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Category Brand Performance - Electronics

April 26, 2025

A brand-level performance analysis for the Electronics category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
SAMSUNG	291	$471.33	$958,184	11.6%
Apple	437	$267.84	$675,234	8.2%
Garmin	382	$546.94	$672,576	8.1%
Sony	268	$805.63	$649,000	7.8%
HP	1,280	$556.41	$475,471	5.7%
LG	112	$697.13	$450,939	5.4%
ASUS	406	$540.62	$410,884	5.0%
JBL	194	$168.42	$372,885	4.5%
Dell	847	$451.61	$366,096	4.4%
Canon	173	$948.82	$271,257	3.3%
Bose	22	$293.21	$207,921	2.5%
Lenovo	755	$621.03	$199,408	2.4%
Roku	27	$52.78	$119,469	1.4%
Fujifilm	91	$335.43	$116,000	1.4%
VIZIO	29	$274.58	$96,415	1.2%
Nikon	164	$802.18	$96,142	1.2%
TP-Link	38	$121.49	$96,047	1.2%
acer	208	$465.78	$82,298	1.0%
Fitbit	13	$143.52	$78,271	0.9%
TCL	21	$245.76	$67,420	0.8%
Hisense	12	$477.65	$66,645	0.8%
MSI	208	$755.63	$65,583	0.8%
KODAK	29	$82.16	$62,388	0.8%
ViewSonic	73	$405.57	$60,473	0.7%
Sonos	12	$408.68	$53,006	0.6%
Sennheiser	31	$548.55	$49,440	0.6%
Sceptre	4	$97.27	$44,908	0.5%
Beats	35	$104.23	$44,779	0.5%
Polk Audio	69	$257.54	$43,602	0.5%
Denon	31	$806.66	$40,187	0.5%
Microsoft	75	$1,146.52	$39,627	0.5%
Panasonic	41	$499.15	$38,341	0.5%
ARRIS	22	$94.36	$36,479	0.4%
Vortex	43	$554.02	$33,637	0.4%
YAMAHA	29	$534.16	$32,636	0.4%
KICKER	241	$236.06	$31,630	0.4%
Polaroid	20	$66.16	$31,370	0.4%
Google	26	$115.79	$29,220	0.4%
NETGEAR	27	$156.92	$28,119	0.3%
Apple Computer	4	$149.30	$25,356	0.3%
Lowrance	82	$503.53	$24,977	0.3%
Onkyo	7	$794.57	$24,729	0.3%
Pioneer	67	$237.91	$24,180	0.3%
Furrion	13	$321.60	$23,216	0.3%
Humminbird	159	$423.40	$22,770	0.3%
Skullcandy	27	$43.35	$22,606	0.3%
Ubiquiti Networks	34	$204.81	$22,152	0.3%
DJI	4	$207.72	$22,042	0.3%
Belkin	76	$38.19	$20,012	0.2%
Klipsch	16	$399.49	$18,213	0.2%
Kenwood	133	$262.88	$17,945	0.2%
NVIDIA	2	$173.99	$17,538	0.2%
Jabra	20	$182.37	$16,640	0.2%
BenQ	23	$398.97	$16,422	0.2%
Tripp Lite	409	$58.51	$16,293	0.2%
HAUXIY	1	$139.99	$16,153	0.2%
Rockford Fosgate	145	$321.90	$15,200	0.2%
BOSS Audio Systems	91	$117.12	$15,118	0.2%
GoPro	9	$258.54	$15,017	0.2%
Alienware	3	$604.00	$14,762	0.2%
Bowers & Wilkins	14	$430.04	$14,618	0.2%
DEWALT	9	$60.23	$13,824	0.2%
Bushnell	58	$128.30	$13,393	0.2%
TOZO	2	$18.99	$12,685	0.2%
Shure	19	$248.47	$11,306	0.1%
URAO	2	$90.49	$10,422	0.1%
OM SYSTEM	4	$258.19	$9,615	0.1%
Alpine	95	$366.32	$9,471	0.1%
Blackmagic Design	5	$893.00	$8,846	0.1%
Kobo	1	$229.95	$8,844	0.1%
AudioControl	23	$320.68	$8,583	0.1%
Avylet	1	$39.99	$7,690	0.1%
Starlink	1	$382.99	$7,365	0.1%
Poly	46	$107.15	$7,025	0.1%
Audio-Technica	27	$136.73	$6,989	0.1%
Kasa Smart	2	$32.99	$6,767	0.1%
Marshall	6	$213.00	$6,727	0.1%
Logitech	24	$322.39	$6,619	0.1%
KAMRUI	1	$169.99	$6,538	0.1%
Magnavox	2	$264.07	$6,429	0.1%
Pyle	51	$45.21	$6,196	0.1%
Kensington	136	$74.58	$6,155	0.1%
KTGEE	1	$16.99	$5,881	0.1%
Q Power	86	$89.15	$5,797	0.1%
Nothing	1	$149.00	$5,731	0.1%
Milwaukee	3	$152.64	$5,534	0.1%
Eaton	7	$51.52	$5,483	0.1%
Simrad	31	$1,135.92	$5,475	0.1%
klipsch	16	$471.99	$5,406	0.1%
AKASO	1	$139.99	$5,384	0.1%
StarTech.com	363	$52.78	$5,364	0.1%
Baseus	1	$45.99	$5,307	0.1%
OWC	5	$173.79	$4,959	0.1%
Uniden	14	$139.09	$4,896	0.1%
SVS	36	$682.28	$4,706	0.1%
Technics	4	$199.53	$4,673	0.1%
Schneider Electric	6	$99.24	$4,661	0.1%
iBUYPOWER	5	$1,331.25	$4,615	0.1%

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Category Brand Performance - Electronics

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