The Platform for Brands and Sellers in the Amazon Marketplace

Category Brand Performance - Toys & Games

May 20, 2025

A brand-level performance analysis for the Toys & Games category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
LEGO	1,135	$50.41	$956,839	23.3%
Pokemon	338	$43.02	$253,298	6.2%
Magic The Gathering	102	$87.37	$149,918	3.6%
Melissa & Doug	308	$18.08	$117,267	2.9%
Crayola	241	$15.23	$105,650	2.6%
DJI	15	$487.50	$89,026	2.2%
Mattel	347	$21.22	$87,720	2.1%
Barbie	303	$19.74	$78,778	1.9%
Intex	86	$24.12	$71,754	1.7%
Fisher-Price	133	$23.96	$62,317	1.5%
Hasbro Gaming	78	$16.98	$49,073	1.2%
LeapFrog	56	$25.93	$47,667	1.2%
Tonies	128	$20.09	$45,907	1.1%
Hot Wheels	316	$12.92	$44,914	1.1%
Transformers	172	$29.94	$41,855	1.0%
STAR WARS	255	$22.23	$39,535	1.0%
Games Workshop	164	$57.50	$37,352	0.9%
Marvel	246	$21.36	$36,693	0.9%
Nerf	97	$21.35	$32,309	0.8%
VTech	52	$19.73	$31,467	0.8%
Aurora	353	$9.88	$27,467	0.7%
Mega Brands	72	$26.77	$26,636	0.6%
Mattel Games	59	$11.15	$23,659	0.6%
Monster Jam	94	$17.16	$23,567	0.6%
Little Tikes	39	$28.61	$23,246	0.6%
Ultra Pro	130	$13.23	$22,714	0.6%
Monster High	52	$35.72	$21,936	0.5%
Learning Resources	66	$23.97	$21,630	0.5%
Jada Toys	100	$21.75	$19,544	0.5%
TAMASHII NATIONS	80	$61.91	$19,452	0.5%
Winning Moves	43	$17.18	$18,324	0.4%
Jellycat	30	$41.25	$18,167	0.4%
USAOPOLY	28	$24.77	$17,609	0.4%
Ravensburger	108	$24.19	$17,435	0.4%
Disney Store	37	$24.59	$16,350	0.4%
Sonic The Hedgehog	46	$19.93	$15,665	0.4%
Funko	282	$12.23	$15,481	0.4%
Spektrum	58	$57.24	$15,467	0.4%
Bluey	38	$14.86	$14,802	0.4%
Pressman	21	$15.14	$14,775	0.4%
Magic Mixies	16	$19.08	$14,729	0.4%
Play-Doh	50	$13.61	$14,648	0.4%
BANDAI	43	$47.51	$14,455	0.4%
Fingerlings	9	$12.59	$14,310	0.3%
Douglas	99	$19.30	$13,680	0.3%
Squishmallows	98	$16.38	$13,614	0.3%
Fat Brain Toys	30	$28.83	$12,771	0.3%
Sonny Angel	22	$27.88	$12,373	0.3%
Just Play	63	$13.50	$12,348	0.3%
Schylling	52	$9.39	$12,177	0.3%
Calico Critters	41	$26.34	$11,913	0.3%
Yookidoo	2	$38.68	$11,666	0.3%
Klutz	26	$15.60	$11,244	0.3%
WHAT DO YOU MEME?	17	$12.87	$11,174	0.3%
SPLATRBALL	3	$86.66	$10,767	0.3%
McFarlane Toys	91	$21.98	$10,703	0.3%
MAGNA-TILES	12	$44.57	$10,680	0.3%
Wild Manes	2	$19.47	$10,484	0.3%
Fuwidvia	1	$26.99	$10,381	0.3%
Gabby's Dollhouse	31	$15.84	$10,329	0.3%
Heroes of Goo Jit Zu	48	$15.82	$10,252	0.2%
Hatchimals	10	$12.65	$9,972	0.2%
Thames & Kosmos	58	$22.35	$9,906	0.2%
Snap Circuits	7	$47.81	$9,753	0.2%
Insect Lore	7	$30.19	$9,686	0.2%
Educational Insights	19	$19.27	$9,496	0.2%
Wholesalehome	1	$79.99	$9,230	0.2%
ARRMA	44	$137.13	$8,897	0.2%
Beyblade	17	$20.64	$8,733	0.2%
Disney	73	$16.60	$8,614	0.2%
B. toys	10	$29.66	$8,604	0.2%
Rainbocorns	3	$25.74	$8,552	0.2%
ThinkFun	13	$13.72	$8,539	0.2%
Paw Patrol	44	$19.74	$8,378	0.2%
Fantasy Flight Games	14	$39.88	$8,344	0.2%
Little Live Pets	18	$21.71	$8,312	0.2%
Metal Machines	1	$23.98	$8,301	0.2%
HEX BOTS	3	$41.96	$8,226	0.2%
Dungeons & Dragons	30	$33.57	$8,184	0.2%
Dragon Shield	31	$16.46	$8,095	0.2%
Hasbro	40	$22.22	$8,009	0.2%
Bratz	22	$24.98	$7,942	0.2%
cokodive	1	$49.99	$7,691	0.2%
Konami	28	$47.25	$7,446	0.2%
Gamewright	17	$13.64	$7,352	0.2%
PlayMonster	25	$12.75	$7,276	0.2%
Arcane Tinmen	43	$9.96	$7,266	0.2%
BITZEE	1	$31.45	$7,258	0.2%
タカラトミー(TAKARA TOMY)	51	$15.85	$7,132	0.2%
Bicycle	58	$8.84	$7,063	0.2%
MGA's Miniverse	31	$14.01	$7,061	0.2%
Playmobil	51	$35.51	$6,971	0.2%
Play Doh	4	$11.39	$6,970	0.2%
Munchkin	6	$7.65	$6,803	0.2%
POP MART	2	$60.12	$6,634	0.2%
Polly Pocket	32	$21.89	$6,618	0.2%
magilano	1	$16.90	$6,500	0.2%
Amscan	72	$8.22	$6,378	0.2%
Care Bears	12	$14.41	$6,273	0.2%
Blue Marble	4	$24.92	$6,085	0.1%
Casdon	4	$27.15	$6,075	0.1%
Galison	73	$14.07	$6,060	0.1%
G.I. Joe	54	$24.40	$6,004	0.1%
Schleich	135	$12.97	$5,760	0.1%
DecoPac	7	$10.15	$5,606	0.1%
Battat	7	$28.26	$5,533	0.1%
Great Eastern Entertainment	32	$23.40	$5,460	0.1%
Little Buddy	52	$15.46	$5,142	0.1%
Spider-Man	26	$19.70	$5,048	0.1%
Little Kids	6	$15.49	$5,042	0.1%
Sunny Days Entertainment	11	$16.00	$5,030	0.1%
hand2mind	4	$21.74	$5,005	0.1%
Greater Than Games	8	$21.38	$4,942	0.1%
Rainbow High	51	$21.16	$4,937	0.1%
Radio Flyer	7	$66.20	$4,905	0.1%
Teenage Mutant Ninja Turtles	31	$17.33	$4,894	0.1%
Crazy Aaron's	22	$14.61	$4,894	0.1%
Mr. Sketch	2	$13.44	$4,878	0.1%
CMYK	3	$34.60	$4,853	0.1%
Needoh	6	$6.66	$4,740	0.1%
WWE	5	$21.73	$4,727	0.1%
Fuggler	23	$16.29	$4,616	0.1%
Baby Einstein	9	$16.55	$4,531	0.1%
Mini Brands	21	$11.63	$4,489	0.1%
MerryMakers	27	$16.30	$4,471	0.1%
University Games	22	$12.72	$4,452	0.1%
Endless Games	6	$11.42	$4,362	0.1%
Green Toys	23	$17.85	$4,354	0.1%
My Little Pony	12	$12.61	$4,291	0.1%
Pokémon	10	$39.29	$4,207	0.1%
Traxxas	30	$24.94	$4,146	0.1%
Disney Princess	31	$18.33	$4,125	0.1%
Swimline	24	$32.61	$4,080	0.1%
Unicorn Academy	7	$15.45	$4,049	0.1%
Spin Master Games	36	$13.17	$4,042	0.1%
BRIO	17	$38.67	$4,032	0.1%
FLIP SLIDE	1	$11.62	$4,022	0.1%
Exploding Kittens LLC	9	$15.25	$3,997	0.1%
Skillmatics	9	$14.72	$3,903	0.1%
NKOK	13	$20.08	$3,872	0.1%
WILD REPUBLIC	50	$13.92	$3,860	0.1%
Power Rangers	15	$28.91	$3,851	0.1%
HABA	15	$24.05	$3,844	0.1%
Creativity for Kids	9	$13.09	$3,843	0.1%
Annexfun	1	$32.98	$3,805	0.1%
Taco Cat Goat Cheese Pizza	1	$9.84	$3,785	0.1%
Eggy Wawa	2	$15.48	$3,748	0.1%
Jax	1	$12.00	$3,692	0.1%
Connect 4	2	$14.49	$3,650	0.1%
TOMY	10	$21.16	$3,646	0.1%
Spidey and his Amazing Friends	19	$17.29	$3,625	0.1%
Thomas & Friends	25	$17.31	$3,497	0.1%
Rhode Island Novelty	70	$6.55	$3,461	0.1%
Avalon Hill	9	$38.93	$3,439	0.1%
Axial	13	$104.56	$3,416	0.1%
Tamagotchi	14	$23.51	$3,415	0.1%
Days of Wonder	2	$32.98	$3,382	0.1%
Banpresto	66	$23.01	$3,353	0.1%
World's Smallest	57	$7.37	$3,317	0.1%
Blue Orange	14	$20.27	$3,304	0.1%
theory11	26	$13.15	$3,296	0.1%
Hello Kitty	8	$27.65	$3,291	0.1%
Space Cowboys	6	$28.57	$3,280	0.1%
Pets Alive	10	$23.24	$3,205	0.1%
Minecraft	17	$13.31	$3,181	0.1%
Nintendo	11	$30.79	$3,113	0.1%
Ty	53	$8.94	$2,995	0.1%
Jungle Gym Kingdom	2	$20.99	$2,922	0.1%
Hoyle	2	$7.62	$2,905	0.1%
GUND	15	$18.65	$2,898	0.1%
Goliath	20	$15.95	$2,894	0.1%
Schylling, Inc	8	$6.48	$2,884	0.1%
Matchbox	38	$10.27	$2,844	0.1%
eKids	12	$22.96	$2,778	0.1%
Contention Games	1	$101.90	$2,743	0.1%
Renegade Game Studios	22	$36.63	$2,730	0.1%
Dreams	7	$16.88	$2,722	0.1%
Leapfrog	1	$23.49	$2,710	0.1%
Lite Brite	4	$16.38	$2,693	0.1%
Skip Hop	6	$25.28	$2,657	0.1%
Pillow Pets	5	$21.00	$2,631	0.1%
Bendon	36	$6.21	$2,623	0.1%
Zygomatic	7	$13.75	$2,603	0.1%
AEG	9	$30.12	$2,596	0.1%
Anagram	22	$10.39	$2,596	0.1%
Spirograph	9	$17.05	$2,572	0.1%
DSS Games	4	$13.72	$2,555	0.1%
Leder Games	5	$38.67	$2,549	0.1%
Razor	3	$229.72	$2,549	0.1%
Little People	9	$19.68	$2,546	0.1%
Furby	4	$20.68	$2,514	0.1%
Cookeez Makery	5	$17.57	$2,512	0.1%
Rubik's	13	$13.27	$2,503	0.1%
Horizon Group USA	8	$12.73	$2,494	0.1%
George & Company LLC	2	$10.95	$2,477	0.1%
SwimWays	12	$13.90	$2,474	0.1%
Baby Alive	13	$21.12	$2,449	0.1%
KIDS PREFERRED	6	$16.06	$2,442	0.1%
Losi	4	$162.53	$2,431	0.1%
Dragon Ball Super	23	$23.69	$2,380	0.1%

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Category Brand Performance - Toys & Games

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