	0.2%
Audient	9	$392.69	$1,451	0.2%
Korg	62	$381.50	$1,437	0.2%
Other	10	$19.02	$1,419	0.2%
ProMark	52	$22.88	$1,394	0.2%
Electro-Harmonix	113	$161.84	$1,376	0.2%
On-Stage	33	$40.80	$1,346	0.2%
ADAM Audio	9	$734.43	$1,346	0.2%
DigiTech	16	$220.57	$1,305	0.2%
Tama	98	$144.72	$1,267	0.2%
LR Baggs	21	$237.47	$1,248	0.2%
Remo	132	$38.95	$1,240	0.2%
adj	106	$265.69	$1,235	0.2%
Novation	14	$473.54	$1,231	0.2%
Mogami	49	$100.27	$1,218	0.2%
Pirastro	19	$74.95	$1,201	0.1%
Levy's	64	$43.61	$1,182	0.1%
OnStage	196	$87.99	$1,149	0.1%
JHS Pedals	33	$171.80	$1,149	0.1%
PHILIPS	2	$91.98	$1,142	0.1%
Pig Hog	92	$24.92	$1,117	0.1%
DW	54	$196.60	$1,091	0.1%
D'Addario Accessories	8	$24.28	$1,073	0.1%
Orange	13	$349.91	$1,055	0.1%
DR Strings	123	$21.41	$1,046	0.1%
Boss	13	$213.30	$1,022	0.1%
Soundcraft	9	$780.66	$1,017	0.1%
Zildjian	116	$325.84	$1,005	0.1%
Walrus Audio	32	$259.13	$931	0.1%
beyerdynamic	4	$220.74	$923	0.1%
Truetone	3	$157.32	$908	0.1%
Sennheiser	10	$458.24	$898	0.1%
Gemini Sound	31	$191.08	$891	0.1%
Voodoo Lab	5	$157.75	$881	0.1%
Drum Workshop, Inc.	80	$228.19	$861	0.1%
Gear Keeper	2	$23.48	$857	0.1%
Valeton	6	$174.29	$808	0.1%
Blackstar	7	$244.02	$805	0.1%
La Bella	20	$47.61	$803	0.1%
Gator Frameworks	11	$67.60	$798	0.1%
Legere	39	$37.91	$780	0.1%
Kanto	2	$624.99	$769	0.1%
KRK	4	$203.50	$769	0.1%
Zeelink	1	$99.99	$769	0.1%
Steven Slate Audio	1	$399.00	$767	0.1%
HOSA	99	$36.51	$760	0.1%
Native Instruments	13	$437.28	$748	0.1%
Dayton Audio	2	$103.37	$744	0.1%
Seiko	3	$43.37	$692	0.1%
Koshi	1	$169.99	$654	0.1%
RØDE	2	$39.00	$652	0.1%
Selmer	8	$191.73	$639	0.1%
Blue Juice	2	$11.88	$576	0.1%
Shadow Electronics	1	$299.00	$575	0.1%
Lewitt	11	$434.98	$575	0.1%
SoundSwitch	1	$299.00	$575	0.1%
Keeley	14	$192.07	$573	0.1%
Decksaver	68	$78.88	$565	0.1%
tune-bot	1	$69.95	$538	0.1%
dbx	15	$340.39	$538	0.1%
Logitech G	1	$45.99	$531	0.1%
Everest	6	$19.28	$510	0.1%
Bach	14	$115.97	$504	0.1%
Eliminator	6	$199.99	$500	0.1%
Schaller	8	$26.28	$489	0.1%
Stringjoy	6	$13.79	$479	0.1%
Whirlwind	3	$112.67	$479	0.1%
Tech 21	3	$249.00	$479	0.1%
Music Treasures Co.	2	$8.75	$454	0.1%
Singing Machine	5	$36.49	$449	0.1%
SE Electronics	17	$120.10	$433	0.1%
Ahead	7	$45.40	$432	0.1%
IsoAcoustics	11	$180.77	$416	0.1%
Meinl Percussion	55	$75.43	$410	0.1%

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Category Brand Performance - Musical Instruments

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