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Category Brand Performance - Electronics

June 14, 2025

A brand-level performance analysis for the Electronics category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
Garmin	214	$585.72	$511,115	8.0%
Apple	381	$274.24	$505,293	7.9%
Sony	219	$754.08	$473,493	7.4%
SAMSUNG	115	$563.43	$355,708	5.5%
HP	1,064	$520.69	$329,814	5.1%
Dell	593	$428.64	$311,697	4.8%
Samsung	103	$440.18	$308,730	4.8%
ASUS	306	$546.34	$298,110	4.6%
JBL	123	$183.72	$264,830	4.1%
Canon	151	$1,000.50	$252,789	3.9%
LG	88	$686.15	$242,963	3.8%
Bose	20	$275.48	$209,196	3.3%
Lenovo	658	$615.09	$174,762	2.7%
acer	190	$486.16	$144,825	2.3%
Fujifilm	73	$410.90	$115,196	1.8%
Roku	28	$55.78	$111,586	1.7%
VIZIO	19	$231.67	$83,607	1.3%
Fitbit	5	$170.17	$81,154	1.3%
Nikon	121	$768.22	$71,522	1.1%
TP-Link	31	$134.28	$64,874	1.0%
Sonos	10	$397.24	$53,705	0.8%
MSI	184	$917.39	$45,812	0.7%
Polaroid	17	$72.33	$44,099	0.7%
Panasonic	48	$514.10	$39,636	0.6%
Sceptre	3	$83.98	$34,953	0.5%
TCL	15	$217.18	$33,972	0.5%
KICKER	205	$209.04	$33,350	0.5%
ARRIS	18	$87.98	$33,144	0.5%
Sennheiser Consumer Audio	11	$514.29	$28,151	0.4%
ViewSonic	46	$343.22	$27,679	0.4%
Skullcandy	22	$47.22	$26,726	0.4%
Humminbird	125	$418.21	$26,501	0.4%
Google	13	$144.04	$25,419	0.4%
Microsoft	61	$1,093.35	$24,788	0.4%
Yamaha	12	$712.92	$23,205	0.4%
Polk Audio	57	$246.12	$23,177	0.4%
DJI	5	$380.04	$21,793	0.3%
Vortex	20	$503.52	$21,215	0.3%
Beats	28	$98.60	$20,754	0.3%
Furrion	11	$335.27	$20,704	0.3%
Denon	21	$905.37	$19,840	0.3%
Hisense	6	$382.65	$18,438	0.3%
Kenwood	98	$266.23	$17,865	0.3%
Onkyo	7	$792.93	$17,221	0.3%
Klipsch	14	$550.89	$17,106	0.3%
NVIDIA	2	$172.97	$16,804	0.3%
Pioneer	44	$287.67	$16,776	0.3%
Sennheiser	7	$185.68	$15,982	0.2%
BOSS Audio Systems	77	$110.69	$15,628	0.2%
Kodak	12	$62.34	$14,602	0.2%
Jabra	18	$168.62	$14,244	0.2%
HAUXIY	1	$119.99	$13,845	0.2%
Alpine	69	$303.52	$13,781	0.2%
KODAK	18	$78.68	$13,702	0.2%
TOZO	2	$18.99	$13,643	0.2%
Ubiquiti Networks	30	$195.86	$13,120	0.2%
GoPro	5	$273.42	$12,006	0.2%
Blackmagic Design	7	$843.66	$11,834	0.2%
starlink	1	$307.00	$11,808	0.2%
SUVCON	1	$59.99	$11,537	0.2%
KODAK PIXPRO	2	$149.00	$11,462	0.2%
Lowrance	51	$263.79	$11,399	0.2%
BenQ	16	$622.59	$11,384	0.2%
DEWALT	8	$62.72	$11,348	0.2%
Westinghouse	2	$139.97	$11,073	0.2%
Midland Consumer Radio	1	$46.99	$10,844	0.2%
Alienware	3	$583.57	$10,794	0.2%
NETGEAR	21	$110.31	$10,548	0.2%
URAO	1	$89.99	$10,383	0.2%
Rockford Fosgate	101	$374.95	$10,323	0.2%
Electronics World	1	$32.89	$10,120	0.2%
OM System	5	$205.32	$9,865	0.2%
Bowers & Wilkins	10	$463.04	$9,074	0.1%
Belkin	46	$35.03	$8,731	0.1%
Bushnell Golf	3	$173.99	$8,538	0.1%
Marshall	6	$206.16	$8,223	0.1%
YAMAHA	6	$317.06	$7,690	0.1%
Pyle	44	$44.58	$7,660	0.1%
Milwaukee	4	$168.12	$7,146	0.1%
AudioControl	21	$328.03	$6,969	0.1%
Shure	14	$314.46	$6,938	0.1%
Tripp Lite	107	$87.72	$6,780	0.1%
KTGEE	1	$16.98	$6,531	0.1%
AXIL	3	$127.26	$6,310	0.1%
Poly	20	$158.35	$6,281	0.1%
KAMRUI	1	$149.99	$5,769	0.1%
Nothing	1	$149.00	$5,731	0.1%
Epson	1	$288.95	$5,557	0.1%
Bushnell	35	$141.81	$5,548	0.1%
AKASO	1	$139.99	$5,384	0.1%
Kasa Smart	2	$34.99	$5,383	0.1%
Netgear	8	$131.21	$5,361	0.1%
FUJIFILM	6	$32.62	$5,108	0.1%
StarTech.com	157	$76.60	$4,764	0.1%
Simrad	12	$1,011.77	$4,704	0.1%
Avylet	1	$39.98	$4,613	0.1%
Uniden	7	$135.30	$4,603	0.1%
FiiO	19	$257.44	$4,188	0.1%
Power Watchdog	6	$121.64	$4,153	0.1%
EATON	2	$82.32	$4,065	0.1%
Square D by Schneider Electric	5	$83.62	$4,059	0.1%
Motorola Sound	2	$42.10	$4,006	0.1%
Dewalt	1	$49.98	$3,845	0.1%
Baseus	2	$69.98	$3,844	0.1%
LG Electronics	4	$449.47	$3,784	0.1%
SiriusXM	12	$60.88	$3,784	0.1%
Technics	3	$202.74	$3,724	0.1%
avedio links	1	$15.89	$3,667	0.1%
MOVSSOU	1	$46.99	$3,615	0.1%
OWC	5	$171.59	$3,534	0.1%
Pentax	17	$164.21	$3,527	0.1%
Ultimate Ears	3	$132.34	$3,518	0.1%
MikroTik	27	$280.65	$3,493	0.1%
Celestron	6	$206.19	$3,394	0.1%
Targus	24	$61.92	$3,358	0.1%
Kensington	101	$73.60	$3,356	0.1%
Motorola	3	$101.45	$3,338	0.1%
Harman Kardon	4	$180.95	$3,247	0.1%
JLab	9	$26.43	$3,235	0.1%

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Category Brand Performance - Electronics

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