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Category Brand Performance - Tools & Home Improvement

June 14, 2025

A brand-level performance analysis for the Tools & Home Improvement category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
DEWALT 444 $86.00 $834,410 16.7%
Milwaukee 411 $124.90 $632,717 12.7%
Klein Tools 271 $42.59 $165,251 3.3%
InSinkErator 36 $152.19 $96,922 1.9%
Makita 160 $118.74 $96,358 1.9%
TOTO 15 $113.62 $78,314 1.6%
3M 209 $44.67 $76,811 1.5%
BOSCH 62 $99.07 $59,018 1.2%
RYOBI 80 $73.31 $57,902 1.2%
Moen 213 $108.02 $53,994 1.1%
Fluke 20 $249.10 $52,580 1.1%
Aprilaire 4 $70.74 $47,874 1.0%
Craftsman 5 $65.17 $46,187 0.9%
Filtrete 20 $58.05 $45,975 0.9%
Southwire 47 $101.27 $41,043 0.8%
Honeywell 61 $73.63 $39,228 0.8%
Kidde 14 $43.05 $37,883 0.8%
Metabo HPT 27 $135.80 $36,403 0.7%
KNIPEX 61 $55.36 $36,006 0.7%
CHAMBERLAIN 11 $120.00 $34,967 0.7%
Broan-NuTone 49 $85.71 $33,764 0.7%
Streamlight 79 $71.75 $33,513 0.7%
Rust-Oleum 154 $22.77 $33,131 0.7%
Graco 37 $150.17 $32,935 0.7%
First Alert 21 $53.35 $32,340 0.6%
Skil 26 $113.26 $32,202 0.6%
Google 10 $125.54 $31,796 0.6%
Brita 13 $21.31 $31,630 0.6%
RIDGID 72 $91.97 $30,720 0.6%
EGO Power+ 3 $103.56 $29,604 0.6%
Honeywell Home 22 $58.49 $29,428 0.6%
Philips Hue 26 $93.37 $28,256 0.6%
Ingersoll Rand 43 $185.64 $27,727 0.6%
Google Nest 1 $138.50 $26,635 0.5%
Leviton 184 $12.87 $24,428 0.5%
Kohler 76 $95.83 $22,942 0.5%
Intermatic 39 $69.22 $22,922 0.5%
ARCHITECTURAL MAILBOXES 40 $51.63 $22,679 0.5%
KOHLER 109 $115.83 $22,436 0.4%
Master Lock 87 $18.17 $22,335 0.4%
ZeroWater 4 $34.20 $22,057 0.4%
Elkay 8 $351.00 $21,578 0.4%
ScotchBlue 17 $16.15 $21,488 0.4%
SCHLAGE 27 $63.98 $20,771 0.4%
Fluidmaster 43 $11.99 $20,033 0.4%
Diablo 106 $23.33 $19,476 0.4%
Berkey 14 $260.92 $19,060 0.4%
Wera 38 $56.44 $18,574 0.4%
Mayfair 22 $26.87 $18,536 0.4%
DAP 57 $12.36 $17,894 0.4%
GEARWRENCH 55 $81.34 $17,620 0.4%
Genie 13 $48.59 $16,986 0.3%
IRWIN 131 $22.70 $16,797 0.3%
SIEMENS 55 $49.52 $16,792 0.3%
Wayne 15 $183.53 $16,368 0.3%
Gorilla 21 $13.21 $15,406 0.3%
Kwikset 36 $40.13 $14,829 0.3%
Sunex Tools 113 $42.70 $14,822 0.3%
Bostitch 12 $98.03 $14,210 0.3%
Zoeller 10 $203.76 $14,114 0.3%
Mighty Mule 8 $159.99 $13,165 0.3%
Kershaw 56 $46.83 $13,011 0.3%
Schlage 37 $53.12 $12,882 0.3%
Astro Pneumatic Tool 47 $50.03 $12,845 0.3%
Wiha 51 $41.79 $12,388 0.2%
Klein Tool 22 $28.95 $12,304 0.2%
KLEENGUARD 16 $42.37 $12,026 0.2%
Little Giant 16 $118.02 $11,979 0.2%
Scotch 25 $11.66 $11,619 0.2%
Fieldpiece 6 $290.18 $11,479 0.2%
Culligan 36 $30.20 $10,057 0.2%
Weller 43 $33.08 $9,604 0.2%
Panasonic 2 $132.20 $9,492 0.2%
General Tools 31 $13.75 $9,346 0.2%
Stabila 13 $170.45 $9,223 0.2%
LIFT 9 $104.16 $9,173 0.2%
Flexzilla 28 $61.76 $9,171 0.2%
Estwing 45 $29.80 $9,132 0.2%
Bemis 20 $33.60 $8,990 0.2%
3M Safety 1 $76.18 $8,790 0.2%
Lincoln Electric 19 $79.22 $8,774 0.2%
Ontel 8 $17.43 $8,496 0.2%
STANLEY 45 $23.09 $8,489 0.2%
Korky 33 $11.44 $8,487 0.2%
Freud 78 $39.14 $8,458 0.2%
Knipex Tools LP 39 $68.38 $8,332 0.2%
AO Smith 7 $65.07 $8,332 0.2%
Minwax 55 $17.34 $8,296 0.2%
BLACK+DECKER 11 $52.09 $8,271 0.2%
Schluter 20 $132.50 $8,160 0.2%
Schneider Electric 24 $38.99 $8,117 0.2%
GE 50 $17.13 $7,948 0.2%
Wilton 27 $213.68 $7,793 0.2%
Mail Boss 1 $99.99 $7,692 0.2%
LEMENT 1 $9.99 $7,685 0.2%
BW Technologies 6 $283.50 $7,673 0.2%
SentrySafe 5 $385.11 $7,478 0.1%
LiftMaster 18 $40.70 $7,321 0.1%
Bernzomatic 10 $33.65 $7,277 0.1%
Square D by Schneider Electric 47 $52.36 $7,186 0.1%
Feit Electric 130 $13.45 $7,133 0.1%
PRIME-LINE 137 $11.47 $7,113 0.1%
ESAB 12 $166.74 $6,920 0.1%
GIGALUMI 1 $25.49 $6,863 0.1%
EcoSmart 5 $263.81 $6,839 0.1%
Malco 39 $41.16 $6,838 0.1%
Knipex 43 $54.41 $6,826 0.1%
THE BASEMENT WATCHDOG 6 $136.84 $6,746 0.1%
Hakko 31 $37.28 $6,693 0.1%
American Standard 40 $54.56 $6,690 0.1%
Wera Tools 45 $47.38 $6,650 0.1%
Danco 78 $14.34 $6,616 0.1%
CRAFTSMAN 20 $41.44 $6,597 0.1%
Custom Leathercraft 40 $30.23 $6,467 0.1%
Midwest Snips 8 $34.96 $6,343 0.1%
Bosch 6 $106.59 $6,284 0.1%
WD-40 Specialist 2 $9.98 $6,277 0.1%
Aqua-Pure 10 $109.89 $6,244 0.1%
FIRST ALERT 9 $51.23 $6,231 0.1%
Everpure 9 $97.21 $6,231 0.1%
Louisville Ladder 11 $128.43 $5,968 0.1%
MSA 20 $90.57 $5,935 0.1%
Wright Products 22 $19.61 $5,933 0.1%
Quick Dam 7 $51.42 $5,933 0.1%
Delta 4 $148.73 $5,851 0.1%
Flanders 16 $41.50 $5,697 0.1%
Wagner 17 $81.62 $5,684 0.1%
TEKTON 23 $58.47 $5,667 0.1%
10 $60.03 $5,652 0.1%
Victorinox 7 $40.23 $5,647 0.1%
Husqvarna 2 $576.69 $5,625 0.1%
Command 23 $11.81 $5,596 0.1%
Kobalt 6 $54.61 $5,594 0.1%
Emerson 21 $51.42 $5,529 0.1%
Greenlee 27 $102.62 $5,516 0.1%
MaxiFlex 8 $49.02 $5,479 0.1%
Komelon 23 $17.92 $5,268 0.1%
Miracle Sealants 8 $27.10 $5,249 0.1%
Milescraft 8 $24.69 $5,130 0.1%
TDCHINGES 1 $26.59 $5,113 0.1%
Liberty Pumps 8 $265.52 $5,091 0.1%
MILWAUKEE 4 $198.23 $5,019 0.1%
Milwaukee Electric Tools 1 $129.00 $4,962 0.1%
Westinghouse 54 $34.44 $4,951 0.1%
Wooster 72 $10.71 $4,854 0.1%
Abatron 6 $58.87 $4,808 0.1%
Zinsser 26 $23.30 $4,791 0.1%
Milton 33 $21.19 $4,782 0.1%
Johnson 41 $29.58 $4,753 0.1%
3-IN-ONE 3 $7.13 $4,732 0.1%
Titebond 25 $15.32 $4,693 0.1%
CPS 3 $139.94 $4,612 0.1%
Lutron 20 $28.79 $4,574 0.1%
Shop-Vac 11 $22.93 $4,574 0.1%
Woods 27 $38.95 $4,557 0.1%
Jackson Safety 25 $54.19 $4,546 0.1%
National Hardware 68 $14.05 $4,518 0.1%
Channellock 32 $34.14 $4,344 0.1%
Newborn 5 $37.50 $4,306 0.1%
Milwaukee Electric Tool 5 $66.30 $4,263 0.1%
Krylon 31 $18.07 $4,252 0.1%
Keter 1 $109.99 $4,230 0.1%
Brondell 4 $78.58 $4,200 0.1%
Arrow Fastener 12 $28.92 $4,189 0.1%
Grundfos 3 $468.89 $4,142 0.1%
M-D Building Products 44 $16.58 $4,123 0.1%
Airthings 1 $53.49 $4,115 0.1%
Park Tool 9 $63.79 $4,024 0.1%
PHILIPS 12 $23.04 $4,005 0.1%
Titan 76 $19.53 $3,994 0.1%
PUR 6 $24.94 $3,979 0.1%
BORA 6 $73.63 $3,894 0.1%
Mechanix Wear 32 $24.92 $3,883 0.1%
EVOLUTION 3 $76.00 $3,817 0.1%
Lisle 33 $19.19 $3,817 0.1%
MINKA-AIRE 23 $276.48 $3,643 0.1%
Flushmate 3 $83.81 $3,620 0.1%
Alarm Lock 3 $256.68 $3,615 0.1%
Sellstrom 5 $23.07 $3,527 0.1%
Lenox 44 $26.90 $3,523 0.1%
Bell+Howell 11 $24.88 $3,513 0.1%
Kobalts 2 $79.02 $3,455 0.1%
Jonard Tools 26 $40.71 $3,441 0.1%
Pentek 9 $46.64 $3,410 0.1%
Buckeye 4 $79.97 $3,398 0.1%
Safe T Alert 4 $56.95 $3,363 0.1%
Flex Seal Liquid 7 $34.83 $3,356 0.1%
Hoshizaki 2 $74.89 $3,288 0.1%
Bucket Boss 15 $23.40 $3,268 0.1%
SAS 14 $39.53 $3,245 0.1%
Waste King 3 $67.43 $3,231 0.1%
in sink erator 1 $279.00 $3,219 0.1%
Walker's 5 $37.12 $3,150 0.1%
VESSEL 30 $28.60 $3,142 0.1%
Hubbell 10 $38.64 $3,133 0.1%
SOG 15 $41.92 $3,128 0.1%
Eaton 19 $40.71 $3,123 0.1%
California Air Tools 4 $302.55 $3,089 0.1%
Pure Blue 3 $69.26 $3,089 0.1%
Rerdeim 1 $7.98 $3,069 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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