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Category Brand Performance - Baby Products

June 14, 2025

A brand-level performance analysis for the Baby Products category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
HUGGIES	47	$31.50	$79,308	5.2%
Pampers	44	$33.04	$72,813	4.8%
Aquaphor	47	$34.69	$69,275	4.5%
Owlet	1	$293.99	$56,537	3.7%
DOONA	4	$213.75	$52,846	3.5%
AVENT	33	$35.11	$49,533	3.2%
Keekaroo	2	$149.95	$38,064	2.5%
Aveeno Baby	40	$17.65	$37,270	2.4%
Munchkin	87	$12.15	$33,695	2.2%
Pull-Ups	10	$37.67	$33,315	2.2%
Maxi-Cosi	21	$280.89	$30,562	2.0%
Baby Einstein	6	$40.53	$30,390	2.0%
Evenflo	20	$74.56	$29,304	1.9%
BLUE LIZARD	6	$15.01	$25,633	1.7%
Diaper Genie	11	$24.93	$24,861	1.6%
Johnson's Baby	66	$14.71	$24,833	1.6%
The Honest Company	10	$18.29	$23,609	1.5%
Desitin	53	$34.22	$22,428	1.5%
Safety 1st	61	$17.38	$22,394	1.5%
Dr. Brown's	55	$22.22	$20,259	1.3%
Lansinoh	60	$28.15	$18,582	1.2%
Angelcare	2	$19.99	$18,451	1.2%
Earth Mama	9	$26.49	$18,299	1.2%
THINK	5	$13.04	$17,799	1.2%
PediaSure	13	$66.91	$17,674	1.2%
Momcozy	1	$44.99	$17,304	1.1%
Coppertone	16	$14.78	$16,810	1.1%
Evenflo Feeding	23	$18.00	$16,724	1.1%
Fisher-Price	24	$38.32	$16,223	1.1%
Chicco	31	$48.65	$15,258	1.0%
4moms	4	$204.74	$14,299	0.9%
Dream On Me	38	$127.98	$14,196	0.9%
Nanit	2	$213.99	$12,922	0.8%
STORKCRAFT	20	$239.64	$12,697	0.8%
VTech	7	$34.52	$12,515	0.8%
Boogie	10	$14.95	$12,352	0.8%
A+D	17	$20.53	$12,291	0.8%
Ingenuity	19	$55.15	$11,883	0.8%
Pedialyte	27	$26.68	$11,081	0.7%
Triple Paste	7	$28.33	$11,014	0.7%
iFamily	2	$79.99	$10,768	0.7%
Infantino	23	$24.52	$10,616	0.7%
Skip Hop	19	$43.66	$10,296	0.7%
Shynerk Baby	1	$25.64	$9,862	0.6%
Little Remedies	6	$27.33	$9,612	0.6%
Tommee Tippee	46	$20.21	$9,254	0.6%
Thule	23	$282.53	$9,253	0.6%
WHOLENATURALS	1	$28.88	$8,886	0.6%
Boudreaux's Butt Paste	32	$21.77	$8,303	0.5%
SPECTRA	3	$123.52	$8,285	0.5%
Mayfair	2	$33.15	$8,088	0.5%
J.L. Childress	3	$16.96	$7,723	0.5%
Kasa Smart	1	$19.78	$7,608	0.5%
Sophie la girafe	7	$30.32	$7,555	0.5%
Baby Dove	33	$14.47	$6,940	0.5%
Luvs	9	$32.83	$6,779	0.4%
Sun Bum	3	$10.59	$6,652	0.4%
ATTITUDE	10	$15.51	$6,514	0.4%
Baby Jogger	4	$336.73	$6,492	0.4%
Pipette	8	$15.04	$6,394	0.4%
BabyBjörn	14	$149.84	$6,184	0.4%
Love to Dream	3	$30.09	$5,910	0.4%
Regalo	16	$39.62	$5,470	0.4%
Baby Shusher	1	$34.99	$5,383	0.4%
OXO	5	$17.92	$5,316	0.3%
Cetaphil	8	$11.15	$5,270	0.3%
Itzy Ritzy	27	$31.37	$4,935	0.3%
OXO Tot	8	$15.82	$4,760	0.3%
DaVinci	18	$215.42	$4,690	0.3%
Medline Remedy	3	$8.62	$4,622	0.3%
Babyganics	21	$20.80	$4,542	0.3%
Medela	28	$18.31	$4,463	0.3%
Gold Bond	1	$5.51	$4,238	0.3%
Eucerin	8	$21.48	$4,238	0.3%
Orajel	7	$14.40	$4,068	0.3%
Saryocy	1	$127.96	$3,937	0.3%
Dr. Bronner's	6	$19.75	$3,916	0.3%
Oxford Baby	1	$169.00	$3,900	0.3%
Boiron	3	$9.74	$3,758	0.2%
Mommy's Bliss	15	$28.99	$3,752	0.2%
AVEENO BABY	1	$9.67	$3,719	0.2%
Dr. Brown’s	1	$10.66	$3,690	0.2%
Toddleroo by North States	4	$50.41	$3,680	0.2%
Boon	6	$15.66	$3,647	0.2%
Elvie	2	$90.73	$3,528	0.2%
Comotomo	3	$16.60	$3,327	0.2%
Infant Optics	1	$143.99	$3,323	0.2%
Inglesina	6	$98.92	$3,265	0.2%
Weleda	7	$15.02	$3,258	0.2%
Smart Steps	1	$39.99	$3,076	0.2%
Baby Magic	17	$13.62	$3,024	0.2%
JUITOY	1	$93.97	$2,891	0.2%
MidWest Homes for Pets	2	$60.04	$2,876	0.2%
Nuby	21	$8.05	$2,839	0.2%
Hyland's	3	$6.66	$2,836	0.2%
TSRETE	2	$71.49	$2,776	0.2%
Queerick	1	$83.98	$2,584	0.2%
SheaMoisture	9	$11.02	$2,557	0.2%
Happy Baby	12	$25.07	$2,402	0.2%
Osprey	5	$297.45	$2,325	0.2%
Arlo	1	$29.99	$2,307	0.2%
Gelmix	1	$29.90	$2,300	0.2%
NUK	19	$13.50	$2,300	0.2%
Zak Designs	17	$8.66	$2,148	0.1%
D&D TECHNOLOGIES	2	$68.45	$2,125	0.1%
Carter's by DaVinci	1	$274.39	$2,111	0.1%
Boppy	3	$37.66	$2,053	0.1%
Pumpkin Tree	7	$21.59	$1,985	0.1%
Bumbo	2	$57.95	$1,923	0.1%
Balmex	24	$25.92	$1,839	0.1%
Little Tikes	2	$47.70	$1,816	0.1%
The First Years	14	$7.33	$1,808	0.1%
Burt's Bees	18	$14.28	$1,801	0.1%
Caldesene	33	$27.54	$1,788	0.1%
VAVA	2	$149.99	$1,692	0.1%
Summer Infant	5	$60.70	$1,692	0.1%
Gerber	11	$13.50	$1,656	0.1%
Pylex	1	$84.99	$1,634	0.1%
FARMER'S MARKET	1	$42.46	$1,633	0.1%
MAM	14	$18.27	$1,545	0.1%
Earthley Wellness	1	$19.99	$1,538	0.1%
DARVIQS	1	$9.99	$1,537	0.1%
haakaa	1	$12.94	$1,493	0.1%
Koala Kare	17	$467.03	$1,449	0.1%
Baby Trend	2	$182.47	$1,362	0.1%
SUMMER INFANT	1	$117.77	$1,359	0.1%
	96	$35.70	$1,359	0.1%
Barefoot Dreams	24	$62.06	$1,324	0.1%
ZUZUKID	1	$17.09	$1,315	0.1%
Tiny Love	5	$43.67	$1,314	0.1%
X-Bosak	2	$40.99	$1,290	0.1%
Mary Meyer	77	$18.13	$1,275	0.1%
CARES KIDS FLY SAFE	1	$82.89	$1,275	0.1%
ELSE NUTRITION	3	$72.66	$1,269	0.1%
Amara	1	$32.95	$1,267	0.1%
Faninso	1	$53.98	$1,246	0.1%
MyBaby	2	$14.95	$1,236	0.1%
Vaseline	13	$27.13	$1,189	0.1%
Pura	1	$59.88	$1,152	0.1%
Seventh Generation	17	$26.34	$1,148	0.1%
Kandoo	4	$22.83	$1,099	0.1%
Earth's Best	3	$17.02	$1,096	0.1%
Diaper Dekor	5	$47.06	$1,081	0.1%
everyone for every body	3	$16.56	$1,065	0.1%
Ergobaby	1	$90.30	$1,042	0.1%
Door Monkey	1	$13.49	$1,038	0.1%
Jolly Jumper	1	$44.97	$1,038	0.1%
Wellements	5	$23.19	$1,037	0.1%
Duocal	1	$33.00	$1,015	0.1%
EZY DOSE	4	$3.94	$951	0.1%
Ricitos de Oro	8	$8.03	$915	0.1%
KIRKLAND Signature	1	$33.49	$902	0.1%
Anti Monkey Butt	4	$17.88	$890	0.1%
Simple Modern	1	$11.41	$878	0.1%
Serenity Kids	4	$15.50	$856	0.1%
Tonies	3	$31.73	$824	0.1%
Kirkland Signature	7	$33.87	$814	0.1%
RAZBABY	3	$7.65	$811	0.1%
MYPET	1	$35.14	$811	0.1%
Exergen	3	$27.65	$792	0.1%
Plum Organics	3	$10.13	$790	0.1%
HAPPYTOT	3	$33.55	$786	0.1%
Rubbermaid Commercial Products	4	$231.92	$777	0.1%
Dreambaby	49	$14.13	$767	0.1%

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Category Brand Performance - Baby Products

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