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Category Brand Performance - Sports & Outdoors

May 20, 2025

A brand-level performance analysis for the Sports & Outdoors category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
HOLOSUN 39 $327.63 $108,733 4.0%
Garmin 28 $404.74 $94,443 3.4%
Streamlight 99 $110.35 $72,890 2.7%
Sperax 2 $198.99 $72,396 2.6%
Callaway 91 $173.49 $71,748 2.6%
Coleman 86 $70.42 $60,226 2.2%
Minn Kota 56 $349.68 $56,704 2.1%
Intex 24 $58.71 $45,588 1.7%
Franklin Sports 117 $42.53 $43,731 1.6%
Sig Sauer 70 $187.04 $38,544 1.4%
Vortex 84 $307.54 $38,318 1.4%
SHIMANO 307 $57.03 $38,153 1.4%
Igloo 70 $45.46 $34,624 1.3%
Umarex 76 $82.27 $33,950 1.2%
Fitbit 6 $113.18 $33,769 1.2%
WILSON 170 $88.64 $32,599 1.2%
Rawlings 118 $123.48 $32,104 1.2%
Gamo 43 $84.96 $30,071 1.1%
TaylorMade 162 $204.84 $29,781 1.1%
Attwood 212 $28.52 $28,292 1.0%
Titleist 48 $96.71 $26,795 1.0%
Nike 130 $33.06 $25,095 0.9%
Kryptonite 42 $66.68 $24,948 0.9%
Topps 28 $38.24 $23,157 0.8%
Hydro Flask 66 $29.44 $19,907 0.7%
Continental 77 $65.99 $19,902 0.7%
Park Tool 102 $32.83 $19,738 0.7%
STAR BRITE 57 $22.88 $19,316 0.7%
Bushnell Golf 5 $350.99 $19,009 0.7%
47 61 $27.43 $18,828 0.7%
Magpul 88 $54.43 $18,392 0.7%
Plano 95 $37.28 $17,939 0.7%
Penn 20 $24.04 $16,512 0.6%
HotHands 27 $20.79 $15,182 0.6%
Crosman 42 $41.76 $14,919 0.5%
Panini 46 $33.81 $14,136 0.5%
Caldwell 56 $58.76 $13,778 0.5%
Owala 9 $31.92 $13,651 0.5%
STANLEY 4 $54.99 $11,800 0.4%
Bushnell 21 $178.06 $11,752 0.4%
Easton 115 $119.97 $11,685 0.4%
SRAM 86 $58.69 $11,675 0.4%
Trijicon 26 $207.37 $11,603 0.4%
FUN PAC 1 $29.97 $11,527 0.4%
Kuat 20 $528.99 $11,385 0.4%
Smith & Wesson 49 $30.16 $10,715 0.4%
Heater 14 $198.15 $10,632 0.4%
Cold Steel 134 $43.03 $10,375 0.4%
SPYPOINT 8 $107.96 $10,282 0.4%
SEACHOICE 135 $22.47 $10,103 0.4%
EOTECH 13 $677.07 $9,961 0.4%
Moultrie 18 $73.96 $9,831 0.4%
Onyx 33 $47.26 $9,826 0.4%
BOG 13 $133.38 $9,518 0.3%
Champion Sports 61 $31.13 $9,477 0.3%
CHAMPRO 93 $29.57 $9,430 0.3%
303 Products 6 $26.43 $9,399 0.3%
Pride Golf Tee 9 $9.32 $9,285 0.3%
Muc-Off 24 $19.00 $9,246 0.3%
MTEN 1 $29.99 $9,228 0.3%
Louisville Slugger 33 $191.00 $9,187 0.3%
Daisy 29 $26.84 $9,093 0.3%
Burris 28 $211.57 $9,059 0.3%
Thule 57 $248.21 $8,775 0.3%
Walker's 40 $34.03 $8,734 0.3%
New Era 67 $28.27 $8,712 0.3%
KENT 1 $36.99 $8,536 0.3%
Leupold 39 $332.81 $8,419 0.3%
PETZL 61 $64.05 $8,180 0.3%
Avian-X 11 $92.86 $7,948 0.3%
SAMSUNG 4 $80.28 $7,770 0.3%
THERABAND 8 $22.35 $7,680 0.3%
Birchwood Casey 94 $21.23 $7,465 0.3%
DEWALT 4 $215.09 $7,296 0.3%
YakAttack 42 $35.63 $7,273 0.3%
MTM 58 $19.81 $7,242 0.3%
Topeak 52 $43.49 $7,230 0.3%
Frankford Arsenal 36 $50.60 $6,845 0.3%
MERCURY 3 $90.66 $6,830 0.2%
Tipton 17 $54.64 $6,640 0.2%
Kershaw 34 $34.66 $6,428 0.2%
Coast 13 $40.34 $6,363 0.2%
Augason Farms 2 $20.89 $6,343 0.2%
Arccos Golf 1 $54.95 $6,340 0.2%
Primos Hunting 23 $40.75 $6,297 0.2%
Jetboil 16 $98.44 $6,264 0.2%
Srixon 25 $35.54 $6,218 0.2%
Reliance Controls 1 $19.88 $6,117 0.2%
Bridgestone Golf 21 $27.16 $6,072 0.2%
INTEX 4 $26.32 $6,031 0.2%
Quicksilver 22 $68.77 $5,946 0.2%
Sun Mountain 25 $247.52 $5,915 0.2%
Real Avid 47 $39.87 $5,901 0.2%
Boat Bling 10 $31.92 $5,866 0.2%
FBSPORT 2 $149.99 $5,769 0.2%
Rapala 65 $17.11 $5,731 0.2%
Nalgene 47 $12.46 $5,610 0.2%
Rule 24 $108.80 $5,588 0.2%
Boss Life 4 $44.98 $5,458 0.2%
FootJoy 40 $22.10 $5,400 0.2%
Hornady 52 $56.08 $5,385 0.2%
SKLZ 1 $34.00 $5,231 0.2%
Camp Chef 1 $134.99 $5,192 0.2%
YONEX 60 $43.16 $5,158 0.2%
ReadyWise 4 $85.24 $5,153 0.2%
Lee Precision 83 $35.80 $5,098 0.2%
Wahoo Fitness 1 $264.40 $5,085 0.2%
HEAD 71 $35.37 $5,080 0.2%
Osprey 28 $140.45 $5,062 0.2%
WIFFLE 9 $19.53 $5,048 0.2%
Yakima 17 $225.33 $4,931 0.2%
Speedo 27 $21.54 $4,870 0.2%
Victorinox 16 $30.97 $4,865 0.2%
ONYX 2 $68.97 $4,864 0.2%
TACTACAM 2 $98.50 $4,538 0.2%
AIRHEAD 54 $52.11 $4,529 0.2%
LifeStraw 4 $40.00 $4,461 0.2%
Daphne's Headcovers 48 $26.26 $4,453 0.2%
Wheeler 21 $52.41 $4,442 0.2%
Bag Boy 12 $127.98 $4,356 0.2%
BELL 63 $66.12 $4,337 0.2%
Hunters Specialties 43 $15.07 $4,333 0.2%
Scotty 67 $24.55 $4,280 0.2%
SureFire 19 $188.25 $4,279 0.2%
Brita 4 $21.20 $4,272 0.2%
adidas 128 $36.25 $4,264 0.2%
Tachikara 24 $43.20 $4,199 0.2%
Millennium Marine 5 $99.48 $4,186 0.2%
Whitetail Institute 13 $40.00 $4,179 0.2%
Scepter 4 $62.68 $4,156 0.2%
MSR 25 $89.76 $4,115 0.2%
Rust-Oleum 5 $65.22 $4,113 0.2%
Peltor 3 $64.42 $4,094 0.1%
SABRE 26 $19.58 $4,046 0.1%
Hoppe's 39 $10.32 $4,033 0.1%
Hogue 63 $22.64 $4,013 0.1%
Berkey 3 $133.33 $3,965 0.1%
SOG 44 $57.68 $3,886 0.1%
Extreme Max 23 $50.18 $3,855 0.1%
Nexbelt 4 $53.84 $3,852 0.1%
Lifetime 5 $232.58 $3,846 0.1%
Gatorade 4 $17.04 $3,826 0.1%
ACR 11 $110.54 $3,750 0.1%
Pelican 13 $128.59 $3,714 0.1%
Funko 92 $12.69 $3,705 0.1%
Spalding 10 $34.94 $3,704 0.1%
MAGMA 8 $174.69 $3,615 0.1%
Molten 6 $54.30 $3,613 0.1%
Pyle 5 $41.15 $3,591 0.1%
Elite Force 13 $69.08 $3,588 0.1%
Shearwater Research 4 $695.00 $3,510 0.1%
Golf Pride 35 $12.03 $3,465 0.1%
Mattel 11 $29.41 $3,405 0.1%
Giro 69 $105.11 $3,379 0.1%
THE NORTH FACE 25 $84.97 $3,375 0.1%
Bones 23 $37.38 $3,372 0.1%
Xiaomi 5 $50.33 $3,370 0.1%
PENN 14 $101.87 $3,368 0.1%
Callaway Golf 12 $151.40 $3,340 0.1%
Milwaukee 8 $89.56 $3,287 0.1%
TYR 53 $19.93 $3,233 0.1%
Crankbrothers 27 $47.19 $3,156 0.1%
YETI 32 $102.81 $3,135 0.1%
Vertx 11 $86.81 $3,097 0.1%
Dargahou 1 $79.99 $3,077 0.1%
Megababe 1 $9.99 $3,074 0.1%
Buck Knives 13 $40.47 $3,066 0.1%
Hollywood Racks 2 $397.49 $3,058 0.1%
NiteRider 23 $39.37 $3,048 0.1%
LEGO 1 $158.00 $3,038 0.1%
Oakley 48 $199.08 $3,029 0.1%
Gas One 7 $20.59 $3,018 0.1%
Klein Tools 8 $41.35 $3,012 0.1%
Lucas Oil 14 $24.79 $3,004 0.1%
Magura 18 $58.48 $3,000 0.1%
Chriffer 1 $25.99 $2,999 0.1%
Nikon 3 $166.75 $2,988 0.1%
T-H Marine 21 $69.63 $2,980 0.1%
BUBBA 3 $137.08 $2,975 0.1%
Selkirk Sport 4 $88.20 $2,971 0.1%
Tommy Bahama 1 $110.00 $2,962 0.1%
Flame King 5 $51.45 $2,903 0.1%
Finish Line 26 $18.93 $2,894 0.1%
Boulder 1 $74.99 $2,884 0.1%
HOPPE'S 17 $12.33 $2,830 0.1%
Sport-Brella 2 $37.13 $2,819 0.1%
DeMarini 29 $247.97 $2,807 0.1%
Yes4All 6 $36.09 $2,801 0.1%
Chamois Butt'r 5 $21.27 $2,789 0.1%
Razor 11 $54.10 $2,766 0.1%
Under Armour 84 $39.60 $2,754 0.1%
Allen Company 49 $19.86 $2,710 0.1%
Gaiam 13 $25.85 $2,700 0.1%
Otis Technology 21 $33.32 $2,679 0.1%
Diamond Sports 7 $74.46 $2,676 0.1%
Woodhaven 19 $27.28 $2,663 0.1%
Wise 36 $96.50 $2,662 0.1%
Howies 38 $12.44 $2,658 0.1%
O'Brien 9 $105.53 $2,639 0.1%
Babolat 31 $83.24 $2,637 0.1%

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