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Category Brand Performance - Tools & Home Improvement

May 20, 2025

A brand-level performance analysis for the Tools & Home Improvement category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
DEWALT 598 $87.16 $931,792 15.5%
Milwaukee 443 $123.27 $586,929 9.8%
Klein Tools 419 $40.94 $205,326 3.4%
InSinkErator 44 $160.46 $118,887 2.0%
Makita 193 $117.26 $107,455 1.8%
BOSCH 117 $99.14 $85,552 1.4%
3M 247 $47.01 $84,692 1.4%
Filtrete 34 $52.99 $74,720 1.2%
CRAFTSMAN 59 $50.75 $71,385 1.2%
Moen 254 $114.20 $69,030 1.2%
TOTO 20 $199.45 $68,950 1.1%
Fluke 24 $253.76 $61,860 1.0%
Kidde 27 $43.18 $60,361 1.0%
RYOBI 95 $73.74 $56,020 0.9%
Aprilaire 6 $96.77 $52,531 0.9%
Metabo HPT 36 $133.93 $49,556 0.8%
Honeywell 65 $80.06 $49,287 0.8%
Southwire 63 $94.31 $43,745 0.7%
Brita 15 $23.39 $43,087 0.7%
Philips Hue 38 $87.18 $38,538 0.6%
Graco 42 $136.99 $37,599 0.6%
EGO Power+ 5 $151.79 $36,165 0.6%
Rust-Oleum 183 $24.97 $35,781 0.6%
Google 13 $129.18 $35,453 0.6%
CHAMBERLAIN 14 $168.82 $35,418 0.6%
Streamlight 92 $67.00 $34,408 0.6%
Schlage 54 $61.78 $34,200 0.6%
Skil 27 $126.38 $34,158 0.6%
GEARWRENCH 113 $71.76 $33,685 0.6%
Honeywell Home 31 $54.91 $33,453 0.6%
ZeroWater 4 $32.45 $32,938 0.5%
FIRST ALERT 26 $45.60 $31,647 0.5%
Broan-NuTone 57 $82.03 $30,565 0.5%
RIDGID 76 $86.54 $30,405 0.5%
Ingersoll Rand 50 $164.20 $29,001 0.5%
KOHLER 156 $129.87 $27,868 0.5%
Leviton 235 $12.91 $26,830 0.4%
Kohler 75 $85.15 $26,180 0.4%
ARCHITECTURAL MAILBOXES 50 $50.23 $25,141 0.4%
Panasonic 5 $166.79 $24,869 0.4%
Elkay 16 $157.90 $24,705 0.4%
Knipex Tools LP 55 $62.00 $24,704 0.4%
Google Nest 2 $156.50 $23,992 0.4%
Master Lock 101 $18.88 $23,803 0.4%
ScotchBlue 19 $20.60 $22,091 0.4%
IRWIN 155 $24.24 $21,363 0.4%
Fluidmaster 45 $11.78 $20,745 0.3%
Knipex 57 $59.81 $20,483 0.3%
Kwikset 58 $36.60 $19,874 0.3%
Berkey 14 $263.63 $19,133 0.3%
Genie 16 $45.44 $18,346 0.3%
Intermatic 45 $72.90 $17,700 0.3%
Airthings 2 $92.98 $17,536 0.3%
Diablo 104 $24.19 $17,478 0.3%
SIEMENS 61 $57.36 $17,305 0.3%
Sunex Tools 130 $40.61 $16,964 0.3%
DAP 67 $12.38 $16,750 0.3%
First Alert 10 $65.36 $16,594 0.3%
Little Giant 22 $133.37 $16,352 0.3%
Mayfair 24 $27.16 $16,268 0.3%
LiftMaster 29 $62.97 $16,151 0.3%
Zoeller 10 $204.26 $15,588 0.3%
Square D by Schneider Electric 69 $51.12 $15,310 0.3%
LIFT 11 $115.35 $15,231 0.3%
BLACK+DECKER 22 $43.51 $14,837 0.2%
Aqua-Pure 16 $126.18 $14,673 0.2%
Milwaukee Electric Tool 13 $67.70 $14,672 0.2%
Rheem 10 $116.32 $14,576 0.2%
American Standard 54 $57.40 $14,511 0.2%
Brondell 5 $81.06 $14,430 0.2%
Everpure 14 $116.67 $14,358 0.2%
General Tools 39 $17.07 $14,003 0.2%
Wayne 16 $190.62 $13,667 0.2%
Gorilla 20 $13.56 $13,447 0.2%
Wera Tools 53 $48.44 $13,348 0.2%
GE 106 $15.86 $13,272 0.2%
ecobee 2 $180.40 $13,139 0.2%
Craftsman 26 $44.30 $13,120 0.2%
Emerson 24 $56.65 $13,102 0.2%
Dremel 33 $18.09 $13,029 0.2%
AO Smith 11 $85.74 $12,945 0.2%
Scotch 28 $12.69 $12,937 0.2%
Lennox 4 $83.73 $12,893 0.2%
Freud 110 $36.83 $12,884 0.2%
KLEENGUARD 21 $52.65 $12,855 0.2%
Bostitch 11 $126.26 $12,717 0.2%
Wiha 58 $37.62 $12,629 0.2%
Lincoln Electric 29 $65.90 $12,551 0.2%
Astro Pneumatic Tool 51 $51.38 $12,526 0.2%
Kershaw 55 $46.32 $12,485 0.2%
Culligan 40 $29.26 $12,252 0.2%
STANLEY 41 $24.42 $11,714 0.2%
SentrySafe 10 $311.70 $11,697 0.2%
SCHLAGE 35 $63.39 $11,529 0.2%
Klein Tool 18 $31.14 $11,352 0.2%
Mail Boss 4 $116.74 $11,103 0.2%
MSA 23 $84.44 $10,903 0.2%
Weller 50 $35.35 $10,899 0.2%
Wera 37 $54.32 $10,722 0.2%
Woods 39 $35.75 $10,529 0.2%
Grundfos 4 $556.67 $10,449 0.2%
Mighty Mule 8 $162.71 $10,430 0.2%
Schluter 25 $140.21 $10,152 0.2%
PRIME-LINE 173 $11.35 $10,066 0.2%
Akro-Mils 36 $89.90 $9,845 0.2%
Victorinox 21 $43.60 $9,690 0.2%
Bosch 18 $71.33 $9,652 0.2%
EcoSmart 14 $109.51 $9,617 0.2%
3M Safety 4 $37.86 $9,399 0.2%
Lutron 29 $30.74 $9,345 0.2%
Flexzilla 32 $57.13 $9,326 0.2%
Estwing 54 $30.25 $9,277 0.2%
Delta 9 $183.14 $9,262 0.2%
Stabila 14 $161.25 $9,242 0.2%
Fieldpiece 8 $249.03 $9,158 0.2%
Malco 49 $41.23 $9,134 0.2%
MILWAUKEE 6 $168.95 $8,964 0.1%
KNIPEX 43 $44.86 $8,887 0.1%
Milwaukee Tool 1 $114.61 $8,816 0.1%
16 $51.15 $8,798 0.1%
Korky 38 $11.35 $8,380 0.1%
LEMENT 2 $13.99 $8,303 0.1%
Hakko 43 $43.21 $8,253 0.1%
Midwest Snips 16 $38.25 $8,209 0.1%
Minwax 59 $17.14 $8,154 0.1%
Pentek 16 $44.37 $8,103 0.1%
Feit Electric 153 $13.70 $8,038 0.1%
TEKTON 52 $55.41 $8,037 0.1%
Bernzomatic 12 $30.86 $7,930 0.1%
ESAB 14 $161.35 $7,720 0.1%
BW Technologies 6 $283.33 $7,658 0.1%
Danco 86 $13.44 $7,568 0.1%
THE BASEMENT WATCHDOG 7 $118.68 $7,489 0.1%
GIGALUMI 2 $27.14 $7,416 0.1%
Custom Leathercraft 48 $32.50 $7,257 0.1%
Milescraft 11 $26.31 $7,230 0.1%
Johnson 45 $40.79 $7,111 0.1%
Husqvarna 7 $229.53 $6,979 0.1%
Yale Security 10 $132.31 $6,945 0.1%
Titebond 34 $16.11 $6,882 0.1%
Westinghouse 70 $32.25 $6,854 0.1%
Flanders 22 $45.53 $6,805 0.1%
WD-40 Specialist 3 $19.61 $6,726 0.1%
Sellstrom 9 $19.45 $6,632 0.1%
BORA 9 $75.64 $6,611 0.1%
Kobalt 8 $47.14 $6,591 0.1%
Titan 89 $20.28 $6,580 0.1%
Stanley 37 $26.58 $6,546 0.1%
Quick Dam 8 $59.58 $6,457 0.1%
OXO 6 $13.84 $6,407 0.1%
TDCHINGES 2 $24.34 $6,391 0.1%
Innovative Products of America 3 $133.46 $6,385 0.1%
Command 25 $12.34 $6,384 0.1%
Ontel 9 $17.48 $6,256 0.1%
DELTA 16 $97.42 $6,191 0.1%
Zinsser 30 $22.56 $6,068 0.1%
Rubbermaid 10 $54.27 $5,976 0.1%
Wright Products 30 $18.05 $5,941 0.1%
Bemis 26 $34.03 $5,888 0.1%
M-D Building Products 58 $14.67 $5,861 0.1%
FFJ 1 $49.99 $5,768 0.1%
Greenlee 31 $129.86 $5,746 0.1%
PORTER-CABLE 12 $86.05 $5,691 0.1%
Suburban 4 $138.87 $5,647 0.1%
Wilton 24 $186.40 $5,532 0.1%
Brightown 2 $13.49 $5,531 0.1%
Milton 42 $19.07 $5,451 0.1%
MaxiFlex 11 $39.01 $5,418 0.1%
Metaltech 4 $162.73 $5,407 0.1%
Wooster 78 $11.33 $5,394 0.1%
Crescent 45 $26.95 $5,315 0.1%
Krylon 46 $17.19 $5,269 0.1%
Liberty Pumps 8 $265.52 $5,091 0.1%
Channellock 35 $33.39 $5,000 0.1%
Loctite 10 $17.61 $4,981 0.1%
Milwaukee Electric Tools 1 $129.00 $4,962 0.1%
Walker's 7 $40.60 $4,943 0.1%
Spectra Precision 2 $722.29 $4,920 0.1%
Lenox 57 $28.05 $4,838 0.1%
Miracle Sealants 11 $25.64 $4,804 0.1%
3-IN-ONE 4 $15.55 $4,775 0.1%
California Air Tools 6 $283.03 $4,681 0.1%
Jura 5 $61.27 $4,665 0.1%
Ansell 12 $36.72 $4,663 0.1%
Louisville Ladder 16 $229.91 $4,651 0.1%
National Hardware 74 $13.70 $4,631 0.1%
KSIPZE 1 $11.98 $4,608 0.1%
GearWrench 15 $42.78 $4,498 0.1%
Ammo Can Man 3 $62.65 $4,489 0.1%
Arrow Fastener 13 $27.33 $4,384 0.1%
DeWalt 5 $102.73 $4,340 0.1%
Hunter 8 $81.54 $4,336 0.1%
Greenworks 3 $85.72 $4,309 0.1%
Wagner 18 $63.39 $4,300 0.1%
HALO 25 $27.29 $4,270 0.1%
Keter 2 $187.49 $4,230 0.1%
Genesis 4 $30.06 $4,134 0.1%
WD-40 9 $45.58 $4,061 0.1%
PHILIPS 16 $27.52 $4,031 0.1%
Lisle 39 $19.13 $4,026 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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