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Category Brand Performance - Beauty & Personal Care

June 14, 2025

A brand-level performance analysis for the Beauty & Personal Care category on Amazon.com. This report highlights market share trends based on 7-day average sales contribution, and includes ASIN count, average pricing, and estimated monthly sales—offering a snapshot of each brand’s position in the marketplace.

Brand Name	ASIN Count	Avg Price (USD)	Avg Monthly Sales	7-Day Market Share (%)
Neutrogena	189	$17.86	$440,976	5.6%
Dove	185	$16.58	$187,126	2.4%
L'Oreal Paris	213	$10.42	$180,981	2.3%
Cetaphil	61	$13.97	$153,144	1.9%
Lattafa	112	$23.83	$128,943	1.6%
e.l.f.	130	$7.29	$124,732	1.6%
Versace	77	$42.65	$112,775	1.4%
Olay	97	$20.56	$108,371	1.4%
Vanicream	27	$21.78	$107,113	1.4%
COSRX	17	$17.38	$101,667	1.3%
Hawaiian Tropic	28	$15.20	$98,355	1.2%
Eucerin	45	$17.10	$86,079	1.1%
REVLON	237	$8.39	$80,615	1.0%
medicube	9	$23.22	$76,634	1.0%
SheaMoisture	77	$10.52	$71,647	0.9%
Palmer's	73	$10.53	$68,336	0.9%
BLUE LIZARD	8	$18.30	$68,231	0.9%
Banana Boat	34	$10.23	$67,264	0.8%
MAYBELLINE	175	$7.31	$67,040	0.8%
Degree	42	$13.08	$65,504	0.8%
PanOxyl	13	$12.87	$64,406	0.8%
Mielle Organics	29	$10.94	$63,112	0.8%
Sun Bum	23	$14.33	$63,034	0.8%
Aveeno	54	$13.18	$60,899	0.8%
RoC	8	$19.17	$58,590	0.7%
Armaf	43	$29.60	$57,988	0.7%
Philips Norelco	3	$27.11	$57,748	0.7%
Old Spice	88	$17.36	$56,506	0.7%
Garnier	88	$11.54	$56,380	0.7%
Aquaphor	9	$13.01	$55,529	0.7%
Frownies	1	$23.95	$55,269	0.7%
Method	60	$19.20	$54,958	0.7%
Native	34	$17.42	$54,937	0.7%
Tea Tree	18	$45.75	$53,369	0.7%
ZO SKIN HEALTH	24	$68.46	$51,529	0.7%
Bath & Body Works	199	$17.68	$47,887	0.6%
SKIN1004	32	$16.66	$46,468	0.6%
Gillette	26	$24.39	$45,373	0.6%
CHI	31	$21.28	$44,691	0.6%
NIVEA	73	$9.98	$43,469	0.5%
DOVE MEN + CARE	16	$15.96	$40,883	0.5%
Secret	64	$16.22	$40,534	0.5%
No7	53	$17.92	$40,368	0.5%
Valentino	21	$81.60	$39,943	0.5%
Just for Men	34	$13.67	$37,606	0.5%
Coppertone	26	$9.80	$37,052	0.5%
Dr Teal's	44	$15.99	$35,747	0.5%
Pantene	47	$13.54	$33,500	0.4%
NYX PROFESSIONAL MAKEUP	111	$6.73	$33,033	0.4%
Dr. Bronner's	52	$17.46	$32,917	0.4%
OGX	52	$10.19	$32,763	0.4%
COVERGIRL	166	$7.15	$31,250	0.4%
Paco Rabanne	23	$72.01	$30,945	0.4%
YVES SAINT LAURENT	12	$68.94	$30,383	0.4%
Burt's Bees	75	$9.64	$30,102	0.4%
eos	21	$8.52	$29,542	0.4%
Marc Jacobs	20	$51.40	$29,342	0.4%
Jean Paul Gaultier	20	$84.63	$28,889	0.4%
Nexxus	28	$16.79	$28,605	0.4%
Gold Bond	21	$13.22	$28,258	0.4%
Dior	25	$72.92	$27,734	0.4%
Gillette Venus	9	$12.39	$27,380	0.3%
Victoria's Secret	48	$30.86	$26,754	0.3%
LAURA GELLER NEW YORK	11	$17.58	$25,559	0.3%
Carolina Herrera	29	$67.71	$25,551	0.3%
It's a 10 Haircare	55	$24.58	$25,226	0.3%
Batiste	38	$15.92	$24,962	0.3%
Gucci	31	$57.31	$24,948	0.3%
Schick Hydro Silk	12	$9.41	$24,645	0.3%
TIGI	48	$17.06	$24,158	0.3%
Yves Saint Laurent	27	$68.52	$24,101	0.3%
Norelco	2	$52.50	$23,192	0.3%
Differin	9	$20.61	$23,151	0.3%
Maison Alhambra	36	$20.72	$23,073	0.3%
HERITAGE STORE	14	$12.87	$22,939	0.3%
BioSilk	20	$17.05	$22,853	0.3%
Wahl	8	$27.31	$22,828	0.3%
Nivea Men	7	$13.98	$22,744	0.3%
Iaerlllt	1	$14.68	$22,585	0.3%
Vaseline	38	$11.03	$22,374	0.3%
Nizoral	1	$19.23	$22,188	0.3%
Al Haramain	23	$43.10	$22,180	0.3%
essence	8	$5.82	$21,904	0.3%
Ubroo	1	$69.99	$21,535	0.3%
PURA D'OR	14	$18.46	$21,534	0.3%
KISS	66	$7.28	$20,481	0.3%
Sally Hansen	84	$6.27	$19,930	0.3%
Tree Hut	15	$9.55	$19,693	0.2%
Conair	28	$13.30	$19,380	0.2%
THINK	8	$14.23	$19,035	0.2%
Benefit	40	$20.59	$18,900	0.2%
AXE	39	$17.10	$18,661	0.2%
Nautica	11	$16.39	$18,078	0.2%
HARUHARU	14	$14.74	$17,989	0.2%
Dial	23	$18.38	$17,863	0.2%
Nair	22	$9.62	$17,853	0.2%
Softsoap	19	$19.91	$17,678	0.2%
TRESemmé	27	$13.02	$17,589	0.2%
Eminence	23	$40.83	$17,361	0.2%
Weleda	23	$14.10	$17,201	0.2%
THAYERS	15	$10.37	$16,885	0.2%
Hempz	11	$20.51	$16,728	0.2%
Mary Kay	43	$28.37	$16,697	0.2%
Andalou Naturals	61	$12.21	$16,669	0.2%
Alba Botanica	49	$13.98	$16,569	0.2%
HOT TOOLS	14	$37.04	$16,280	0.2%
AMERICAN CREW	31	$18.51	$16,201	0.2%
Cremo	11	$9.72	$15,931	0.2%
Miss Jessie's	10	$13.76	$15,872	0.2%
Camille Rose	20	$12.90	$15,869	0.2%
Not Your Mother's	7	$16.53	$15,695	0.2%
Elizavecca	18	$10.05	$15,693	0.2%
KIRKLAND	8	$25.13	$15,439	0.2%
ED HARDY	14	$21.71	$15,257	0.2%
Andis	24	$19.18	$15,080	0.2%
Abib	7	$18.85	$14,995	0.2%
PHILIPS	9	$28.97	$14,548	0.2%
AXIS-Y	5	$18.74	$14,546	0.2%
Certain Dri	10	$13.61	$14,485	0.2%
SKALA	26	$10.36	$14,376	0.2%
Finishing Touch Flawless	8	$14.45	$14,341	0.2%
SO COZY	3	$12.83	$14,065	0.2%
Lubriderm	10	$14.89	$13,898	0.2%
Prada	18	$67.56	$13,861	0.2%
Wet Brush	44	$7.54	$13,854	0.2%
Carol's Daughter	28	$11.25	$13,637	0.2%
Maui Babe	6	$32.59	$13,597	0.2%
Givenchy	17	$59.78	$13,341	0.2%
Tweezerman	14	$16.04	$13,117	0.2%
Kerasal	5	$17.45	$12,771	0.2%
Selsun Blue	8	$13.58	$12,744	0.2%
Mitch	7	$25.43	$12,662	0.2%
INTUITION	9	$11.00	$12,430	0.2%
Schmidt's	9	$15.34	$12,418	0.2%
Flakes	1	$53.69	$12,390	0.2%
Shark	2	$82.49	$12,384	0.2%
Almay	71	$8.18	$12,281	0.2%
RASASI	9	$28.08	$12,251	0.2%
Lottabody	6	$8.03	$11,786	0.1%
CHRISTIAN DIOR	1	$152.89	$11,761	0.1%
everyone for every body	8	$13.83	$11,749	0.1%
Derma E	25	$15.87	$11,524	0.1%
Braun	2	$43.99	$11,376	0.1%
Schick	16	$15.50	$11,360	0.1%
Mia Secret	21	$16.22	$11,311	0.1%
Irish Spring	17	$12.06	$11,257	0.1%
TIGI Bed Head	7	$12.22	$11,230	0.1%
	40	$11.96	$11,105	0.1%
Bed Head	16	$18.84	$10,978	0.1%
O'Keeffe's	18	$20.72	$10,875	0.1%
Mitchum	32	$16.38	$10,780	0.1%
Milani	42	$8.42	$10,774	0.1%
Curve	10	$19.77	$10,704	0.1%
BIC	26	$6.81	$10,677	0.1%
John Frieda	22	$14.77	$10,563	0.1%
Summer Fridays	4	$35.49	$10,385	0.1%
MRS. MEYER'S CLEAN DAY	28	$13.08	$10,189	0.1%
MAC	41	$28.07	$10,128	0.1%
Maui Moisture	17	$8.85	$10,049	0.1%
Michael Kors	12	$42.42	$10,037	0.1%
NOW Foods	19	$11.98	$9,973	0.1%
Avalon Organics	22	$13.75	$9,885	0.1%
NIVEA MEN	8	$14.86	$9,825	0.1%
Ardell	52	$8.92	$9,755	0.1%
Aunt Jackie's	26	$10.53	$9,744	0.1%
Blistex	36	$11.68	$9,736	0.1%
Cantu	36	$7.88	$9,694	0.1%
Clean & Clear	12	$12.42	$9,603	0.1%
Bliss	15	$16.24	$9,597	0.1%
Panasonic	11	$87.11	$9,444	0.1%
Devoted Creations	14	$25.18	$9,394	0.1%
Crystal Essence	16	$14.56	$9,327	0.1%
Dr. Scholl's	1	$7.97	$9,196	0.1%
VT COSMETICS	6	$27.27	$9,173	0.1%
Pacifica	32	$10.68	$9,165	0.1%
Hustle Butter Deluxe	1	$23.69	$9,112	0.1%
ROUND LAB	5	$17.96	$9,087	0.1%
Optase	3	$16.64	$8,975	0.1%
EcoTools	10	$8.79	$8,955	0.1%
As I Am	35	$11.15	$8,857	0.1%
Australian Gold	13	$11.75	$8,713	0.1%
Mineral Fusion	23	$12.74	$8,540	0.1%
Creme of Nature	31	$7.34	$8,257	0.1%
SALERM	18	$25.67	$8,104	0.1%
Mama Bear Oasis	1	$29.93	$8,058	0.1%
Finishing Touch	6	$13.23	$8,045	0.1%
Dickinson's	5	$15.05	$7,994	0.1%
Dynamic Color Co	1	$22.95	$7,944	0.1%
Design Essentials	26	$16.77	$7,924	0.1%
Dermend	4	$36.96	$7,824	0.1%
L’Oreal Paris	4	$13.71	$7,803	0.1%
FALSCARA	6	$9.05	$7,688	0.1%
BLACK GIRL SUNSCREEN	1	$9.99	$7,685	0.1%
Arm & Hammer	27	$13.63	$7,679	0.1%
Clubman	45	$9.02	$7,614	0.1%
Wild Growth	6	$12.61	$7,589	0.1%
Body Drench	6	$19.47	$7,583	0.1%
Head & Shoulders	9	$9.71	$7,558	0.1%
Carroten	1	$28.00	$7,538	0.1%
Enjoy	20	$37.33	$7,490	0.1%

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