The Platform for Brands and Sellers in the Amazon Marketplace

Category Brand Performance - Baby Products

April 12, 2025

A brand-level performance analysis for the Baby Products category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
Pampers	187	$35.78	$639,898	19.5%
HUGGIES	174	$29.17	$376,060	11.5%
Dr. Brown's	124	$18.10	$113,957	3.5%
DOONA	17	$275.52	$91,263	2.8%
Pull-Ups	30	$31.53	$88,356	2.7%
AVENT	51	$28.19	$78,603	2.4%
Maxi-Cosi	46	$275.48	$76,668	2.3%
Owlet	3	$264.66	$69,922	2.1%
Aquaphor	56	$38.92	$68,517	2.1%
Evenflo	30	$119.16	$54,786	1.7%
Aveeno Baby	44	$18.26	$51,347	1.6%
Baby Einstein	12	$49.20	$47,905	1.5%
Munchkin	128	$12.26	$46,347	1.4%
BabyBjörn	51	$164.22	$43,592	1.3%
STORKCRAFT	59	$204.43	$43,569	1.3%
Lansinoh	69	$25.79	$37,544	1.1%
Johnson's Baby	99	$14.10	$36,806	1.1%
Chicco	52	$69.10	$34,256	1.0%
Diaper Genie	10	$30.97	$34,254	1.0%
Graco	3	$284.33	$33,573	1.0%
Regalo	27	$42.47	$33,124	1.0%
The Honest Company	25	$19.16	$31,838	1.0%
Desitin	70	$33.78	$29,527	0.9%
Nanit	5	$234.38	$28,729	0.9%
Momcozy	4	$57.48	$28,454	0.9%
Luvs	18	$36.93	$28,047	0.9%
Ingenuity	28	$65.75	$27,382	0.8%
Safety 1st	101	$26.04	$27,094	0.8%
Angelcare	5	$26.93	$25,370	0.8%
Infantino	33	$24.65	$24,115	0.7%
Fisher-Price	41	$44.49	$22,790	0.7%
Pedialyte	45	$24.94	$22,064	0.7%
PediaSure	16	$72.21	$21,838	0.7%
THINK	7	$11.79	$21,110	0.6%
Boogie	17	$21.82	$20,141	0.6%
Triple Paste	13	$31.50	$18,267	0.6%
Baby Trend	10	$107.86	$17,148	0.5%
Boudreaux's Butt Paste	50	$20.76	$16,985	0.5%
Inglesina	23	$114.89	$16,061	0.5%
Shynerk	1	$20.59	$15,838	0.5%
4moms	7	$150.40	$15,781	0.5%
Little Remedies	8	$22.66	$15,508	0.5%
Dream On Me	16	$136.99	$14,658	0.4%
Itzy Ritzy	45	$31.92	$14,055	0.4%
OXO	12	$14.67	$13,452	0.4%
Boppy	7	$35.48	$13,017	0.4%
BOB Gear	1	$549.99	$12,692	0.4%
Baby Jogger	19	$247.31	$12,084	0.4%
VTech	15	$63.47	$11,874	0.4%
Frida Baby	2	$9.69	$11,873	0.4%
A+D	18	$19.26	$11,755	0.4%
Wismind	3	$69.99	$11,575	0.4%
Medela	42	$62.20	$11,483	0.4%
Evenflo Feeding	21	$26.79	$11,423	0.3%
Skip Hop	41	$26.32	$11,286	0.3%
Mayfair	3	$45.21	$11,244	0.3%
WHOLENATURALS	1	$28.89	$11,112	0.3%
Tommee Tippee	69	$18.90	$10,868	0.3%
Comotomo	23	$19.93	$10,216	0.3%
Cetaphil	10	$12.27	$10,129	0.3%
Hello Bello	15	$17.96	$9,836	0.3%
Ergobaby	8	$83.37	$9,210	0.3%
Baby Dove	38	$14.69	$8,744	0.3%
UPPAbaby	5	$144.54	$8,531	0.3%
SPECTRA	7	$154.42	$8,456	0.3%
BLUE LIZARD	6	$15.41	$8,360	0.3%
Boiron	2	$10.77	$8,285	0.3%
Love to Dream	2	$32.73	$7,604	0.2%
Thule	54	$301.44	$7,487	0.2%
Pipette	13	$14.72	$7,220	0.2%
The First Years	23	$11.44	$7,054	0.2%
Seventh Generation	28	$25.74	$6,788	0.2%
Coppertone	22	$16.59	$6,781	0.2%
Baby Shusher	1	$34.99	$6,729	0.2%
Boon	14	$15.23	$6,696	0.2%
Nuby	52	$8.94	$6,166	0.2%
Delta Children	8	$107.81	$5,868	0.2%
Zak Designs	20	$10.15	$5,658	0.2%
Weleda	10	$16.45	$5,628	0.2%
DaVinci	18	$260.39	$5,615	0.2%
Hyland's	4	$6.49	$5,606	0.2%
Vulli	1	$28.99	$5,575	0.2%
Abiie	2	$203.98	$5,569	0.2%
Tiny Love	10	$52.58	$5,366	0.2%
Happy Baby	16	$29.91	$5,198	0.2%
Summer Infant	9	$46.96	$5,131	0.2%
TSRETE	2	$78.99	$5,030	0.2%
Bambo Nature	8	$31.93	$4,875	0.1%
Burt's Bees	38	$18.56	$4,756	0.1%
NUK	30	$12.88	$4,714	0.1%
Keekaroo	2	$194.95	$4,614	0.1%
ATTITUDE	10	$14.78	$4,590	0.1%
Orajel	7	$14.39	$4,463	0.1%
Eucerin	9	$22.83	$4,441	0.1%
Kabrita	1	$229.99	$4,423	0.1%
JUITOY	1	$113.99	$4,384	0.1%
Elvie	4	$24.31	$4,379	0.1%
Bumbo	5	$61.88	$4,369	0.1%
Pumpkin Tree	18	$21.80	$4,192	0.1%
Caldesene	39	$25.99	$4,191	0.1%
Babyganics	21	$20.50	$3,995	0.1%
Gerber	35	$14.45	$3,832	0.1%
Medline Remedy	3	$8.15	$3,829	0.1%
Dr. Brown’s	1	$10.99	$3,804	0.1%
Smart Steps	3	$43.19	$3,765	0.1%
AVEENO BABY	1	$9.67	$3,719	0.1%
Tapo	1	$47.97	$3,690	0.1%
Cloarks	2	$21.87	$3,633	0.1%
Queerick	2	$83.99	$3,553	0.1%
Infant Optics	1	$147.97	$3,415	0.1%
Earth Mama	8	$34.73	$3,390	0.1%
BRITAX	6	$173.32	$3,292	0.1%
Qunlions life	1	$8.47	$3,258	0.1%
Baby Magic	24	$14.24	$3,183	0.1%
Sophie la girafe	10	$31.34	$3,169	0.1%
HKAI	3	$55.99	$3,123	0.1%
Badger	5	$20.08	$3,055	0.1%
Mommy's Bliss	17	$30.55	$2,928	0.1%
SheaMoisture	11	$16.16	$2,896	0.1%
Barefoot Dreams	35	$60.76	$2,761	0.1%
MAM	24	$17.96	$2,755	0.1%
BabyBreeze	3	$21.66	$2,687	0.1%
KIRKLAND	20	$48.88	$2,684	0.1%
Moonsea	1	$13.88	$2,669	0.1%
Balmex	34	$30.15	$2,642	0.1%
KIDS PREFERRED	17	$14.19	$2,552	0.1%
kmaier	1	$65.99	$2,538	0.1%
Dr. Bronner's	5	$22.39	$2,412	0.1%
Contigo	19	$18.27	$2,385	0.1%
RAZBABY	12	$7.17	$2,383	0.1%
D&D TECHNOLOGIES	2	$85.10	$2,330	0.1%
Itomoro	1	$59.99	$2,307	0.1%
DARVIQS	1	$19.99	$2,307	0.1%
HelloBaby	1	$59.99	$2,307	0.1%
Enovoe	1	$9.99	$2,305	0.1%
Gelmix	1	$29.95	$2,304	0.1%
BreathableBaby	2	$31.62	$2,304	0.1%
Aveeno	25	$31.06	$2,247	0.1%
Amara	1	$27.99	$2,153	0.1%
Motorola Nursery	6	$61.69	$2,099	0.1%
Little Tikes	4	$37.30	$2,072	0.1%
gb	1	$179.00	$2,065	0.1%
VAVA	2	$147.50	$2,019	0.1%
Baby Brezza	1	$49.97	$1,922	0.1%
Disney	43	$12.75	$1,862	0.1%
MidWest Homes for Pets	5	$36.30	$1,858	0.1%
Mary Meyer	118	$21.17	$1,778	0.1%
Pura	2	$43.88	$1,756	0.1%
Toddleroo by North States	4	$31.51	$1,711	0.1%

Marketplace Insights Hub

Category Brand Performance - Baby Products

Axle®IT

SOLUTIONS

TOOLS

COMPANY

RESOURCES