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Category Brand Performance - Electronics

May 20, 2025

A brand-level performance analysis for the Electronics category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
SAMSUNG	254	$501.52	$737,019	10.3%
Sony	250	$763.21	$504,080	7.1%
Apple	423	$275.64	$487,735	6.8%
Garmin	245	$583.33	$452,686	6.3%
ASUS	355	$564.57	$402,707	5.6%
HP	1,227	$516.00	$384,680	5.4%
Dell	793	$411.73	$358,988	5.0%
LG	108	$651.84	$286,878	4.0%
JBL	150	$183.70	$264,820	3.7%
Canon	183	$958.12	$252,913	3.5%
Bose	24	$340.80	$239,064	3.3%
Lenovo	741	$606.60	$162,161	2.3%
acer	220	$486.30	$161,763	2.3%
Fujifilm	88	$357.51	$119,740	1.7%
Roku	29	$54.77	$107,520	1.5%
Nikon	155	$738.69	$88,037	1.2%
VIZIO	26	$229.75	$87,188	1.2%
TP-Link	37	$119.44	$81,412	1.1%
Hisense	14	$498.24	$71,622	1.0%
Fitbit	10	$126.95	$62,113	0.9%
Sonos	12	$416.62	$58,663	0.8%
Sceptre	5	$96.55	$56,913	0.8%
MSI	201	$877.19	$48,132	0.7%
ViewSonic	47	$407.67	$47,781	0.7%
Microsoft	77	$1,027.86	$47,069	0.7%
SONY	11	$786.50	$43,115	0.6%
Panasonic	55	$538.15	$41,221	0.6%
TCL	21	$251.25	$40,156	0.6%
Polaroid	16	$71.10	$39,250	0.5%
Google	25	$137.33	$36,522	0.5%
Samsung	26	$365.50	$36,306	0.5%
ARRIS	21	$89.83	$33,443	0.5%
Polk Audio	63	$267.27	$31,485	0.4%
KICKER	220	$212.80	$31,421	0.4%
Denon	23	$850.50	$30,586	0.4%
Skullcandy	24	$45.79	$27,238	0.4%
Humminbird	136	$416.57	$25,426	0.4%
Sennheiser	16	$547.81	$24,908	0.3%
NETGEAR	28	$141.58	$24,571	0.3%
KODAK	23	$72.52	$24,334	0.3%
Sennheiser Consumer Audio	11	$511.94	$23,499	0.3%
Jabra	23	$175.59	$22,116	0.3%
DJI	6	$333.68	$21,816	0.3%
Kenwood	130	$269.04	$21,796	0.3%
Yamaha	11	$765.60	$21,550	0.3%
Beats	28	$99.68	$21,477	0.3%
Pioneer	54	$274.49	$20,215	0.3%
Furrion	13	$317.40	$19,891	0.3%
Alienware	4	$637.64	$19,826	0.3%
Vortex	22	$469.32	$19,600	0.3%
Onkyo	7	$598.65	$18,833	0.3%
Belkin	56	$41.43	$18,481	0.3%
Ubiquiti Networks	38	$227.20	$18,138	0.3%
NVIDIA	2	$174.50	$17,615	0.2%
Klipsch	16	$494.39	$17,023	0.2%
BOSS Audio Systems	88	$111.85	$16,082	0.2%
Lowrance	62	$298.10	$15,770	0.2%
Kodak	12	$61.35	$14,777	0.2%
GoPro	8	$263.82	$14,314	0.2%
BenQ	19	$551.54	$14,151	0.2%
Westinghouse	5	$145.95	$13,937	0.2%
HAUXIY	1	$119.99	$13,845	0.2%
TOZO	2	$18.99	$13,643	0.2%
Alpine	80	$314.13	$12,899	0.2%
Rockford Fosgate	131	$371.33	$11,994	0.2%
Blackmagic Design	7	$835.95	$11,834	0.2%
Bowers & Wilkins	13	$461.85	$11,671	0.2%
SUVCON	1	$59.99	$11,537	0.2%
Starlink	1	$299.00	$11,500	0.2%
KODAK PIXPRO	2	$149.00	$11,462	0.2%
Marshall	7	$198.99	$11,223	0.2%
DEWALT	7	$68.25	$10,469	0.1%
URAO	1	$89.99	$10,383	0.1%
OM System	4	$250.66	$9,865	0.1%
Electronics World	1	$32.90	$8,858	0.1%
Kobo	1	$229.95	$8,844	0.1%
AudioControl	22	$318.85	$8,765	0.1%
YAMAHA	12	$346.23	$8,652	0.1%
Shure	16	$291.90	$8,270	0.1%
Pyle	56	$47.80	$8,252	0.1%
Bushnell Golf	3	$180.66	$8,115	0.1%
Milwaukee	4	$162.23	$7,441	0.1%
Poly	27	$132.84	$7,325	0.1%
FUJIFILM	7	$46.05	$6,894	0.1%
Tripp Lite	150	$80.20	$6,881	0.1%
Logitech	28	$269.78	$6,811	0.1%
KTGEE	1	$16.99	$6,535	0.1%
Kasa Smart	2	$38.99	$5,998	0.1%
KAMRUI	1	$149.99	$5,769	0.1%
Nothing	1	$149.00	$5,731	0.1%
Epson	1	$288.95	$5,557	0.1%
Netgear	10	$129.01	$5,361	0.1%
Q Power	80	$88.74	$5,293	0.1%
Bushnell	47	$134.09	$5,171	0.1%
StarTech.com	176	$70.15	$5,050	0.1%
FiiO	23	$230.14	$4,848	0.1%
Celestron	11	$554.89	$4,661	0.1%
Focal	24	$701.21	$4,654	0.1%
Avylet	1	$39.98	$4,613	0.1%
SVS	27	$649.68	$4,613	0.1%
AKASO	1	$109.98	$4,230	0.1%
Ultimate Ears	4	$123.00	$4,213	0.1%
Kensington	109	$73.11	$4,153	0.1%
Pentax	22	$158.44	$4,098	0.1%
Power Watchdog	5	$140.10	$4,041	0.1%
Motorola Sound	2	$42.10	$4,006	0.1%
Uniden	7	$134.68	$3,929	0.1%
Dewalt	2	$32.49	$3,873	0.1%
JLab	15	$23.31	$3,866	0.1%
Baseus	2	$69.98	$3,844	0.1%
Simrad	21	$1,005.86	$3,812	0.1%
LG Electronics	6	$379.65	$3,784	0.1%
SiriusXM	12	$60.88	$3,784	0.1%
MikroTik	30	$286.89	$3,757	0.1%
avedio links	1	$15.89	$3,667	0.1%
JVC	51	$177.93	$3,658	0.1%
EATON	2	$81.44	$3,627	0.1%
MOVSSOU	1	$46.99	$3,615	0.1%

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Category Brand Performance - Electronics

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