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Category Brand Performance - Sports & Outdoors

April 12, 2025

A brand-level performance analysis for the Sports & Outdoors category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name ASIN Count Avg Price (USD) Avg Monthly Sales 7-Day Market Share (%)
HOLOSUN 30 $355.82 $105,371 5.2%
Streamlight 76 $104.35 $68,477 3.4%
Garmin 20 $444.96 $61,248 3.0%
Fitbit 4 $106.00 $43,593 2.2%
Intex 15 $47.03 $39,923 2.0%
Callaway 68 $156.29 $37,631 1.9%
Franklin Sports 87 $40.67 $36,931 1.8%
Umarex 74 $76.39 $35,521 1.8%
Sig Sauer 48 $196.01 $31,968 1.6%
HotHands 27 $20.42 $29,903 1.5%
Coleman 75 $61.36 $29,162 1.4%
WILSON 112 $76.02 $27,993 1.4%
SHIMANO 219 $47.56 $27,581 1.4%
Vortex 51 $350.96 $26,656 1.3%
Igloo 47 $45.32 $24,390 1.2%
Minn Kota 40 $390.87 $23,523 1.2%
Gamo 46 $71.06 $22,519 1.1%
Bushnell 16 $167.82 $22,255 1.1%
Rawlings 70 $111.08 $21,946 1.1%
Panini 38 $29.89 $21,752 1.1%
47 56 $27.26 $20,191 1.0%
Penn 20 $24.92 $19,588 1.0%
Nike 101 $30.95 $19,027 0.9%
Magpul 73 $46.61 $17,163 0.8%
Park Tool 88 $36.83 $17,084 0.8%
Attwood 151 $28.97 $16,857 0.8%
Plano 83 $32.84 $15,961 0.8%
Kryptonite 30 $70.28 $15,530 0.8%
Heater 17 $216.46 $14,643 0.7%
Caldwell 39 $60.96 $14,209 0.7%
Titleist 29 $74.18 $13,773 0.7%
Continental 49 $67.41 $11,306 0.6%
Easton 74 $105.96 $11,008 0.5%
New Era 56 $27.40 $10,953 0.5%
Smith & Wesson 30 $28.47 $10,885 0.5%
STAR BRITE 46 $26.86 $10,453 0.5%
Primos Hunting 24 $49.20 $10,364 0.5%
Crosman 37 $30.80 $10,280 0.5%
CHAMPRO 59 $34.50 $10,161 0.5%
Cold Steel 85 $42.21 $10,010 0.5%
Thule 23 $314.03 $9,907 0.5%
Owala 4 $20.10 $9,825 0.5%
HOPPE'S 57 $12.02 $9,675 0.5%
STANLEY 5 $40.85 $9,479 0.5%
TaylorMade 90 $204.32 $9,389 0.5%
Woodhaven 41 $36.31 $9,310 0.5%
MTEN 1 $29.99 $9,228 0.5%
Trijicon 17 $229.56 $8,916 0.4%
Hydro Flask 35 $29.05 $8,747 0.4%
Tipton 17 $51.86 $8,558 0.4%
AGM Global Vision 2 $695.00 $8,413 0.4%
Walker's 32 $30.26 $8,397 0.4%
Onyx 18 $47.42 $8,296 0.4%
Louisville Slugger 23 $181.32 $8,164 0.4%
Moultrie 14 $72.03 $8,150 0.4%
SRAM 62 $50.16 $7,962 0.4%
Frankford Arsenal 32 $56.26 $7,757 0.4%
PETZL 41 $66.39 $7,672 0.4%
Osprey 21 $155.29 $7,114 0.4%
Sun Mountain 16 $241.99 $7,085 0.4%
Topps 26 $32.25 $6,991 0.3%
SAMSUNG 3 $92.16 $6,780 0.3%
Champion Sports 36 $28.77 $6,660 0.3%
THERABAND 4 $19.96 $6,658 0.3%
Coast 8 $40.23 $6,567 0.3%
YETI 25 $76.45 $6,452 0.3%
Daisy 24 $31.30 $6,439 0.3%
Real Avid 37 $40.38 $6,404 0.3%
Avian-X 9 $96.33 $6,315 0.3%
Kershaw 27 $34.78 $6,252 0.3%
Hornady 41 $45.66 $5,963 0.3%
MTM 49 $19.13 $5,925 0.3%
Hunters Specialties 47 $15.17 $5,901 0.3%
SureFire 15 $144.12 $5,804 0.3%
Birchwood Casey 61 $24.91 $5,783 0.3%
EOTECH 5 $738.59 $5,733 0.3%
HEAD 54 $36.29 $5,720 0.3%
Fit & Fresh 2 $10.40 $5,511 0.3%
Lee Precision 76 $39.27 $5,509 0.3%
adidas 78 $28.80 $5,264 0.3%
Pride Golf Tee 8 $10.13 $5,158 0.3%
Jetboil 13 $88.72 $5,116 0.3%
Bridgestone Golf 14 $29.38 $5,107 0.3%
BOG 10 $117.09 $5,015 0.2%
Peltor 2 $83.15 $4,994 0.2%
Muc-Off 16 $20.63 $4,912 0.2%
TACTACAM 2 $126.32 $4,858 0.2%
Whitetail Institute 9 $44.70 $4,838 0.2%
303 Products 4 $19.50 $4,828 0.2%
Reliance Controls 2 $23.61 $4,693 0.2%
YakAttack 34 $40.61 $4,637 0.2%
YONEX 36 $48.95 $4,628 0.2%
ProForm 1 $598.00 $4,600 0.2%
Topeak 38 $37.19 $4,600 0.2%
SABRE 23 $19.37 $4,519 0.2%
Allen Company 51 $23.64 $4,482 0.2%
Wheeler 18 $43.98 $4,479 0.2%
Wahoo Fitness 1 $276.28 $4,250 0.2%
Boss Life 4 $43.67 $4,232 0.2%
Lyman 32 $61.03 $4,136 0.2%
Yakima 7 $160.74 $4,128 0.2%
Leupold 20 $286.16 $4,114 0.2%
Victorinox 14 $30.59 $4,108 0.2%
Nexbelt 4 $52.68 $4,108 0.2%
Berkey 3 $133.33 $3,965 0.2%
Gas One 7 $20.77 $3,942 0.2%
Burris 18 $122.33 $3,933 0.2%
Mr. Heater 4 $38.03 $3,933 0.2%
Quicksilver 15 $56.13 $3,917 0.2%
Millennium Marine 8 $113.39 $3,916 0.2%
GranBoard 3 $243.16 $3,897 0.2%
Brita 3 $19.69 $3,874 0.2%
Rule 15 $123.49 $3,776 0.2%
FBSPORT 2 $120.99 $3,723 0.2%
Rapala 44 $15.84 $3,714 0.2%
SEACHOICE 81 $22.26 $3,666 0.2%
WIFFLE 10 $25.19 $3,512 0.2%
BUBBA 4 $141.54 $3,376 0.2%
Elite Force 9 $73.46 $3,369 0.2%
MSR 12 $66.08 $3,348 0.2%
Golf Pride 35 $12.39 $3,329 0.2%
Razor 9 $69.11 $3,329 0.2%
DeMarini 20 $232.76 $3,306 0.2%
Milwaukee 7 $89.19 $3,279 0.2%
GCI OUTDOOR 1 $85.00 $3,269 0.2%
BELL 39 $62.05 $3,249 0.2%
Funko 65 $12.29 $3,227 0.2%
DEWALT 3 $214.99 $3,213 0.2%
SOG 26 $47.85 $3,209 0.2%
Klein Tools 7 $40.60 $3,114 0.2%
Srixon 15 $31.98 $3,097 0.2%
T-H Marine 16 $88.57 $3,080 0.2%
Dargahou 1 $39.99 $3,076 0.2%
Bones 17 $31.01 $3,051 0.2%
LifeStraw 3 $47.25 $3,016 0.1%
Xiaomi 5 $44.96 $2,994 0.1%
Camp Chef 1 $153.67 $2,955 0.1%
Hogue 41 $24.01 $2,887 0.1%
KENT 1 $36.99 $2,845 0.1%
Rust-Oleum 3 $105.06 $2,773 0.1%
Scotty 42 $22.48 $2,772 0.1%
SPRINGFIELD ARMORY 1 $119.49 $2,757 0.1%
Morrell 10 $74.25 $2,737 0.1%
SPYPOINT 5 $102.51 $2,640 0.1%
COOLWUFAN 1 $33.99 $2,615 0.1%
RCBS 31 $48.22 $2,588 0.1%
Carlson's Choke Tubes 4 $59.32 $2,557 0.1%
Tachikara 11 $37.31 $2,557 0.1%
Vice Golf 1 $33.12 $2,548 0.1%
Pyle 3 $45.16 $2,505 0.1%
Flame King 5 $51.20 $2,495 0.1%
Ancor 43 $32.09 $2,409 0.1%
CamelBak 35 $40.09 $2,400 0.1%
Lucas Oil 11 $22.37 $2,390 0.1%
AIRHEAD 42 $39.09 $2,363 0.1%
Scepter 3 $70.21 $2,355 0.1%
Champion 11 $16.76 $2,330 0.1%
ARENA 11 $16.39 $2,316 0.1%
Do All Outdoors 2 $302.25 $2,291 0.1%
Vertx 7 $66.96 $2,261 0.1%
Duraflame 5 $13.97 $2,253 0.1%
ACR 8 $122.98 $2,230 0.1%
MERCURY 3 $98.48 $2,213 0.1%
Mountain House 2 $33.70 $2,200 0.1%
potable aqua 3 $10.99 $2,193 0.1%
Shock Doctor 16 $28.34 $2,185 0.1%
Daiwa 28 $114.48 $2,183 0.1%
Bag Boy 8 $62.90 $2,181 0.1%
Mattel 8 $32.00 $2,181 0.1%
Titan by Arctic Zone 1 $62.99 $2,180 0.1%
Babolat 16 $96.09 $2,168 0.1%
Yes4All 2 $46.87 $2,159 0.1%
Carlsons 15 $54.76 $2,151 0.1%
Nalgene 23 $11.47 $2,113 0.1%
Howies 31 $10.46 $2,112 0.1%
Daphne's Headcovers 31 $25.68 $2,104 0.1%
TRUGLO 44 $45.53 $2,086 0.1%
NiteRider 15 $32.25 $2,080 0.1%
Pelican 8 $102.38 $2,077 0.1%
Chriffer 1 $26.99 $2,076 0.1%
Ka-Bar 2 $102.85 $2,057 0.1%
Canik 2 $143.74 $2,014 0.1%
ReadyWise 4 $65.90 $1,952 0.1%
Upper Deck 7 $34.91 $1,946 0.1%
LostGolfBalls 1 $63.03 $1,939 0.1%
Byrna 2 $50.62 $1,930 0.1%
Speedo 12 $25.31 $1,927 0.1%
OGIO 3 $179.15 $1,923 0.1%
Harris Engineering 5 $121.32 $1,919 0.1%
Hollywood Racks 2 $421.72 $1,919 0.1%
Magura 9 $58.71 $1,873 0.1%
Finish Line 19 $24.95 $1,851 0.1%
Nikon 3 $164.13 $1,823 0.1%
Wildgame Innovations 8 $36.10 $1,797 0.1%
UTG 12 $48.05 $1,789 0.1%
Boat Bling 5 $30.09 $1,767 0.1%
Gatorade 3 $46.69 $1,750 0.1%
Fox 40 20 $8.75 $1,746 0.1%
Ameristep 10 $47.11 $1,741 0.1%
Winn 13 $70.59 $1,738 0.1%
Categories

Appliances

Automotive

Baby

Clothing, Shoes & Jewelry

Electronics

Garden & Outdoor

Health & Personal Care

Home & Kitchen

Industrial & Scientific

Musical Instruments

Office Products

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

Toys & Games

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