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Category Brand Performance - Baby Products

May 20, 2025

A brand-level performance analysis for the Baby Products category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
HUGGIES 99 $35.42 $109,544 3.9%
Momcozy 21 $50.56 $99,547 3.6%
Owlet 4 $260.41 $87,168 3.1%
Pampers 74 $38.61 $82,507 2.9%
Dr. Brown's 132 $18.96 $78,056 2.8%
DOONA 17 $126.03 $64,222 2.3%
Aquaphor 57 $39.21 $61,343 2.2%
Munchkin 190 $14.97 $61,333 2.2%
Evenflo 45 $102.79 $60,896 2.2%
AVENT 55 $26.27 $58,232 2.1%
Chicco 79 $80.05 $53,245 1.9%
Diaper Genie 15 $31.97 $52,044 1.9%
Maxi-Cosi 36 $291.26 $51,953 1.9%
Luvs 31 $36.45 $49,446 1.8%
Baby Einstein 17 $42.93 $45,869 1.6%
Graco 11 $201.54 $45,810 1.6%
Dream On Me 81 $95.04 $45,789 1.6%
Keekaroo 12 $190.78 $43,255 1.5%
Pull-Ups 18 $36.02 $39,780 1.4%
Aveeno Baby 45 $17.36 $39,665 1.4%
Safety 1st 132 $22.54 $36,533 1.3%
The Honest Company 25 $22.93 $36,096 1.3%
UPPAbaby 32 $104.70 $35,069 1.3%
Johnson's Baby 99 $13.37 $33,945 1.2%
Ingenuity 33 $65.36 $31,470 1.1%
Ubbi 4 $50.37 $27,360 1.0%
Lansinoh 75 $25.07 $27,058 1.0%
Nanit 4 $254.42 $26,169 0.9%
Frida Baby 4 $22.49 $25,557 0.9%
Fisher-Price 61 $43.59 $25,191 0.9%
VTech 20 $55.42 $22,370 0.8%
Desitin 62 $33.91 $22,068 0.8%
Baby Trend 20 $112.79 $20,458 0.7%
4moms 8 $191.88 $19,955 0.7%
Little Remedies 9 $22.60 $19,892 0.7%
BLUE LIZARD 6 $15.58 $19,155 0.7%
Medela 64 $52.49 $19,065 0.7%
Earth Mama 10 $28.69 $18,946 0.7%
Triple Paste 11 $28.67 $18,601 0.7%
Shynerk 2 $16.69 $18,298 0.7%
Pedialyte 33 $25.07 $17,294 0.6%
OXO 21 $26.44 $16,363 0.6%
Infant Optics 7 $80.85 $16,213 0.6%
Evenflo Feeding 30 $24.94 $15,682 0.6%
Skip Hop 48 $33.85 $15,539 0.6%
Hiaksedt 2 $48.99 $15,534 0.6%
Angelcare 6 $41.45 $15,450 0.6%
Regalo 31 $41.63 $14,531 0.5%
Baby Jogger 28 $312.33 $14,291 0.5%
Coppertone 20 $16.62 $14,087 0.5%
Boppy 15 $39.27 $13,443 0.5%
BabyBjörn 27 $123.53 $12,971 0.5%
SPECTRA 9 $109.06 $12,835 0.5%
COSYLAND 1 $79.99 $12,306 0.4%
A+D 21 $21.53 $12,028 0.4%
Itzy Ritzy 45 $28.07 $12,024 0.4%
haakaa 10 $18.91 $11,725 0.4%
BOB Gear 8 $312.94 $11,536 0.4%
STORKCRAFT 39 $222.15 $11,439 0.4%
Mayfair 5 $44.69 $11,253 0.4%
Pipette 13 $17.15 $11,143 0.4%
SKYROKU 1 $35.99 $11,074 0.4%
napei 1 $35.99 $11,074 0.4%
Boon 19 $14.06 $10,858 0.4%
Tommee Tippee 70 $20.07 $10,731 0.4%
NUK 48 $12.45 $10,681 0.4%
Shynerk Baby 1 $25.64 $9,862 0.4%
Infantino 32 $26.78 $9,539 0.3%
Hello Bello 18 $17.59 $9,468 0.3%
Baby Dove 41 $14.58 $9,320 0.3%
Happy Baby 22 $25.81 $9,298 0.3%
Boogie 12 $20.87 $9,283 0.3%
230 $57.45 $9,203 0.3%
J.L. Childress 14 $28.82 $9,002 0.3%
WHOLENATURALS 1 $28.88 $8,886 0.3%
THINK 6 $12.09 $8,655 0.3%
DaVinci 33 $221.64 $8,496 0.3%
Dreambaby 104 $24.05 $8,456 0.3%
Love to Dream 5 $37.78 $8,196 0.3%
Sophie la girafe 18 $33.89 $8,150 0.3%
Boiron 2 $10.88 $7,515 0.3%
The First Years 36 $12.86 $7,387 0.3%
Cetaphil 10 $11.14 $7,286 0.3%
Nuby 103 $9.51 $7,285 0.3%
OXO Tot 19 $14.83 $7,128 0.3%
Boudreaux's Butt Paste 45 $27.01 $7,067 0.3%
ATTITUDE 15 $18.13 $6,982 0.2%
Comotomo 23 $26.95 $6,934 0.2%
Yakry 1 $59.99 $6,922 0.2%
Kasa Smart 1 $19.99 $6,920 0.2%
Babyganics 35 $22.98 $6,715 0.2%
My Brest Friend 6 $38.31 $6,670 0.2%
BRITAX 15 $179.42 $6,604 0.2%
Tapo 2 $20.31 $6,368 0.2%
Biloban 6 $13.70 $6,302 0.2%
Baby Shusher 3 $31.66 $5,998 0.2%
Sun Bum 3 $13.36 $5,783 0.2%
MAM 38 $17.11 $5,577 0.2%
Abiie 3 $78.66 $5,573 0.2%
iFamily 1 $47.99 $5,537 0.2%
Gerber 50 $13.78 $5,397 0.2%
BABELIO 1 $69.99 $5,384 0.2%
Summer Infant 16 $57.57 $5,001 0.2%
Medline Remedy 4 $28.97 $4,890 0.2%
Serenity Kids 10 $24.57 $4,875 0.2%
Eucerin 12 $21.63 $4,857 0.2%
Smart Steps 5 $42.21 $4,810 0.2%
Volnamal 1 $24.99 $4,806 0.2%
Burt's Bees 42 $16.79 $4,766 0.2%
gb 1 $199.99 $4,615 0.2%
Delta Children 17 $115.61 $4,565 0.2%
MYPET 2 $30.07 $4,520 0.2%
HelloBaby 4 $58.74 $4,518 0.2%
Orajel 8 $13.43 $4,403 0.2%
RideSafer 1 $160.99 $4,334 0.2%
Gold Bond 2 $10.56 $4,268 0.2%
Bumbo 4 $56.20 $4,204 0.2%
Dr. Brown’s 2 $11.73 $4,182 0.1%
PediaSure 20 $63.61 $4,034 0.1%
Little Tikes 6 $43.65 $3,987 0.1%
Saryocy 1 $127.96 $3,937 0.1%
ABenkle 1 $9.99 $3,842 0.1%
Toddleroo by North States 7 $55.98 $3,826 0.1%
Mommy's Bliss 16 $27.80 $3,752 0.1%
Baby Magic 25 $14.97 $3,725 0.1%
AVEENO BABY 1 $9.67 $3,719 0.1%
Elvie 5 $47.99 $3,670 0.1%
JUITOY 1 $93.97 $3,614 0.1%
BalanceFrom 2 $33.49 $3,603 0.1%
Oxford Baby 7 $231.88 $3,596 0.1%
Ergobaby 5 $142.55 $3,590 0.1%
Zak Designs 29 $10.42 $3,475 0.1%
Tiny Love 9 $70.72 $3,411 0.1%
BabbleRoo 1 $43.79 $3,368 0.1%
Thule 51 $198.66 $3,364 0.1%
Kabrita 1 $42.99 $3,307 0.1%
Kandoo 5 $25.74 $3,263 0.1%
Jartoo 1 $164.99 $3,173 0.1%
KIDS PREFERRED 22 $15.24 $3,160 0.1%
chefhandy 1 $89.99 $3,115 0.1%
Termichy 1 $26.99 $3,114 0.1%
BreathableBaby 11 $60.35 $3,085 0.1%
Weleda 12 $16.21 $3,060 0.1%
MidWest Homes for Pets 5 $44.20 $2,941 0.1%
Dr. Bronner's 6 $18.33 $2,902 0.1%
Hyland's 3 $6.66 $2,861 0.1%
SheaMoisture 10 $15.37 $2,847 0.1%
Bambo Nature 6 $27.07 $2,787 0.1%
Mary Meyer 110 $17.53 $2,696 0.1%
Papablic 1 $69.99 $2,692 0.1%
Earth's Best 6 $15.93 $2,677 0.1%
Shybaby 1 $33.99 $2,615 0.1%
Konssy 1 $16.99 $2,614 0.1%
HKAI 2 $47.94 $2,611 0.1%
Queerick 2 $51.49 $2,584 0.1%
Minne Baby 1 $12.99 $2,498 0.1%
Carter's by DaVinci 2 $236.70 $2,493 0.1%
Onasti 2 $47.09 $2,438 0.1%
Lxlu 1 $69.99 $2,423 0.1%
Mr. Bubble 2 $8.98 $2,418 0.1%
SUMMER INFANT 1 $124.79 $2,400 0.1%
Carlson Pet Products 7 $67.70 $2,353 0.1%
ANMEATE 3 $42.49 $2,334 0.1%
UMIKU 1 $29.99 $2,307 0.1%
Itomoro 1 $59.99 $2,307 0.1%
Enovoe 2 $11.99 $2,305 0.1%
WXA 1 $9.99 $2,305 0.1%
Gelmix 1 $29.95 $2,304 0.1%
Contigo 13 $20.53 $2,245 0.1%
Inglesina 8 $137.76 $2,200 0.1%
D&D TECHNOLOGIES 3 $54.61 $2,177 0.1%
Vanicream 3 $19.27 $2,175 0.1%
pemacom 1 $55.98 $2,153 0.1%
Moonsea 7 $24.49 $2,140 0.1%
GROWNSY 2 $42.37 $2,108 0.1%
babyletto 9 $469.00 $2,098 0.1%
Babymoov 5 $103.28 $2,089 0.1%
Pura 2 $47.75 $2,069 0.1%
Safotad 4 $41.49 $2,069 0.1%
BabyBond 4 $97.54 $2,040 0.1%
KeaBabies 5 $21.76 $2,016 0.1%
RAZBABY 12 $8.06 $2,000 0.1%
HALO 17 $39.81 $1,988 0.1%
Ultra-Glow Super Stars 1 $12.77 $1,965 0.1%
ieGeek 2 $124.99 $1,923 0.1%
Baby Brezza 3 $104.97 $1,922 0.1%
Prince Lionheart 11 $32.77 $1,921 0.1%
Balmex 29 $26.25 $1,863 0.1%
kmaier 1 $65.99 $1,777 0.1%
Motorola Nursery 9 $92.01 $1,769 0.1%
TSRETE 1 $74.99 $1,731 0.1%
VAVA 2 $149.99 $1,692 0.1%
Caldesene 34 $26.56 $1,665 0.1%
Ricitos de Oro 14 $8.91 $1,664 0.1%
Pylex 1 $84.99 $1,634 0.1%
bluefair 1 $52.99 $1,630 0.1%
BOIFUN 1 $139.99 $1,615 0.1%
Pumpkin Tree 7 $21.07 $1,540 0.1%
GoodBaby 1 $19.99 $1,538 0.1%
Earthley Wellness 1 $19.99 $1,538 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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